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Since 2003 our blog been the central library for SEO news, professional data analysis and expert opinion on the current trends in the platform economy.

SISTRIX Christmas Fundraiser 2020 – You Click, We’ll Donate
2020 was a year full of unplanned change for everyone, which is why it’s all the more important to stick to habits. Our Christmas wheel is spinning again this year and we are donating 10,000 euros.
Steve Paine
30.11.2020
Successfully Combining User Intention and SERP Features
The snippet is the showcase for your website. A good ranking for a keyword on Google is only valuable if users actually click on the result. A good snippet increases the click rate and generates more visitors from organic search.
Kevin Indig
18.11.2020
Introducing the free Keyword Tool
Even as SEO becomes more complex and diverse, the basis of all decisions are still search queries made by people. Our new, free tool can support you in the first steps of keyword research.
Johannes Beus
16.11.2020
Google Confirms that Core Web Vitas will be a Ranking Factor from May 2021
Back in May 2020, Google announced that with a Page Experience update, the loading times of websites would also become an official ranking factor. Today, Google has confirmed the specific date: May 2021
Steve Paine
11.11.2020
Emojis and Special Characters in Google SERPs – What Still Works Today?
Special characters and emojis help to increase the click rate of your own search positions: whatever attracts attention, also attracts clicks. But Google is showing fewer and fewer special characters in SERPs. We analyzed what still works today.
Johannes Beus
28.10.2020
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The Best of – SISTRIX Blog

These articles from the last year are exceptional. They helped people, nurtured discussion and spurred thoughts. Here’s our hand-picked selection of the best of SISTRIX Blog.

Algorithm (8 articles)

Fred Update – What Do All Losers Have In Common?
Google Algorithm Change hints of Medic Rollback.
March 2019 Core Update. How big is Big?
Does Google Rank Brands Artificially Higher Simply Because They Are Brands?
Google Penguin 4.0 – The Winners
The Game of Cat and Mouse – Has Google Become Better at Fighting Webspam?
Google introduces new link attributes: Sponsored and UGC
UK Universities under .ac.uk get SEO boost.

Amazon (1 articles)

Introducing Our Amazon Keyword Tool

AMP (1 articles)

How widespread are AMP results in the UK?

Analysis (17 articles)

International SEO – Netflix’ SEO Problems on Google and What You Can Learn From Them
Has Pinterest.com been hit by Google’s Interstitials Update?
Click probabilities in the Google SERPs
The Story of TheSun.co.uk shows us why SEO is so important
Spread of HTTPS-pages within the Google SERPs
Another Unknown Update – This Time It Hit Well Known Brands
Google Permits Longer Snippet Texts
Less Is More – How Too Many Indexed Pages Can Damage Your Domain
If Not Dates in the URL, What Then?
Emojis in the Google SERPs
If you can’t measure it you can’t improve it: IndexWatch 2017 – the Losers in Google UK
Is Google or Facebook the main traffic source for publishers?
The Page Speed Ranking Factor. What, exactly, is fast?
How widespread are AMP results in the UK?
International comparison of competition within the SERPs
FitFlop’s Migration Flops
More Than Half of All Google Results are HTTPS ?

backlink (2 articles)

The consequences of negative user-signals on Google’s rankings
Google introduces new link attributes: Sponsored and UGC

business (1 articles)

Love your website: A case for more independence

Case study (30 articles)

