Since 2003 our blog been the central library for SEO news, professional data analysis and expert opinion on the current trends in the platform economy.
SectorWatch – Sustainable Travel
As we head towards summer, thoughts turn to holidays so this month, SectorWatch takes a deep dive into the sustainable travel interesting to find the real competitors and high-performing content in Google’s organic search results.
Amazon reports successes against fake reviews
Fake product reviews are a big problem for Amazon. Customers trust the platform and the reviews, and are disappointed by products and end up turning their backs on Amazon. Amazon has therefore been active in the fight against fake product reviews for some time and has now been able to […]
Google is now writing its own Knowledge Panels
Until now, content in the Knowledge Panels has always come from third parties, often as excerpts from Wikipedia, sometimes from other domains, but always with a link to these sources. For some search terms such as “london”, Google has now started to write its own texts. Only “Google” is named […]
IndexWatch Q1 2022: UK Winners & Losers
From an algorithmic perspective, the first three months of 2022 were quiet for SEO, giving us a rare chance to look at winning and losing domains without a Core Update rocking the boat. There have been big movements among the domains, both in gains and losses, that are worth looking […]
SectorWatch: The Leading Domains for Easter Chocolate
The Easter bunny is waiting around the corner, as are the search results, ready for the traffic that this sector gets for a handful of weeks every year. In this SectorWatch we take a look at the leading domains and content for the sector, for two user intents. What happens […]
The Best of – SISTRIX Blog
These articles from the last year are exceptional. They helped people, nurtured discussion and spurred thoughts. Here’s our hand-picked selection of the best of SISTRIX Blog.
New Data Studies
(4 articles)Core Web Vitals – Wix vs. WordPress, Shopify vs. Shopware – What’s fastest?
Why (almost) everything you knew about Google CTR is no longer valid
After Schema.org Change: Search Results with Ratings Drop by 13%
The Page Speed Ranking Factor. What, exactly, is fast?
Popular Case Studies
(4 articles)Sun Selects – Analysing The Effectiveness of Affiliate Content in News Media
Search Visibility – A Walk Down Oxford Street
How HomeToGo aligned with SEO to create visibility
You have to know the past to understand the present – Case Study Patient.co.uk
Best Expert Opinion
(4 articles)An appeal for more science in SEO
SEO 2020: Google becomes your competitor
Love your website: A case for more independence
Only fools will ignore link building
Important Google announcements
(4 articles)Google Confirms that Core Web Vitas will be a Ranking Factor from May 2021
Core Web Vitals – Google’s Benchmark for Page Experience
Google Switching Fully to Mobile-First Indexing
Google introduces new link attributes: Sponsored and UGC