Since 2003 our blog been the central library for SEO news, professional data analysis and expert opinion on the current trends in the platform economy.

Google is rolling out the Page Experience Update
Long since announced, then postponed, now the time has finally come: Google has started rolling out the Page Experience update (which also includes Core Web Vitals). However, very little will change in the short term and the long-term effects are going to be manageable.
Steve Paine
Google Core Update June 2021 – The Summer of Google Updates
Google has taken its time because only now, almost halfway through the year, has the first officially confirmed Core Update of 2021 started. We take a look at the effects of this update, and consider what it going to be quite the summer of updates.
Johannes Beus
New approaches to competitive analysis: How researchers at University in Frankfurt use SISTRIX data
Researchers at Goethe University in Frankfurt are developing new data-driven approaches to competitive analysis using data from SISTRIX. Find out the most important details in a nutshell here.
Maximilian Matthe
Head-down organic link building
There are many ways to build links but this example shows one of the most natural ways to achieve it, through new, original and relevant content that people want to know about. It’s newsy, so it comes with natural traffic decay, but the links gained from it will remain for […]
Steve Paine
Core Update Light – Google update without official confirmation
In recent years, Google has reliably announced the rollout of new Core Updates. We are currently seeing movements in the SERPs that look like a Core Update “Light” that has not been announced or confirmed by Google. More details below.
Johannes Beus
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The Best of – SISTRIX Blog

These articles from the last year are exceptional. They helped people, nurtured discussion and spurred thoughts. Here’s our hand-picked selection of the best of SISTRIX Blog.