Want to slowly kill your content on Google? Simply use a directory structure with dates
International SEO – Netflix’ SEO Problems on Google and What You Can Learn From Them
Cloaking: Spotify.com violates the Google Webmaster Guidelines
How Nordstrom bested Zappos on Google US
Has Pinterest.com been hit by Google’s Interstitials Update?
Case Study: Has Cnet.com been hit by one of Google’s manual actions?
Why Thanksgiving fluctuations may not necessarily have to be Google Updates
Case Study: Monster’s monster growth on Google
Another Unknown Update – This Time It Hit Well Known Brands
Less Is More – How Too Many Indexed Pages Can Damage Your Domain
Case Study: Softonic.com has been hit by a Google manual action
Two Penguins, a Phantom and a Manual Action: How Watchshop.com Recovered on Google
How HomeToGo aligned with SEO to create visibility
SEO-Basics: Never relaunch a website without redirects
For Spaghetti’s sake, don’t forget your redirects
Stepping out of the SEO Bubble
All rankings gone: No more fashion news from Style.com
The Price of Changing the Domain Name
Has SerenataFlowers.com been hit by a Manual Link Penalty?
The New Website For The Mayor Of London Neglected Its /priorities/
SEO in the Premier League
Examples of user behaviour influencing Google’s rankings
A Success Story For SEOs & Entrepreneurs
The BBC’s Marketshare on Google
Google Penguin – How are the victims from 2012 doing today?
User-Focus: Why many company websites are not successful on Google
You have to know the past to understand the present – Case Study Patient.co.uk
30% of Websites That Ranked 7 Years Ago Are Not Raking Now – and Google Is Not Responsible
SEO at Microsoft, light and shadows
FitFlop’s Migration Flops

charity (1 articles)

Charity action 2018: Click and donate. Turn the big wheel and get a wave!

Christmas (4 articles)

SISTRIX Christmas Charity 2016
SISTRIX Christmas Charity 2017
Charity action 2018: Click and donate. Turn the big wheel and get a wave!
SISTRIX Christmas Fundraiser 2020 – You Click, We’ll Donate

Cloaking (2 articles)

Cloaking: Spotify.com violates the Google Webmaster Guidelines
Google to Allow Cloaking for Publishers

community (1 articles)

The Webinars’ New Clothes

Content (3 articles)

How well do you understand Google? – The Content Myth
Holistic Content – Hype or SEO-Magic-Bullet
EPA’s Climate Change Content Resurfaces via Google

Contest (2 articles)

The URL Contest – Find the one URL with the largest number of ranking keywords on Google.co.uk and win a Dyson Fan
This is the URLs with the largest number of ranking keywords on Google.co.uk

core web vitals (2 articles)

Core Web Vitals – Wix vs. WordPress, Shopify vs. Shopware – What’s fastest?
Core Web Vitals – Google’s Benchmark for Page Experience

Core-Update (16 articles)

Google Core Update: More Content and News sites affected
Google is Rolling Out a Big Core Algorithm Update
Google Core Update September 2019 – First Results Visible
Disciplined? How www.dailymail.co.uk got placed amongst peers
Google’s August algorithm update strengthens as roll-out continues.
March 2019 Core Update. How big is Big?
Turmoil in the Google SERPs
The Fall of Examine.com – Is Google Allowed an Opinion?
Google Core Update January 2020 – First Data and Analysis
Google Core Update May 2020 – Whirlwind Through The SERPs Despite COVID-19
Google with Core Algorithm Update
The first Core Algorithm Update of the year is rolling.
From Dr. Mercola to Dr. Dolittle
Google on Core Updates: Your competitors are better than you
Google Medic Update – What can I do when I am affected?
Google Results are Very Rarely Personalised

CTR (1 articles)

Why (almost) everything you knew about Google CTR is no longer valid

Data (15 articles)

Click probabilities in the Google SERPs
Spread of HTTPS-pages within the Google SERPs
The Google Unknown Update Christmas Edition
If Not Dates in the URL, What Then?
Emojis in the Google SERPs
Is Google or Facebook the main traffic source for publishers?
Surveying the Featured Snippets
The Page Speed Ranking Factor. What, exactly, is fast?
All rankings gone: No more fashion news from Style.com
SEO in the Premier League
Google Penguin – How are the victims from 2012 doing today?
30% of Websites That Ranked 7 Years Ago Are Not Raking Now – and Google Is Not Responsible
Were things really better in the good old days?
International comparison of competition within the SERPs
More Than Half of All Google Results are HTTPS ?

