Since 2003 our blog been the central library for SEO news, professional data analysis and expert opinion on the current trends in the platform economy.
Visibility in the AI Future: Which Brands are Recommended By OpenAI?
The search engine of the future will be different from the “10 blue links” We have been accustomed to from Google until now. Nevertheless, internet search will continue to make recommendations. Today we present a view of the brands that OpenAI recommends.
Visibility Leaders in Travel: The Leading Content Hubs Analysed and Listed
The second Visibility Leaders study has been published and this time we look at the travel sector – one that’s huge in scale and is dominated by big brands. Five detailed reports from five data journalists and SEO experts include detailed analyses of the winners, key findings, a searchable list […]
Google Manipulation: Today’s update is slightly different!
To simulate a semblance of transparency for regulators worldwide, Google has been publishing a list of relevant ranking systems (often called ranking factors in SEO circles) for some time. A recent update removed Page Experience from the list of current systems and Mobile Friendly, Page Speed, and HTTPS/SSL from the retired factors […]
Project Magi: Google rethinks search
A recent article in the New York Times sheds light on the extent to which the success of OpenAI (and thus also Microsoft/Bing) is putting the market leader Google under pressure. The NYT reports that Samsung is considering replacing Google with Bing as its default search engine. This is prompting hectic activity in […]
IndexWatch Q1 2023: Winners & Losers in Google UK Search
Google blessed us with 2 updates in the last three months that have caused big movements in SERPs. They add an interesting dynamic to the usual shifting of SERPs and we analyse another three months of movements. We’ve selected and analysed 12 domains that have seen both positive and negative […]
The Best of – SISTRIX Blog
These articles from the last year are exceptional. They helped people, nurtured discussion and spurred thoughts. Here’s our hand-picked selection of the best of SISTRIX Blog.
New Data Studies
(5 articles)The Top ‘non-profit’ Domains Grew in 2022 – Trust and Visibility to Learn From
Core Web Vitals – Wix vs. WordPress, Shopify vs. Shopware – What’s fastest?
Why (almost) everything you knew about Google CTR is no longer valid
After Schema.org Change: Search Results with Ratings Drop by 13%
The Page Speed Ranking Factor. What, exactly, is fast?
Popular Case Studies
(3 articles)Search Visibility – A Walk Down Oxford Street
How HomeToGo aligned with SEO to create visibility
You have to know the past to understand the present – Case Study Patient.co.uk
Best Expert Opinion
(4 articles)An appeal for more science in SEO
SEO 2020: Google becomes your competitor
Love your website: A case for more independence
Only fools will ignore link building
Important Google announcements
(4 articles)Google Confirms that Core Web Vitals will be a Ranking Factor from May 2021
Core Web Vitals – Google’s Benchmark for Page Experience
Google Switching Fully to Mobile-First Indexing
Google introduces new link attributes: Sponsored and UGC
Latest IndexWatch Analysis
(1 articles)The Top ‘non-profit’ Domains Grew in 2022 – Trust and Visibility to Learn From
New Toolbox features
(4 articles)Successfully Combining User Intention and SERP Features
Introducing the free Keyword Tool
New – The Influencer Search Engine from SISTRIX, Available Now
The Next Generation of SERP Analysis