2014

The homepage of the German domain hotel-bonn.de offers a great example for how much influence user signals can have on Google’s rankings for a specific keyword. The domain is an ancient exact-match domain for the keyword “hotel bonn” and the two words “hotel” and “Bonn” (the former German capital) also […]...

Many websites have content in multiple languages or might show different content depending on the country you are in. Often, the GEO-targeting is either not correctly used or unfinished. We developed two new free tools to simplify the GEO-targeting of websites. Why you should care about the GEO-targeting of your […]...

What are the two things that a search result page on Google and a supermarket shelf have in common? They serve a specific purpose. They only have limited space available (constraint) In both cases, the constraint is the limiting factor for the performance of the entire system. The supermarket might […]...

Theoretically, changing your domain name does not have to cause any damage to your rankings on Google – that is, if you strictly adhere to Google’s instructions. In the real word, we can find examples which make us suspect that a domain move may actually encompass a serious SEO risk. […]...

Recently, I came across an interesting Wikipedia article. It turns out that professional predecessors of paid links, spam and fake-accounts have already been around for nearly 200 years. Back in around 1820, Monsieur Sauton offered paid applause for theatre plays and other public events, in Paris....