Blog

Since 2003 our blog been the central library for SEO news, professional data analysis and expert opinion on the current trends in the platform economy.

Google Spam Update June 2021

The summer of Google Updates is living up to its name. In addition to the Core Update this month and the start of the Page Experience update, Google unexpectedly announced a spam update yesterday.

Steve Paine

24.06.2021

Brave launches privacy and security focused search engine

With Brave Search, Brave is now offering a new, proprietary search engine as a beta. The combination of browser and search engine could provide a helpful counterweight to Chrome / Google and Edge / Bing. The highlight: almost all results come from their own index. While other Google competitors such […]

Steve Paine

23.06.2021

The Limits of SEO: What Search Engine Optimisation Isn’t

Search engine optimisation is a multidisciplinary function: the work of many different departments has an impact on a company’s SEO success. In this post we look to define the core of SEO.

Johannes Beus

22.06.2021

Google vs. Amazon: FLoC banned on all Amazon websites

Third party cookies and thus large parts of user-based Internet advertising are about to be dampened. Some time ago, Google presented an alternative: FLoC (Federated Learning of Cohorts) which is intended to bring together groups of similar people and thus make them targets for ads. With this approach, Google hopes […]

Johannes Beus

21.06.2021

Google is rolling out the Page Experience Update

Long since announced, then postponed, now the time has finally come: Google has started rolling out the Page Experience update (which also includes Core Web Vitals). However, very little will change in the short term and the long-term effects are going to be manageable.

Steve Paine

16.06.2021

The Best of – SISTRIX Blog

These articles from the last year are exceptional. They helped people, nurtured discussion and spurred thoughts. Here’s our hand-picked selection of the best of SISTRIX Blog.