2024

IndexWatch Q2 2024: Winning & Losing Domains
Q2 2024 was a whirlwind in the SEO industry. Although no core updates were initiated during this period, Google’s March core update rolled out for a lengthy 45 days! On its completion in early May, the search engine giant began its pre-announced plan to review and penalise websites using their […]...
Luce Rawlings
Luce Rawlings
18. July 2024
The Top Domains and Content for Tennis Equipment
This month, SectorWatch is stepping onto the court as we serve up a volley of data on the UK search market for tennis equipment. We’re looking for the top-seeded domains and content that’s smashing it like a Grand Slam champion. Who is serving up aces? And whose organic performance feels […]...
Charlie Williams
Charlie Williams
17. July 2024
Google June 2024 Spam Update – Data Analysis
A Google Spam update is occasionally performed in addition to the normal spam-reducing processes in the search algorithms – a modification to SpamBrain for example. SERP movements show that there were few major changes seen in SERPs over the period of the update from June 20th to June 27th 2024....
Steve Paine
Steve Paine
2. July 2024
The Top Domains and Content for Wine
In this month’s SectorWatch, we’re uncorking the data and kicking back with a nice glass of insight as we dive into the UK search market for wine. We’re searching for high-performing content that’s ageing like a fine vintage. Who are the winners when it comes to organic search visibility? And […]...
Charlie Williams
Charlie Williams
5. June 2024
Google’s AI Dilemma: From Search Engine Giant to Content Publisher
Google was previously the undisputed intermediary of the Internet. Users received the best possible links to Internet pages for their search queries. What was on these pages, whether it was true and up to date, was outside of Google’s responsibility. If Google provided direct answers, it was only for objective […]...
Johannes Beus
Johannes Beus
28. May 2024
BBC’s UK website Rises Sharply in Mid-May Google Search Movements
On the 5th May 2024 Google started a process of evaluating content piggybacking on domains in accordance with the site reputation abuse policy. It was interpreted as a ‘parasite content’ penalty targeted at coupons, gambling, games, dating and other 3rd-party content hosted on subdomains or subdirectories. After an initial hit […]...
Steve Paine
Steve Paine
22. May 2024
The Top Domains and Content for Paddle Boards
SectorWatch is heading onto the water this month as we jump into the UK search market for paddle boards. We’re looking for the winning domains and examples of high-performing content to see who is making a splash in the choppy waters of Google Search....
Charlie Williams
Charlie Williams
7. May 2024
Google displays AI-content within search results for the first time
Following Microsoft’s ChatGPT push, publicly putting Google under pressure, many announcements have been made regarding closed tests and presentations concerning a future integration. What hasn’t existed before is AI-content within search results shown to all Google users. This has changed in the last few days. Since Tuesday we have seen […]...
Johannes Beus
Johannes Beus
26. April 2024
IndexWatch Q1 2024: UK SEO Visibility Winners & Losers
Q1 2024 has proven to be a dynamic period in the world of SEO. Over the past 3 months, Google launched two significant updates – the March Core Update and the March Spam Update – which have triggered substantial upheavals in the SERP landscape. The beneficiaries and the casualties give […]...
Luce Rawlings
Luce Rawlings
17. April 2024
Google Core and Spam Update March 2024
After a long period without any major updates, we are now seeing double: Announced on the 5th March 2024, Google rolled out both a core update and a spam update. More about the updates in this blog post....
Johannes Beus
Johannes Beus
6. March 2024
The Top Domains and Content for Dog and Cat Care
In this month’s performance SEO report, SectorWatch is taking a look at searches on looking after some of our favourite furry friends. We’re looking at the best performing content on dog care and cat care in Google search. Who is putting in a best-in-pedigree performance? Domains analysed and top-performing URLs […]...
Charlie Williams
Charlie Williams
4. March 2024
Reddit and the 11.4 Million Organic Search Click Funnel
San Francisco’s $10bn social platform Reddit boasts 70 million daily users and has an estimated 11.4 million daily Google search clicks. It’s planning a public offering in March. This report analyzes Reddit’s recent organic growth, its key topic areas, competitive landscape, and stability....
Steve Paine
Steve Paine
20. February 2024
IndexWatch US 2023 – Losers
Where there are SEO winners, there must also be losers, and in 2023, it felt like there were a lot of them. Between various Core Updates, Reviews Updates, Spam Updates and the notorious September Helpful Content Update, 2023 produced a significant batch of sites that lost upwards of 50% of […]...
Lily Ray
Lily Ray
8. February 2024
Why user behaviour could have replaced links as a top ranking factor
Google has recently revised its SEO guide for beginners, which has caused a stir in the SEO industry, particularly because of the significantly reduced mention of link building. This raises the question: Is Google trying to mislead newcomers? I offer an alternative view: Google revolutionised search by using links as […]...
Johannes Beus
Johannes Beus
6. February 2024
IndexWatch Sweden: The Winning Domains of 2023
2023 was an eventful year for the SEO industry and the Swedish market. In this report you’ll find the SISTRIX annual winners list and analysis of some of the most interesting sectors trending upwards....
Hervé Le turdu
Hervé Le turdu
5. February 2024
Googles New Love for User Generated Content
Content created by end users has not been particularly popular with Google in the recent past. Forums were systematically losing visibility, question/answer portals were often losers in all sorts of Google updates and comment areas within articles are (according to Google) only allowed with nofollow links anyway. Seen heavily in […]...
Johannes Beus
Johannes Beus
5. February 2024
The Top Domains and Content for Home Workouts
To kick off 2024, SectorWatch is looking to work off some of the festive season’s over-indulgence by taking a look at the search market for home workouts. We’re searching for the winning domains and examples of the most successful content for those looking to get in shape from the comfort […]...
Charlie Williams
Charlie Williams
1. February 2024
IndexWatch 2023 US – Winners
2023 was an unforgettable year in the SEO industry. In this report you’ll find the SISTRIX annual winners list and analysis of some of the more interesting gains. AI tools have also been used to categorise domains to expose sector-specific data....
Lily Ray
Lily Ray
26. January 2024
IndexWatch 2023: SEO Visibility Losers UK 🇬🇧
It’s January, which means it is now time for our regular IndexWatch lists and analysis of the domains that lost visibility in 2023. Through our Visibility Index, we have identified 200 websites that have seen visibility declines on UK Google. Below you’ll find a deep analysis of six of those […]...
Luce Rawlings
Luce Rawlings
24. January 2024
IndexWatch 2023: SEO Visibility Winners UK 🇬🇧
Let’s learn from 2023. In the SISTRIX IndexWatch we look at Google SERP and keyword data and uncover the standout domains that have achieved exceptional visibility gains in the past year. This analysis will provide you with great blueprints for your SEO work in 2024....
Luce Rawlings
Luce Rawlings
17. January 2024
Google Chrome: The End of Third Party Cookies
A turning point in the digital advertising world is approaching – Google Chrome has started blocking third-party cookies. This move marks a fundamental shift in the online advertising landscape. Third-party cookies have been the backbone of online advertising. They allowed advertising networks to collect user data across different domains – provided the domain […]...
Johannes Beus
Johannes Beus
8. January 2024