EC (3 articles)

Love your website: A case for more independence
Idealo sues Google for 500 million euros. EU Commissioner puts Division the Agenda.
Do we need a Public Web Index?

Emojis (1 articles)

Emojis in the Google SERPs

Europe (4 articles)

Google Jobs – The Second Largest Job Platform in the UK.
Idealo sues Google for 500 million euros. EU Commissioner puts Division the Agenda.
Do we need a Public Web Index?
Copyright Law for Press Publishers in the EU: Journalistic content often irrelevant for Google

Featured Snippets (1 articles)

Surveying the Featured Snippets

Google (13 articles)

Fred Update – What Do All Losers Have In Common?
Buying links that others earned… Why not?
Case Study: Has Cnet.com been hit by one of Google’s manual actions?
Google brings video results together in a new Carousel
Case Study: Monster’s monster growth on Google
Case Study: Softonic.com has been hit by a Google manual action
How Google Evaluates Links Using The User Signals From Google Chrome Browser
Emojis in the Google SERPs
Examples of user behaviour influencing Google’s rankings
The BBC’s Marketshare on Google
Mobile First – Google makes Mobile Index the Main Index
Google to Allow Cloaking for Publishers
Copyright Law for Press Publishers in the EU: Journalistic content often irrelevant for Google

Google Index (5 articles)

Giphy.com’s Drop on Google – Things You Should Never Do
Crawling and Indexing for extensive websites
The consequences of negative user-signals on Google’s rankings
Why the Visibility Index does not want to be an SEO-traffic index
Google Switching Fully to Mobile-First Indexing

Google Panda (1 articles)

Crawling and Indexing for extensive websites

Google Penguin (1 articles)

Google Penguin 4.0 – The Winners

Google Update (11 articles)

Fred Update – What Do All Losers Have In Common?
Google is Rolling Out a Big Core Algorithm Update
Why Thanksgiving fluctuations may not necessarily have to be Google Updates
100 Winners Of The Latest Google Update
Another Unknown Update – This Time It Hit Well Known Brands
The Google Unknown Update Christmas Edition
Google Permits Longer Snippet Texts
Turmoil in the Google SERPs
Google Penguin 4.0 – The Winners
Google with Core Algorithm Update
Google Medic Update – What can I do when I am affected?

Google Webmaster Guidelines (1 articles)

Cloaking: Spotify.com violates the Google Webmaster Guidelines

Guest Post (1 articles)

International comparison of competition within the SERPs

hack (1 articles)

Una gaffe erotica. What’s up with the Italian SERPs?

hreflang (1 articles)

Byrdie and Mydomaine return to form after DotDash acquisition

HTTPS (2 articles)

Spread of HTTPS-pages within the Google SERPs
More Than Half of All Google Results are HTTPS ?

Indexed Pages (1 articles)

Less Is More – How Too Many Indexed Pages Can Damage Your Domain

Indexwatch (11 articles)

IndexWatch 2015 – The Winners 2015 in UK: 100 domains with the highest increase in Google visibility
IndexWatch 2015 – The Losers 2015 in UK: 100 domains with the highest loss in Google visibility
IndexWatch: The UK SEO Winners of 2019
IndexWatch: Winners 2016 in Google.co.uk
IndexWatch: SEO Winners 2017 in Google UK
If you can’t measure it you can’t improve it: IndexWatch 2017 – the Losers in Google UK
Indexwatch: The UK’s Top 100 SEO Losers of 2018
UK Top 100 Domains – The most visible Websites on Google.co.uk
IndexWatch: Losers 2016 in Google.co.uk
IndexWatch: The UK SEO Winners of 2018
IndexWatch: The UK’s Top 100 SEO Losers of 2019

influencer (1 articles)

New – The Influencer Search Engine from SISTRIX, Available Now

instagram (1 articles)

Search and Discovery with Instagram

Internal Links (1 articles)

User-Focus: Why many company websites are not successful on Google

internationalisation (2 articles)

Clarks International SEO Migration – Struggling to Land on its Feet
Byrdie and Mydomaine return to form after DotDash acquisition

italy (1 articles)

Una gaffe erotica. What’s up with the Italian SERPs?

