Onpage-Evaluation of individual URLs in the Optimizer

With the SISTRIX Optimizer, you can analyse individual urls. If you have not yet created a project for your page, you will have to do so, before you can go ahead. You can choose to create the project for either the entire domain, a specific subdomain (host) or a directory. Once the crawler has gone thorough all of the pages, you can use the URL-check for a detailed evaluation.

Analysing Single Subpages

Within in the Optimizer project, choose “Analyse > URL-Check” within the left-hand navigation, to analyse an URL of your project. There, you can enter the desired page into the search field. Please always enter the entire domain, starting with the protocol (http:// or https://), into the search field. The search also has an auto-complete feature, which will show you the available URLs for your project while you type in the URL, which should make choosing the URL much easier, especially for long URLs.

Type in the desired URL, starting with the protocol

Overview

Once you have chosen a URL and started the search, you are taken to the URL-check overview. Here, you will find the most important OnPage data as well as performance information about your page.

The most important OnPage data as well as performance information about your page

The first part concerns itself with the core data and the performance of your URL. You will see the status code (in this case “200” for “Available”). Next, you will also see the loading time, divided into segments – for example the time it took to establish a connection, as well as the total loading time for the document.

Further on, you will get the first OnPage data about the document. The important information here will focus on the page title, the headlines and the Meta data.

The important information here will focus on the page title, the headlines and the Meta data

Page Titles

The length of the page title will be shown to you in pixels and characters. We do this because Google now measures the page title in the search results by pixels, too.

Below, you will a comparison between page titles, as an example. The first page title is too long, which is why it is being cropped with at the end. In our case, this leads to the name “SISTRIX” disappearing. The second page title has just the right length and will be shown in its entirety in the search results.

Cropped Title in the search results

If the content of the title element is too long, Google shortens it and shows “…”

Tip: In our SEO-Knowledge base “Ask SISTRIX” you can find an extensive article on Title-Tag Optimization.

H1-Headline

Another typical mistake is using the H1-headline multiple times. That is the reason why we will show you this headline in the URL-Check. The H1-Headline should only be used once per subpage. You should use the headlines H2 through H6 to add a more precise outline to the document.

Click Level

Using the click level, you always see the level a document is on. The top level is always 0. Normally, this is the starting page of your project. In this tutorial, however, the overview page for the SISTRIX Tutorials was selected in the Optimizer as our “project”. That is why the Optimizer shows the tutorial overview as level 0, as it is the first page of the project.

Tutorials that are child pages to the overview – like the tutorial you are reading right now – are located on click level 1. Pages located deeper have the level 2, and so on.

Meta-Data

Meta data are the information that are shown in the source code of your website which are used, for example, by Google to create the snippet on the result pages. You also use the meta data to give Google directions on whether to add the page to their index. Additionally, you decide on which pages come before and after (rel=”next” and rel=”prev”) as well as the original (Canonical Tag) of the page.

Lines that show “not available” do not have to be an error. It just means that the corresponding meta data was not in the source code for the document. In most cases, that is fine. If no information exists about “Follow” or “Index”, Google will automatically decide in favour of the document and add into the index and the URLs on the page will automatically be followed by the crawler.

More information will follow in the overview pages for links, pictures, CSS and JavaScript. There, you will be notified when a picture is missing the alt attribute. Or if too many CSS- or JavaScript-files are part of the source code.

Internal Links

Outgoing internal links should generally be checked, as this will usually give you a good idea which other pages you are referencing to. In this case, for example, the page refers to the starting page, the login page, the blog, resources and even “Ask SISTRIX”.

Quickly evaluate the internal links

You will sometimes even come upon pre-historic links that might not be needed anymore. Or you may recognise mistakes in your linktexts that are not visible in the browser, due to certain formatting.

On this overview page you can also find the internal inbound links. Here, you can see which other documents on your website refer to the URL you are currently looking at. This evaluation is restricted to the pages within the Optimizer project.

Quickly identify internal inbound links to a URL

External Links

“External links” are all about those that lead away from your website, to other websites, and also those which are inbound to your page from other websites. The first part, it is about the external outbound links. In the table, you will see all the references to other websites. In many cases, those will be the social media buttons (Twitter, Facebook, Google Plus).

Evaluate the external links for a URL

This tutorial also has outgoing links within the navigation at the top and the footer at the bottom to subdomains like our status page, which lets you check the availability of our systems.

External inbound links are those that lead to your project from other domains, subdomains etc. These can also be links from your various other country-websites. An example would be the link from sistrix.de that refers to the tutorials on the sistrix.com page as well.

Identify external links pointing to this URL

HTML Code

The final part of the URL-Check, the “HTML” tab, will show you the entire HTML sourcecode that the crawler received for this URL. Here, you can verify any part that was still uncertain on the overview tab (Robots, Title-Tags, etc.) by looking directly at the HTML sourcecode and making sure there are not problems.

Look at the HTML sourcecode for the URL

Conclusion

With the SISTRIX Optimizer you can run a completely evaluation of your projects. The URL-check we just showed you allows you to analyse your URLs in detail. This makes a lot of sense when, for example, only specific landing pages or other parts of your website have been edited.