2021

When trends change: 360 degree Content Marketing Performance Analysis
Purina, the pet food brand, has set a good example with their purina.co.uk SEO content. It has shown all the signs of an...
Steve Paine
Steve Paine
30. July 2021
Google gives (a little) Insight Into Ranking Factors
In the USA there has been a menu option called “About this result” for every search result for several months now. It...
Johannes Beus
Johannes Beus
28. July 2021
Google Link Spam Update, July 2021
Google has announced that, over the next few weeks, it intends to implement improvements in the detection of bought and unnaturally...
Johannes Beus
Johannes Beus
28. July 2021
Page Experience Update after One Month – What Happened?
Exactly one month ago today, Google released the Page Experience Update. Since then, good websites should have be boosted,...
Johannes Beus
Johannes Beus
15. July 2021
Google Core Update July 2021
We had hardly got into July when the expected July Core Update hit. After a few days of rollout the data for the UK is now...
Steve Paine
Steve Paine
6. July 2021
Google Spam Update June 2021, Part 2
Google had a busy June. After the Core Update, the start of the Page Experience Update and the first part of the Spam Update...
Steve Paine
Steve Paine
1. July 2021
Google Spam Update June 2021
The summer of Google Updates is living up to its name. In addition to the Core Update at the start of June, and the start...
Johannes Beus
Johannes Beus
24. June 2021
Brave launches privacy and security focused search engine
With Brave Search, Brave is now offering a new, proprietary search engine as a beta. The combination of browser and search...
Johannes Beus
Johannes Beus
23. June 2021
The Limits of SEO: What Search Engine Optimisation Isn’t
Search engine optimisation is a multidisciplinary function: the work of many different departments has an impact on a company’s...
Johannes Beus
Johannes Beus
22. June 2021
Google vs. Amazon: FLoC banned on all Amazon websites
Third party cookies and thus large parts of user-based Internet advertising are about to be dampened. Some time ago, Google...
Johannes Beus
Johannes Beus
21. June 2021
Google is rolling out the Page Experience Update
Long since announced, then postponed, now the time has finally come: Google has started rolling out the Page Experience update...
Steve Paine
Steve Paine
16. June 2021
Google Core Update June 2021 – The Summer of Google Updates
Google has taken its time because only now, almost halfway through the year, has the first officially confirmed Core Update...
Johannes Beus
Johannes Beus
7. June 2021
New approaches to competitive analysis: How researchers at University in Frankfurt use SISTRIX data
Researchers at Goethe University in Frankfurt are developing new data-driven approaches to competitive analysis using data...
Maximilian Matthe
Maximilian Matthe
13. April 2021
Head-down organic link building
There are many ways to build links but this example shows one of the most natural ways to achieve it, through new, original...
Steve Paine
Steve Paine
23. March 2021
Core Update Light – Google update without official confirmation
In recent years, Google has reliably announced the rollout of new Core Updates. We are currently seeing movements in the...
Johannes Beus
Johannes Beus
17. March 2021
The proportion of mobile searches is more than you think – What you need to know
We have analysed billions of searches to better understand the evolution of search from desktop to mobile devices. The result:...
Johannes Beus
Johannes Beus
9. March 2021
Google: Quality, not quantity is what matters for links
While Google is conspicuously communicative about corporate ranking factors such as page experience, we hear far less about...
Johannes Beus
Johannes Beus
24. February 2021
Court prohibits cooperation between Google and Federal Ministry of Health
Google starts displaying information from the Ministry of Health in a special integration above organic search results. The...
Johannes Beus
Johannes Beus
22. February 2021
Topshop to ASOS – 80% Off in Search Visibility Migration
A case-study in buying and migrating digital assets is unfolding in the UK this week. ASOS is merging multi-channel Topshop...
Steve Paine
Steve Paine
16. February 2021
IndexWatch 2020 – SEO Losers in Google US
When monitoring SEO visibility, it is important to contextualize lists of winners by analyzing what happened to the losing...
Lily Ray
Lily Ray
2. February 2021
IndexWatch 2020 – SEO Winners in Google US
2020 proved to be an interesting and unusual year. Aside from the standard visibility changes we’ve come to expect from...
Lily Ray
Lily Ray
12. January 2021
IndexWatch 2020: The Year’s SEO Winners in UK Search
The year was full of changes and surprises, and this can also be seen in the Google search results. In this post we show...
Steve Paine
Steve Paine
7. January 2021