Google announced the November Core Update on the 11th November 2024. The roll-out will take up to 2 weeks but Google has not provided any additional information. This page will update regularly with data and examples during the course of the update.
This is the fifth major update of 2024, the last being the Core Update in August 2024 where the separate “Helpful Content” updates were already part of the core ranking algorithm.
- Google’s status page for the November Core Update.
- For detail information and data on all Google updates, see the SISTRIX update tracking page.
SISTRIX data
Our daily data summary can be viewed in our Google Update Radar which shows the current level of movement relative to the last 90 days. The radar graphic for UK and US is shown below.
As of the 25th of November, two weeks into the roll-out, there has been very little change above normal levels and this can be clearly seen when looking at the peak of the August 2024 Core Update. A peak was seen on the 22nd and this was more pronounced in the US. This relates to large changes that occurred for some domains starting on the 21st. See below for more analysis.
Domain risers and fallers – examples in UK and US data
Firstly, for those following Reddit (our analysis here), there’s no major change in the domain visibility for UK or US.
Across absolute changes in the UK, there are a few stand-out cases and all of these started late in the roll-out. The suspicion is, based on news reports, that these might have been an additional manually triggered penalty outside the core update, further targeting ‘site reputation abuse’ content. The largest loss is at the forbes.com domain where a number of directories have lost visibility.
In the UK, the /uk/advisor directory has also lost visibility. along with /sites, /health and other directories. Note that /sites sub-directories are mainly structured around contributing authors but also include /forbes-personal-shopper and /entertainment. Directory visibility changes are not the same across all directories.
The US news media site cnn.com has also suffered losses in its relatively new CNN Underscored project, as has Fortune Recommends which are relatively new affiliate marketing projects. The two ‘benchmark’ affiliate marketing projects are up. Good Housekeeping (domain, +8.6% over 30 days), Indy Best (/extras, +13.9% over 30 days) and BBC Good Food (/review +3.32% over 30 days.)
News media in UK search: Until the 21st November the sector was flat but the change seen after that date has negatively affected news media sites. Across 77 domains tracked, there’s a net loss of 34.68 visibility points – a 2.83% loss.
Retail in UK search: Generally flat across 450 domains checked with a net gain of 334 visibility points representing a 3.48% gain.
Rising domains can also be seen:
In the US data there are also examples. One of the bigger examples is luxuryhotel.world, a relatively new site run from Sweden.
A filtered list of keywords lost from top 3 positions in the Google search US shows major click potential being lost.
Other falling domains also show a similar change in trend:
More examples are shown in the table of filtered ‘fallers’ below.
This post will be updated regularly.
