SERPs

Data study on CTRs in Google search results for different intents and SERPs formats. Based on over 80 million keywords and billions of results.

The Google search results are more diverse than ever. In addition to organic results, there are many new types of results that appear. To reflect the reality of the situation in the SERPs we have completely reworked how we process the search results.

What, in reality, does the user want form a search result? Every time we type a search term, Google has to answer the question, and it needs to get it right. It’s a complex and difficult, task. Using a mix of organic matches and a number of individually integrated features, Google’s […]

Google has re-organised the way it presents videos in search results. This major change now puts videos in a carousel rather than in the organic results.

In February 2018, Google rolled-out a new element for desktop PCs in their search results. If someone clicks on a result and then returns to the Google search results (a so-called “short click“), the user will often find a box directly below the result they just returned from. This box […]

Ever since there has been such as thing as search engine optimization, the question of “How often are people clicking on each ranking position?” has been posed. Of course, there is no universal answer to this question – too many factors have a bearing on the click probability per position: […]