2024

The social forum Reddit boasts 70 million daily users and has an estimated organic search traffic of 714 million clicks per month. Market capitalisation currently sits at $12.47 billion. This report analyses Reddit’s organic growth, its key topic areas, competitive landscape, and future stability....

Q3 2024 has been particularly eventful for the SEO community. In late July, search result volatility surged for several days, coinciding with the roll-out of the August Core Update. Google also simultaneously disclosed an “ongoing” ranking issue that further amplified volatility for roughly five days. This unexpected information introduced further […]...

In a current article, Lars Lofgren shines a light on the impressive SEO-dominance of the Forbes Marketplace. Even though Forbes is traditionally known for high quality economic journalism, the website now also shows up in the Google search results for topics for which Forbes doesn’t have in-depth expertise – like […]...

This month SectorWatch is tightening our straps and heading back to class as we unpack the UK search market for backpacks. We’re scouting out the brands and top content that’s heading out for adventure (or back to school) like seasoned trailblazers. Who’s scaling the heights of the top rankings? And […]...

Brands, foods, recipes, clothes, household, information, finance, banking. While it might say Tesco on the domain, evaluating search marketing success across supermarket brands is difficult. You can take a high level domain vs domain comparative approach, or, for a better view of the competitive environment, use a targeted basket of […]...

Adjusted tag management in projects, longer visibility of shortlinks, extended filter possibilities in lists and new Labs features – we are trying to make SISTRIX better every day. The biggest and most important new developments of 2024, until now, are summarised here....

Reddit, a hybrid platform that combines a forum and a social network, has shown impressive growth in English-language search results in recent months. Last year, the domain was ranked 78th among the most visible websites in the USA, and today it is ranked 3rd – an increase that is unparalleled. […]...

We published the results of the Visibility Leaders study in March 2024. The list of the top 500 domains has now been re-assesed for changes that occured during the August Core Update....

Google announced the August Core Update on Thursday August 16th with additional information indicating that it takes into account specific feedback from content creators. Google also stated that the update would also take into account improvements that websites may have made. This page will update regularly during the course of […]...

This month SectorWatch is looking to keep time and look good while doing so as we examine the UK search market for Watches. We’re uncovering the top domains and content that’s winding up the market. Who’s ticking all the right boxes? And who’s content is losing time? Let’s find out!...

Since 2020 a lawsuit in the US has been in the works, in which the US Department of Justice, as well as multiple states, have accused Google of establishing Google as the default search engine by paying browser and platform providers, creating “significant barriers that protect Google’s market dominance”. Lawyer […]...

SISTRIX has been analysing the visibility of all domains with rankings on Google.co.uk, since 2010. The SISTRIX Visibility Index (VI) is ideally suited to comparing domains with each other and viewing changes over time. In this article we show you the top 100 most visible domains and analyse some of […]...

In recent years, Google has regularly presented timetables for the elimination of 3rd party cookies in Chrome – none of these timetables were adhered to – transition periods were regularly extended and replacement technologies were renamed (“Privacy Sandbox”, “FLoC”, “Topic”). Now Google has announced, via the Privacy Sandbox project, that […]...

Q2 2024 was a whirlwind in the SEO industry. Although no core updates were initiated during this period, Google’s March core update rolled out for a lengthy 45 days! On its completion in early May, the search engine giant began its pre-announced plan to review and penalise websites using their […]...

This month, SectorWatch is stepping onto the court as we serve up a volley of data on the UK search market for tennis equipment. We’re looking for the top-seeded domains and content that’s smashing it like a Grand Slam champion. Who is serving up aces? And whose organic performance feels […]...

A Google Spam update is occasionally performed in addition to the normal spam-reducing processes in the search algorithms – a modification to SpamBrain for example. SERP movements show that there were few major changes seen in SERPs over the period of the update from June 20th to June 27th 2024....

