2020

Nobody expected another Core Update in 2020, but shortly before the end of the year, Google conjured up it’s third Core Update of the year. Will it be an early Christmas present? We have analysed data during the week and you’ll find it below in this article....

2020 was a year full of unplanned change for everyone, which is why it’s all the more important to stick to habits. Our Christmas wheel is spinning again this year and we are donating 10,000 euros....

The snippet is the showcase for your website. A good ranking for a keyword on Google is only valuable if users actually click on the result. A good snippet increases the click rate and generates more visitors from organic search....

Even as SEO becomes more complex and diverse, the basis of all decisions are still search queries made by people. Our new, free tool can support you in the first steps of keyword research....

Back in May 2020, Google announced that with a Page Experience update, the loading times of websites would also become an official ranking factor. Today, Google has confirmed the specific date: May 2021...

Special characters and emojis help to increase the click rate of your own search positions: whatever attracts attention, also attracts clicks. But Google is showing fewer and fewer special characters in SERPs. We analyzed what still works today....

The US government is bringing a lawsuit against Google. The allegation: A hindrance to competition in search. The case is expected to be the largest since the monopoly lawsuit against Microsoft 20 years ago....

Like many search engine optimisers at the beginning of August, I wondered whether Google’s ranking bug (indexing glitch) might be the sign of a new update, or whether the changes in ranking would provide some insights into how optimisation works....

Starting today, SISTRIX is giving transparency to the major influencer networks. With our new influencer search, you can search millions of accounts on Instagram, TikTok and YouTube for the influencers that fit your brand....

We’ve analysed the loading times of 18.5 million domains to learn more about their page speed. We also know about what technology those domains use – which leads us to this report. Is WordPress slow? What CDNs are delivering fast sites? In what countries do users get the fastest webpages? […]...

An affiliate marketing project by The Sun analysed and compared with similar affiliate projects....

The Page Experience ranking factor comprises three important measurements known as the Core Web Vitals. In this article you can find out more, and how to improve....

Data study on CTRs in Google search results for different intents and SERPs formats. Based on over 80 million keywords and billions of results....

In this article we look at the visibility of some of the top UK supermarkets and reveal some issues lurking behind the fresh, online-only competitor, Ocado....

Visualising the visibility of retail websites as a high street, and why traffic isn't a good measure of SEO work....

The second Core Update of the year has been released and we're already able to measure the impact....

In this article we are going to examine the search visibility drop of a well-known, international brand. Since January 2020, the domains for Clarks the shoemakers, have lost a large portion of their visibility in Google search. Our analysis takes a a constructive look at what happened and what SEOs […]...

The Google search results are more diverse than ever. In addition to organic results, there are many new types of results that appear. To reflect the reality of the situation in the SERPs we have completely reworked how we process the search results....

After a long changeover period, Google has announced that crawling of websites will be switched completely to mobile-first indexing from September 2020. Find out what it means, and what to take into account, in this article....

The Visibility Index allows anyone to analyse the relative size, growth rate or major changes in a domains search visibility over time. It helps with monitoring, digital due-diligence, competitor analysis and pitch-preparation. The Visibility Index history for Zarahome.com has a story to tell, and it includes huge periods of lost […]...

Brexit is an important example of why keyword visibility tracking is important. New names, new expressions, new buzzwords and new legal terms mean it’s difficult to find out what’s working in Google Search. In October 2018 I started tracking 35 Brexit keywords and the visibility of 7 news media sites […]...

In a previous article, we shared the top 100 winning domains of 2019, but where there are winners, there have to be losers. Once again there are massive changes in the UK search rankings. Which domains lost search visibility during 2019 and, is there anything we can learn for 2020?...

This week saw Google roll-out the first big Core Update of the year into the SERP-wilderness. Early reactions can be seen in the rankings. In this article you’ll learn everything about the Google January 2020 Core Update, the winners and the losers....

The Top 100 winning domains for 2019 show a wide range of established brands gaining search visibility through SEO actions. The majority of winning domains are based around general information rather than products but there are some stand-out examples to take note of....

Usually new-years SEO trends follow a rather simple pattern: pump out ten predictions in a scattergun approach and, if at least five of them are somewhat correct, the article will be considered a success in the next year-end-retrospect....