Google Spam Update June 2021, Part 2

Google had a busy June. After the Core Update, the start of the Page Experience Update and the first part of the Spam Update last week, part 2 of that update had been completed.

Once again announced and confirmed via Twitter, there is little official information about the goals of the Spam Update, other than the hint in the name.

Across the UK domains there have been few big cases seen in our daily data but some domains are standing out as examples of content that might not be fit-for-Google.

Visibility losses at Dealsan.uk

Dealsan is an Ebay, Amazon and Etsy combined search engine. Interestingly their sites in Germany, and USA do not look like they’ve been affected. However, in Germany a similar site – pickclick.de – has been affected in a clear reversal of gains made in Part 1 of the update.

pickclick.de visibility losses

The UK variant of that site, pickclick.co.uk has gained slightly through the spam updates adding to gains made in the Core Update.

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