2018

With 148 visibility points on Google UK you’re the 46th most-visible domain in the entire United Kingdom. Patient.co.uk had exactly that position. It was the most-visible private health-related domain of all. In short, successful. In June 2015 the company made the decision to move to the less geo-focused domain Patient.info. […]...

You wouldn’t believe the smell here in the office – a mix of Glühwein and roasted-almonds mixed cinnamon and BBQ. The Christmas market in Bonn has opened for business and that means we are, once again, starting our Christmas charity action. This year, we’re celebrating another birthday too!...

One day before the start of Donald Trump’s inauguration, on the 16th Jan 2017, we recorded an authoritative presence for the Environmental Protection Agency’s (EPA) climate change web pages. On the 28th of April 2018 the EPA announced website changes and content was removed. Among it was a large amount […]...

According to a survey of 1000 people by the consumer-focused Which? group, homebase.co.uk ranks amongst the poorest for user experience among popular websites in the UK. Interestingly, Google has been down-ranking Homebase for a long time too but that’s not the case with some of the other domains.  In this article […]...

There is still no clear recommendation to SEOs following the Medic Update. Even if you had implemented a recommendation it looks like that in many cases the second update was a kind of rollback: On average, it was domains that delt with sensitive topics that were affected by Medic more […]...

On Friday 11th October, Martin MacDonald wrote a Tweet that caught my attention. It’s difficult to deliver a detailed response on Twitter so, given that this covers an important topic, I chose to write an article using facts and examples to show what the SISTRIX Visibility Index is measuring, why […]...

During the first week of August we saw a surprisingly large algorithm update from Google. At the time, Google said that there wasn’t anything that could be done to correct lost traffic.  “There’s no “fix” for pages that may perform less well other than to remain focused on building great […]...

What, in reality, does the user want form a search result? Every time we type a search term, Google has to answer the question, and it needs to get it right. It’s a complex and difficult, task. Using a mix of organic matches and a number of individually integrated features, Google’s […]...

I would like to share the story of the most resilient spam project I’ve ever seen. It started in November 2011 and it goes through to June 2018, where it looks like the owner has finally given up. It’s called Gutscheinmagazin.de (Voucher Magazin), a German domain – you don’t need […]...

There are many ways to analyse retail market success. Growth, trends, competitors, brand awareness, footfall and advertising spending are important. Digital presence is also a critical part of any market analysis. At SISTRIX we measure a critical part of that digital presence. The SISTRIX Visibility Index is a market-share indicator for […]...

The highlight of the week for country managers at SISTRIX is checking updates on the Top 100 list of winners and losers. Website moves, relaunches, company shutdowns, penalties and algorithm changes are easy to spot and always a fun challenge to analyse. Sometimes, however, we spot something a little different. […]...

Search comes in the most varying forms and colours. From the wide-ranging Web search (Google) through topic-focused searches (Amazon and YouTube) to special cases like Instagram. It’s the latter that we’ll address in this article. Instagram, the photocentric social-media network, has grown to over 1 billion active users. The Instagram […]...

We can’t get a degree in SEO. Anyone can call themselves an SEO and anyone can tell the stories they want which can lead to problems with misinformation. Especially vulnerable are the companies and newbies who are passionate to implement SEO because, due to lack of knowledge they’ll believe everything....

This week has seen a large number of web sites affected by a far-reaching Google core algorithm update. In a short video below we show you how you can check your domains lost rankings, and the content that relates to that....

We’ve already published our initial analysis on the recent Google update where we highlighted a number of ‘Your Money, Your Life’ examples. The update, focusing clearly on sensitive topics, is continuing to roll out. We’re seeing growing impact as it continues. (05.08) After further analysis we’ve got more information for you. ...

A few weeks ago we started to see big declines in Tesco UK’s online search presence. This huge SEO success, way bigger than anyone except Argos in the UK, has lost 70% of its Google search visibility since the 2018 peak and 60% in just days. But what happened? We […]...

It’s that time again: Google is making changes to their core algorithm. It is the third time, this year, where changes have been officially confirmed. The changes to the SERPs seem (as of today) quite manageable....

Google has very recently started to use the loading speed of websites as a ranking factor for mobile Google Search results. In this article we explain exactly what ‘fast’ means and we share a new, free tool that will allow you to check the speed of your websites against others […]...

Google has re-organised the way it presents videos in search results. This major change now puts videos in a carousel rather than in the organic results....

Daily updates for the Visibility Index are now available in the Sistrix Toolbox. The update will allow our customers to react more quickly to visibility changes....

How different are the Google search results for the same search term for different searchers? Google has shed some light on the extent of the personalisation of SERPs....

When it comes to SEO, it is often extensive websites who do a lot of things right. Let us show you their recipe for success...

Since 2008 we make the degree of how visible domains are on Google’s result lists transparent. Last month saw the largest distortions we have measured in many years. In this blog post we will measure the extend of the changes, show what is causing them and explain how you can […]...

In a large-scale research on mobile search behavior, we evaluated over 100,000 domains and 250 million clicks in 12 countries....

In February 2018, Google rolled-out a new element for desktop PCs in their search results. If someone clicks on a result and then returns to the Google search results (a so-called “short click“), the user will often find a box directly below the result they just returned from. This box […]...

Changes to the core of Google’s algorithms are relatively rare: Google makes them only a few times a year. The last few days have been that time again and the Google results have been stirred around quite a bit....

The heart-piece of the SISTRIX Toolbox turns 10! The 25th of February 2008 marked the invention of the SISTRIX Visibility Index. For the past ten years this data collection has led to reliable visibility data not only for Germany....

Two weeks ago, we looked at the Winners on Google UK. Today we will look at those domains with the highest loss in visibility on Google UK. After reading this blog post, I hope you will have gotten some takeaways that you can use right away, for your projects. We […]...

Yesterday, Barry Schwarz reported on the fight between SEOs and Google over how Google treats Subdomains and Subdirectories. At SISTRIX, we subscribe to Johannes Müller statement: “Google web search is fine with using either subdomains or subdirectories”, which confirms what Matt Cutts said in October 2012. And this is true, […]...

In order to help you be more successful in SEO and sidestep all those things that do not work, I want to show you which domains are doing a good SEO job and why their SEO strategy is working so well. I will explain the top-5 cases only, but you […]...

You would usually take it for granted that the final step of any relaunch or domain move would be the permanent redirection of the old URLs to their new counterparts, with the help of 301-redirects. This permanent redirect lets google know that the entire website has moved and that, in […]...