Keywords (3 articles)

Click probabilities in the Google SERPs
Introducing our extended keywords database for UK with 12 million keywords
Why the Visibility Index does not want to be an SEO-traffic index

Links (6 articles)

Buying links that others earned… Why not?
2009 vs 2019 SEO. How HomeToGo Overtook Airbnb
Only fools will ignore link building
Link Building 2019
SISTRIX now augments their link-database with Majestic-data
Google introduces new link attributes: Sponsored and UGC

Majestic (1 articles)

SISTRIX now augments their link-database with Majestic-data

Manual Action (2 articles)

irs.com, dmv.org suffer Huge Visibility Losses. Suspected Google Manual Penalty.
Has SerenataFlowers.com been hit by a Manual Link Penalty?

Marketing (1 articles)

User-Focus: Why many company websites are not successful on Google

Marketplace (1 articles)

Introducing Our Amazon Keyword Tool

Medic Update (4 articles)

Google Algorithm Change hints of Medic Rollback.
Links and the Medic Update
The first Core Algorithm Update of the year is rolling.
Google Medic Update – What can I do when I am affected?

migration (2 articles)

Migration, Migrations, Migraine – Site Move Fears are not Well-Founded
6 Content and Domain Migrations Happening in the UK Right Now

Mobile (3 articles)

Mobilegeddon in UK: Winners and Losers
Mobile First – Google makes Mobile Index the Main Index
Google Switching Fully to Mobile-First Indexing

news media (2 articles)

Disciplined? How www.dailymail.co.uk got placed amongst peers
Sun Selects – Analysing The Effectiveness of Affiliate Content in News Media

Opinion (6 articles)

Buying links that others earned… Why not?
SEOs should care more about using redirects correctly than how much PageRank gets passed
How Google Evaluates Links Using The User Signals From Google Chrome Browser
Only fools will ignore link building
Holistic Content – Hype or SEO-Magic-Bullet
Is Google or Facebook the main traffic source for publishers?

optimizer (1 articles)

Tracking a Brexit SEO Bubble

Page Speed (2 articles)

Core Web Vitals – Wix vs. WordPress, Shopify vs. Shopware – What’s fastest?
The Page Speed Ranking Factor. What, exactly, is fast?

Paywall (1 articles)

The Story of TheSun.co.uk shows us why SEO is so important

Penalty (1 articles)

Giphy.com’s Drop on Google – Things You Should Never Do

Penguin (2 articles)

Two Penguins, a Phantom and a Manual Action: How Watchshop.com Recovered on Google
Links and the Medic Update

personalisation (1 articles)

Google Results are Very Rarely Personalised

Phantom (1 articles)

Two Penguins, a Phantom and a Manual Action: How Watchshop.com Recovered on Google

playbook (1 articles)

Is User Experience a Ranking Factor?

QDF (2 articles)

Why Thanksgiving fluctuations may not necessarily have to be Google Updates
Google welcomes Rugby World Cup with a QDF, again.

ranking distribution (2 articles)

How well do you understand Google? – The Content Myth
User opinion vs Google opinion. Diving into the Which? website survey.

Redirects (4 articles)

SEOs should care more about using redirects correctly than how much PageRank gets passed
SEO-Basics: Never relaunch a website without redirects
For Spaghetti’s sake, don’t forget your redirects
If you want to confuse Google use a 302 redirect

Relaunch (1 articles)

SEO-Basics: Never relaunch a website without redirects

retail (9 articles)

UK Supermarket Visibility – Ocado Slides as Tesco Rises.
Clarks International SEO Migration – Struggling to Land on its Feet
Three Strikes: UK Retailer WHSmith’s Digital Visibility Issues
Zara Home and a Rollercoaster of Visibility
Search Visibility – A Walk Down Oxford Street
UK retail. Search Visibility and Opportunity Report.
Why Debenhams needs to protect their domain asset.
ASOS: Positive News for Search Visibility
Thomas Cook Domain Analysis

robots.txt (1 articles)

