Turmoil in the Google SERPs
Since 2008 we make the degree of how visible domains are on Google’s result lists transparent. Last month saw the largest distortions we have measured...
People also search for – the Short-Click-Box in Google’s Search Results
In February, Google rolled-out a new element for desktop PCs in their search results. If someone clicks on a result and then returns to the Google search...
Google is Rolling Out a Big Core Algorithm Update
Changes to the core of Google’s algorithms are relatively rare: Google makes them only a few times a year. The last few days have been that time...
10 Years of SISTRIX Visibility Index
The heart-piece of the SISTRIX Toolbox turns 10! The 25th of February 2008 marked the invention of the SISTRIX Visibility Index. For the past ten years...
If you can’t measure it you can’t improve it: IndexWatch 2017 – the Losers in Google UK
Two weeks ago, we looked at the Winners on Google UK. Today we will look at those domains with the highest loss in visibility on Google UK. After reading...
Subdomains vs Subdirectories?
Yesterday, Barry Schwarz reported on the fight between SEOs and Google over how Google treats Subdomains and Subdirectories. At SISTRIX, we subscribe Johannes...
IndexWatch: SEO Winners 2017 in Google UK
In order to help you be more successful in SEO and sidestep all those things that do not work, I want to show you which domains are doing a good SEO job...
If you want to confuse Google use a 302 redirect
You would usually take it for granted that the final step of any relaunch or domain move would be the permanent redirection of the old URLs to their new...
Stepping out of the SEO Bubble
Many things in our environment can influence individuals and drive them to create their own “subjective social reality”. This systematic error...
Google Permits Longer Snippet Texts
For years, Google used to limit the length of snippet texts, are short text previews of the search results, to two rows. Over the last couple of days,...
Does Google Rank Brands Artificially Higher Simply Because They Are Brands?
8 and half years ago, Dave Peiris (described by other British SEO as one of the best human beings on the planet), wrote a blog post by the name of “Unlocking...
SISTRIX Christmas Charity 2017
2017 has been an eventful year due to Google tuning a number of dials: Algorithm updates and layout changes. In keeping with our philosophy of making Google...
The Google Unknown Update Christmas Edition
Some things are time-honoured traditions: public transportation takes a hit after getting surprised by the start of winter, you can ogle at the SISTRIX...
More Than Half of All Google Results are HTTPS 🔐
Encrypting your communication through HTTPS is a topic close to Google’s heart. Mountain View showed this somewhat awkwardly by vaguely hinting at...
Giphy.com’s Drop on Google – Things You Should Never Do
Two Weeks ago, Barry Schwartz wrote the following blog post: “Giphy CEO: We Own Happy Birthday On Google. Next Day They Get Hit”. And indeed, Giphy.com...