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Google’s Page Experience Update, that started its rollout in June, is now complete. After two and a half months the effects are now visible in the search results. In this blog post we analyse the data and show you what happened in the Google SERPs.

Up until now, the separation has been clear – if a visitor clicks on a SERP result, they end up on a web page and only leave it when the back-button is clicked. That may change with a new feature in the Chrome browser. Under the name “Continuous Search”, Google […]

The displayed title of search hits has a decisive influence on which result is clicked on in the search results. This week, Google adjusted the method for selecting the title.

In the official developer documentation on search topics, Google has, for a few days now, been explicitly stating that article authors can be identified in structured data using the author.url property. In the past, Google has tried many approaches to making content authors machine-readable but both the Google+ channel and […]

In addition to Google data, we have been collecting Amazon data for a number of years now. The reason is obvious: anyone who buys online today is more than 50 percent likely to do so on Amazon. We have now overhauled our free tool for keyword research on Amazon. It […]