Crawling and Indexing for extensive websites

Search Console (2 articles)

Ranking data from Google’s Search Console: Use Cases and Limits
Crawling and Indexing for extensive websites

search intention (3 articles)

Why (almost) everything you knew about Google CTR is no longer valid
The Next Generation of SERP Analysis
Understanding Search Intention with the help of Google Search Results.

seminar (1 articles)

SISTRIX Toolbox Training – 5 UK Cities in November

SEO (3 articles)

International SEO – Netflix’ SEO Problems on Google and What You Can Learn From Them
16 Useful Browser Plug-Ins for SEOs
Only fools will ignore link building

SEO talks (4 articles)

How HomeToGo aligned with SEO to create visibility
International SEO: 4 Expert SEOs Give Advice
Everything you need to know about mobile SEO
SEO for extensive Websites: all you need to know

Seolytics (1 articles)

SISTRIX + SEOlytics = ?

SERPs (6 articles)

Why (almost) everything you knew about Google CTR is no longer valid
Click probabilities in the Google SERPs
Google brings video results together in a new Carousel
People also search for – the Short-Click-Box in Google’s Search Results
The Next Generation of SERP Analysis
Understanding Search Intention with the help of Google Search Results.

shopping (1 articles)

Idealo sues Google for 500 million euros. EU Commissioner puts Division the Agenda.

short click (1 articles)

People also search for – the Short-Click-Box in Google’s Search Results

SISTRIX (7 articles)

SISTRIX + SEOlytics = ?
SISTRIX Christmas Charity 2016
Happy Birthday sistrix.com!
SISTRIX now augments their link-database with Majestic-data
The Webinars’ New Clothes
SISTRIX Christmas Charity 2017
SISTRIX Always at the Forefront – New Functions for Professionals

Smartphone (1 articles)

Mobile First – Google makes Mobile Index the Main Index

social (1 articles)

New – The Influencer Search Engine from SISTRIX, Available Now

Spam (2 articles)

The Game of Cat and Mouse – Has Google Become Better at Fighting Webspam?
Google to Allow Cloaking for Publishers

Speed (1 articles)

The Page Speed Ranking Factor. What, exactly, is fast?

SSL (2 articles)

Spread of HTTPS-pages within the Google SERPs
More Than Half of All Google Results are HTTPS ?

stammtisch (1 articles)

SEO Stammtisch Event. Bonn, 21st Feb

Toolbox (25 articles)

How Nordstrom bested Zappos on Google US
Case Study: Has Cnet.com been hit by one of Google’s manual actions?
Mobilegeddon in UK: Winners and Losers
Case Study: Monster’s monster growth on Google
Google Permits Longer Snippet Texts
SISTRIX + SEOlytics = ?
Case Study: Softonic.com has been hit by a Google manual action
This is the URLs with the largest number of ranking keywords on Google.co.uk
SEO-Basics: Never relaunch a website without redirects
Happy Birthday sistrix.com!
Surveying the Featured Snippets
Toolbox: Mobile data for all countries
All rankings gone: No more fashion news from Style.com
The Price of Changing the Domain Name
Has SerenataFlowers.com been hit by a Manual Link Penalty?
The New Website For The Mayor Of London Neglected Its /priorities/
Google Penguin – How are the victims from 2012 doing today?
SEO in the Premier League
A Success Story For SEOs & Entrepreneurs
SEO at Microsoft, light and shadows
Were things really better in the good old days?
Introducing our extended keywords database for UK with 12 million keywords
SISTRIX now augments their link-database with Majestic-data
How widespread are AMP results in the UK?
SISTRIX Always at the Forefront – New Functions for Professionals

Tools (2 articles)

16 Useful Browser Plug-Ins for SEOs
Introducing Our Amazon Keyword Tool

Toplist (8 articles)

