2015

We will most likely see the Google Penguin 4.0 update early next year. This makes it a great time to look back at the domains on Google.co.uk that were penalized by the very first Google Penguin update in 2012 and see how they are doing today? I decided to select […]...

The Mayor of London Boris Johnson announced that the website for the Mayor of London has been redesigned to be closer to Londoners. A true statement, as the new design is a positive change, though they lost about 40% of their visibility on Google in the process. This means that […]...

All over the past week there has been major movement in the Google SERPs and many SEOs believe that the source of all the commotion is a Google Update. These ranking changes can be observed, measured and, if you understand them well, you can gain great benefits from them....

The Visibility Index score for SeneranataFlowers.com has crashed and there are no signs that the domain name has changed or that a redesign took place. On the Visibility Index chart for SeneranataFlowers.com you can see that SISTRIX automatically adds pins noting known Google updates, if the domain’s visibility has significantly […]...

In theory, changing your domain name should not be complicated, especially if you follow the instructions Google provides. In practice, we can find numerous examples that contradict such rosy expectations. Changing the address of a website will always be accompanied by a certain degree of risk and the price you pay, […]...

Ever since there has been such as thing as search engine optimization, the question of “How often are people clicking on each ranking position?” has been posed. Of course, there is no universal answer to this question – too many factors have a bearing on the click probability per position: […]...

A “relaunch” is effectively a “reboot” and in our case means the fundamental revision of a web presence. A so-called “website relaunch” does not have to be limited to design changes only. Rather, it gives you the opportunity to review and redesign content, simplify the navigation structure or optimize the […]...

Within the month of September the website Style.com took a sharp drop in their visibility index, to be more precise a decline of more than 90%. Therefore the domain lost almost all of their keyword rankings on Google.co.uk and Google.com. But for which reason?...

After having been in the talks for quite a while, Google finally unveiled its new, substantially expanded API interface a couple of weeks ago. It allows access to data from the Google Search Console (the late Google Webmaster Tools). Via this interface, it is now possible for the first time […]...

From this week on, the SISTRIX Toolbox delivers data on the mobile ranking of countless search terms. As the first tool worldwide to do so, in addition to desktop rankings and visibility data, we offer smartphone data for all supported countries: Germany, Austria, Switzerland, the Netherlands, Poland, France, Italy, Spain, […]...

When little Googlebot is tucked into bed at night and thinks about what he will do when he is all grown up, he only has one wish: he wants to be super smart. He wants to understand what elements make up a website, what use all these numbers and letters […]...

Yesterday, in the first part of the blog post, we talked about general statistics, summarizing the data for the big social networks. Today, we will focus on the particularities and abnormalities. More specifically, we will look at which domains are especially successful, how are the networks different from each other […]...

With the Social-Signals module in the Toolbox, we have now surpassed the threshold of 100 billion evaluated social signals. This is a good opportunity for a deeper analysis of the data. We monitor interactions on the following networks: Twitter, Facebook, Google+, LinkedIn, and Pinterest. Let’s start with the analysis of […]...

A week ago today, accompanied by much media interest, Google introduced the usability of websites on smartphones as a ranking factor for mobile searches. Unlike the well-known “penalty updates”, such as Penguin and Panda, it wasn’t an algorithm that could be armed and that directly had its full, negative effect. […]...

Starting on April 21, 2015, Google will start to take the usability of websites on smartphones (mobile-friendly) into consideration as a ranking factor. Back in 2013, Google already announced that the correct configuration of mobile websites is a ranking factor. How much influence do these ranking factors already have today […]...

The site:-query (site:sistrix.com) displays the number of indexed URLs that a domain has within Google’s index. The question of whether the order in which these results are shown has any importance, is a regular topic for discussion. The last time we heard from Google about this topic was more than […]...