In this month’s SectorWatch, we’re uncorking the data and kicking back with a nice glass of insight as we dive into the UK search market for wine. We’re searching for high-performing content that’s ageing like a fine vintage. Who are the winners when it comes to organic search visibility? And […]...

Google was previously the undisputed intermediary of the Internet. Users received the best possible links to Internet pages for their search queries. What was on these pages, whether it was true and up to date, was outside of Google’s responsibility. If Google provided direct answers, it was only for objective […]...

On the 5th May 2024 Google started a process of evaluating content piggybacking on domains in accordance with the site reputation abuse policy. It was interpreted as a ‘parasite content’ penalty targeted at coupons, gambling, games, dating and other 3rd-party content hosted on subdomains or subdirectories. After an initial hit […]...

SectorWatch is heading onto the water this month as we jump into the UK search market for paddle boards. We’re looking for the winning domains and examples of high-performing content to see who is making a splash in the choppy waters of Google Search....

Following Microsoft’s ChatGPT push, publicly putting Google under pressure, many announcements have been made regarding closed tests and presentations concerning a future integration. What hasn’t existed before is AI-content within search results shown to all Google users. This has changed in the last few days. Since Tuesday we have seen […]...

Q1 2024 has proven to be a dynamic period in the world of SEO. Over the past 3 months, Google launched two significant updates – the March Core Update and the March Spam Update – which have triggered substantial upheavals in the SERP landscape. The beneficiaries and the casualties give […]...

After a long period without any major updates, we are now seeing double: Announced on the 5th March 2024, Google rolled out both a core update and a spam update. More about the updates in this blog post....

In this month’s performance SEO report, SectorWatch is taking a look at searches on looking after some of our favourite furry friends. We’re looking at the best performing content on dog care and cat care in Google search. Who is putting in a best-in-pedigree performance? Domains analysed and top-performing URLs […]...

Where there are SEO winners, there must also be losers, and in 2023, it felt like there were a lot of them. Between various Core Updates, Reviews Updates, Spam Updates and the notorious September Helpful Content Update, 2023 produced a significant batch of sites that lost upwards of 50% of […]...

Google has recently revised its SEO guide for beginners, which has caused a stir in the SEO industry, particularly because of the significantly reduced mention of link building. This raises the question: Is Google trying to mislead newcomers? I offer an alternative view: Google revolutionised search by using links as […]...

2023 was an eventful year for the SEO industry and the Swedish market. In this report you’ll find the SISTRIX annual winners list and analysis of some of the most interesting sectors trending upwards....

Content created by end users has not been particularly popular with Google in the recent past. Forums were systematically losing visibility, question/answer portals were often losers in all sorts of Google updates and comment areas within articles are (according to Google) only allowed with nofollow links anyway. Seen heavily in […]...

To kick off 2024, SectorWatch is looking to work off some of the festive season’s over-indulgence by taking a look at the search market for home workouts. We’re searching for the winning domains and examples of the most successful content for those looking to get in shape from the comfort […]...

2023 was an unforgettable year in the SEO industry. In this report you’ll find the SISTRIX annual winners list and analysis of some of the more interesting gains. AI tools have also been used to categorise domains to expose sector-specific data....

It’s January, which means it is now time for our regular IndexWatch lists and analysis of the domains that lost visibility in 2023. Through our Visibility Index, we have identified 200 websites that have seen visibility declines on UK Google. Below you’ll find a deep analysis of six of those […]...

Let’s learn from 2023. In the SISTRIX IndexWatch we look at Google SERP and keyword data and uncover the standout domains that have achieved exceptional visibility gains in the past year. This analysis will provide you with great blueprints for your SEO work in 2024....

A turning point in the digital advertising world is approaching – Google Chrome has started blocking third-party cookies. This move marks a fundamental shift in the online advertising landscape. Third-party cookies have been the backbone of online advertising. They allowed advertising networks to collect user data across different domains – provided the domain […]...