Create your own Visibility Index

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Every SISTRIX Toolbox user can create their own Visibility Index with the SISTRIX Optimizer. By specifying your own search terms, rankings can be monitored either daily or weekly. The same search terms are also evaluated for your competitors. This makes regular comparisons much easier.

In this tutorial I will show you a useful application of your own Visibility Index.

Monitoring the Visibility Index

Table: Introduction of the SISTRIX Visibility Index by country
CountryEvaluate searchresults onVisibility Index monitored since
Germanygoogle.de25.02.2008
United Kingdomgoogle.co.uk26.07.2010
Francegoogle.fr26.07.2010
Italygoogle.it26.07.2010
Spaingoogle.es26.07.2010
USAgoogle.com31.01.2011
Austriagoogle.at21.11.2011
Switzerlandgoogle.ch21.11.2011
Netherlandsgoogle.nl18.05.2015
Polandgoogle.pl15.06.2015
Swedengoogle.se05.10.2015
Brazilgoogle.com.br21.12.2015
Turkeygoogle.com.tr14.03.2016

What you will need for this tutorial

  • SISTRIX Optimizer Module
  • SISTRIX SEO Module
  • Keyword set

Why create your own Visibility Index?

Using your own Index, you will be able to monitor any keywords you desire. All changes in your keyword set have an immediate effect on the calculation of your own Visibility Index and are presented to you in the charts as up- or downward trends. If you also added competitors to your project, you will get regular comparisons which enables you to see how the competitions Visibility Index is doing – all that on the basis of identical keywords. This allows you to conduct timely evaluations and take emergency measures if needed. This tool gives you a measurable advantage against every competitor not using it.

Set up project in SISTRIX Optimizer

Before you can analyze data, you will need to set up your own project in the Optimizer module. If you already have a keyword set, you are able to add it directly during the project setup. You can also make changes at any time.

How it works

Sign into the Toolbox and select the “Optimizer” module on the first page. There, you will find the green “Create New Project” button. Click on it and you are taken to the setup screen. As you fill in each field, the input screen will gradually expand. This is what it will look like once complete.

optimizer_create-project

Next click “Create“. The SISTRIX Crawler will now visit your project and check the On-Page factors. These will be displayed in the “Onpage” Menu of the Optimizer.

In this tutorial I would like to show you everything there is to know about analyzing your own ranking data.

Setup your own keyword set for the Visibility Index

When you are in your Optimizer project, select “Settings” on the top right. Click “Keywords” and then the “Add keywords” button on the bottom of the page.

optimizer_add-keywords

This will trigger a warning.

optimizer_keyword-warning

You will need to confirm this message. Before entering in keywords, make sure you have as complete a list as possible, as any change you make later on will influence your own Visibility Index and distort the results. You should only add the finishing touches later, but be aware of the potential impact on your analyses.

Of course, these keywords do not affect the public Visibility Index found in the SEO module of the SISTRIX Toolbox. All rankings are monitored just for you and are only visible in your Optimizer. You can add any keywords you desire. They do not have to be part of our keyword set for the SISTRIX Toolbox.

After you click on “Yes”, you will see the keyword input field.

optimizer_add-keywords-daily

You can set up the monitoring on many types of device (PC, phone, tablet) and even track the keywords locally by adding a country and city. There is a total of over 360  language/country combinations available at the moment. In this tutorial, I want to evaluate keywords for Germany, concentrating on PC users.

At this point, you are already able to add tags to the keywords. This is only useful if you only typed in keywords that should be part of that tag. I will show you in a little while how to assign tags to keywords.

Click on “Apply” to apply the keywords in the Optimizer. Next, you will see a confirmation page in which we will show you the number of keywords that can be added. If there’s a problem, it will also show up on this page. For example when you do not have enough keyword-credits to add all the keywords.

optimizer_really-add-keywords

On the following page you can adjust the keyword settings, add and edit tags, delete keywords and add new ones. Now I would like to show you how to easily and effectively assign new tags.

optimizer_keyword-list

Categorize keywords with tags

We will now assign various tags to the keywords and thus create a well-sorted keyword set. Later, we will analyze Visibility Index values for each tag and compare them with competitors.