IndexWatch 2015 – The Winners 2015 in UK: 100 domains with the highest increase in Google visibility
IndexWatch 2015 – The Losers 2015 in UK: 100 domains with the highest loss in Google visibility
Mobilegeddon in UK: Winners and Losers
16 Useful Browser Plug-Ins for SEOs
100 Winners Of The Latest Google Update
IndexWatch: Winners 2016 in Google.co.uk
Google Penguin 4.0 – The Winners
IndexWatch: Losers 2016 in Google.co.uk

travel (2 articles)

Thomas Cook Domain Analysis
Turbulence in the Travel Sector – UK Search Assessment

uk (20 articles)

Disciplined? How www.dailymail.co.uk got placed amongst peers
UK Supermarket Visibility – Ocado Slides as Tesco Rises.
6 Content and Domain Migrations Happening in the UK Right Now
From Dr. Mercola to Dr. Dolittle
Three Strikes: UK Retailer WHSmith’s Digital Visibility Issues
Byrdie and Mydomaine return to form after DotDash acquisition
Zara Home and a Rollercoaster of Visibility
International SEO: 4 Expert SEOs Give Advice
Search Visibility – A Walk Down Oxford Street
UK retail. Search Visibility and Opportunity Report.
UK Universities under .ac.uk get SEO boost.
Why Debenhams needs to protect their domain asset.
ASOS: Positive News for Search Visibility
Thomas Cook Domain Analysis
Turbulence in the Travel Sector – UK Search Assessment
Sun Selects – Analysing The Effectiveness of Affiliate Content in News Media
A Big Deal out of Nothing? What Google’s Data tells us about Voucher Code Sites
Google welcomes Rugby World Cup with a QDF, again.
SISTRIX Toolbox Training – 5 UK Cities in November
Tracking a Brexit SEO Bubble

universal search (1 articles)

Google Jobs – The Second Largest Job Platform in the UK.

university (1 articles)

UK Universities under .ac.uk get SEO boost.

URLs (1 articles)

The URL Contest – Find the one URL with the largest number of ranking keywords on Google.co.uk and win a Dyson Fan

usa (1 articles)

irs.com, dmv.org suffer Huge Visibility Losses. Suspected Google Manual Penalty.

User behavior (4 articles)

Core Web Vitals – Google’s Benchmark for Page Experience
User opinion vs Google opinion. Diving into the Which? website survey.
The consequences of negative user-signals on Google’s rankings
Examples of user behaviour influencing Google’s rankings

user intent (1 articles)

User-Intent as the Key to Long-Term SEO Success.

ux (1 articles)

Is User Experience a Ranking Factor?

Video (1 articles)

Google brings video results together in a new Carousel

Visibility index (11 articles)

2009 vs 2019 SEO. How HomeToGo Overtook Airbnb
Giphy.com’s Drop on Google – Things You Should Never Do
Migration, Migrations, Migraine – Site Move Fears are not Well-Founded
If you can’t measure it you can’t improve it: IndexWatch 2017 – the Losers in Google UK
Jamesblunt.com hack. Daily SERPs, You’re Beautiful!
Search Visibility – A Walk Down Oxford Street
Why the Visibility Index does not want to be an SEO-traffic index
10 Years of SISTRIX Visibility Index
Tesco throws 70 % of search-presence in the bin. The story of Direct.
Visibility Index enhanced with Daily Updates
What is this little thing we call the Visibility Index?

voice search (1 articles)

Stepping out of the SEO Bubble

Webinars (1 articles)

The Webinars’ New Clothes

Website Architecture (3 articles)

Want to slowly kill your content on Google? Simply use a directory structure with dates
Subdomains vs Subdirectories, which is better for SEO?
SEOs should care more about using redirects correctly than how much PageRank gets passed

workshop (2 articles)

SISTRIX Toolbox Training – 5 UK Cities in November
Our Training Program, Online

YMYL (2 articles)

The Fall of Examine.com – Is Google Allowed an Opinion?
From Dr. Mercola to Dr. Dolittle

SISTRIX Livestream
Merry Christmas