In order to not need to edit each keyword separately, it is useful to set up filters to view all keywords you want to tag. Just type in one keyword or set up additiona keyword-filters.

optimizer_keyword-filter

Once filtered, I can now select all the keywords I want to tag

optimizer_add-tags

and give the tag a name.

optimizer_add-tag

I can also repeat the process for multiple keywords and created specific categories (e.g. geographical regions), as well as country specific tags such as Europe and Japan. As such, my tag selection is somewhat colorful.

optimizer_added-tags

This sets the foundation for solid evaluations and your own Visibility Index score. Now, depending on the number of keywords, you will have to wait for a couple of hours until the Toolbox has collected all of the ranking data. To be able to view a first Visibility Index in the chart, let a day pass by at the very least.

While waiting you could take a look at the crawl results and improve the On-Page optimization of your website.

Working with your own Visibility Index

Having set the keyword monitoring to a daily frequency, I will get a new datapoint added to the Visibility Index every day. After a few days, you will recognize a trend for the daily movements of your search terms. For this tutorial I will use an example Visibility Index trend for a keyword set of 146 keywords.

tägliche Sichtbarkeit als Chart

visibilityindex-public

The Visibility Index score only changes minimally between the first and last day. While the change in this case is barely noticeable in both the project and public Visibility Index score, it will become especially helpful if you are trying to figure out bigger up- or downward trends.

If you assigned tags to your keywords, you can asily evaluate ranking changes within those tags. You can also select tags from the Keywords Overview page in the Optimizer, where you will also be shown the total amount of positive and negative ranking changes, for this tag.

Looking at the tags will help you see the changes clearly. The following screenshot tracks the same time period as the two charts above, but does not refer to my entire keyword set (146 keywords) or to the public value.

In fact, the trend shows the development for the keywords within a specific tag.

Sichtbarkeit auf Ebene eines Tags

Now I can calculate the Visibility Index score for specific areas of my online shop, for example, based on the tags. I can see which parts of my shop have gained or lost rankings, all thanks to setting up a Visibility Index score for the keywords and tagging them.

Today, it is essential to get reliable data, fast. There is no margin for errors that might cause websites to lose rankings abruptly. Often, any loss of rankings is usually down to competitors having improved their own rankings in Google. You should be able to recognize ranking changes quickly – at every level of your website. The SISTRIX Toolbox enables you to obtain decisive and reliable information at the right time.

And now I would like to present yet another advantage of having your own keyword data.

Activate your own keywords in the SEO module

You can also activate the keywords from the Optimizer in the SEO module for your domains. The data is only shown for your account in the SEO module. This has no impact on the public Visibility Index score.

How it works

If you have set up a individual keyword monitoring in the Optimizer, you can open the SEO module in the Toolbox, type in the domain you would like to evaluate and switch to “SEO > Keywords”. On the bottom of the page you will find the “Keyword-Database” link. Please click on it.

footer_keyword-database

Next, a pop-up will appear in which you can select the database – you can always undo this step afterwards. Activate “+ Own Keywords“. From now on, these keywords will show up on the keyword list found in the SEO module and be filtered.

keyword-database_own-keywords

As explained earlier, these keywords have no influence on Visibility Index score in the SEO module. These keywords are also invisible to other accounts; everything will be based on your own Toolbox account.

Now, onto how keywords are represented in the SISTRIX Toolbox for your account.

seo-keywords_own-keywords

Look at the screenshot. In the first row you see the total of your own keywords (in the table header); here we have 14 keywords, of which 4 come from the Optimizer. The reason for the difference is that some of your keywords are also available in the normal databank of the Toolbox. They are not counted so that they do not show up twite. The bottom line is that you have all of your own terms in the evaluation.

Conclusion

Take your time when compiling your own keyword set. Add the keywords in the Optimizer and sort them based on the structure of your website by tags. The increased effort and diligence necessary in the beginning should result in persistently well executed ranking analyses later on and will allow you to recognize problem areas quickly. Check the performance of the categories in your online shop regularly or use the tags to categorize landing pages, locally oriented subpages (for example several store branches), products, manufacturers etc.

As always, all data can be inserted in reports, to arrive in your mailbox on a daily, weekly or monthly basis, as an overview.