Examples for the Usage of Lists

The ability to create lists is a very flexible function in the Toolbox that has a wide variety of different uses. Lists are best suited as notes. In this small tutorial we want to give you a few ideas on how you can work well with lists.

Ideas for Lists

Competitor Keywords

Using the Toolbox, you can regularly analyse your own pages and those of your competitors. While looking at your competitors, you may see keywords that surprise, astonish or confuse you every now and then. Or maybe you see keywords where you may consider how well they would fit for your own page.

Wouldn’t it be nice to be able to save these terms right away – ideally directly in the SISTRIX Toolbox where you are already working on a regular basis? That is exactly what lists are for.

Example: Saving keywords in Lists

Let us assume you operate in the construction sector and want to look for ideas in competitors’ rankings. The easiest way could be – if you do not know the domain by heart – to research them in the Toolbox. For this, you simply type in the desired keyword in the Toolbox search bar.

Keyword search for construction

Afterwards, you will find a listing of the top 100 results for the search term “construction” on, in this case, Google.co.uk. You can also apply this procedure in other markets such as Austria, France Spain and so on. Choose a competitor and go into the analysis via the SISTRIX Toolbox. As part of a workflow, you can simply click the last icon on the row.

SERPs for the keyword construction

You are now in the normal overview of the selected domain. To find rankings that you might want to save in a list, simply switch to “keywords”.

You are now shown the overview of all existing rankings of the domain. Obviously, you can already add search phrases to your list, but as a small tip, I would recommend using the filters, at this point.

Refining Results

Now add a “Wordcount” filter for your research; the filter options are directly above the results. As soon as you select “wordcount” as your filter, click on the adjacent “Select” button and choose “4+”, before clicking on the green “Apply” button. The results will be quickly updated.

Keyword filter: 4+ words

The results will now only show rankings with at least 4 words. That means purebred longtail-results. Why are these results so fascinating? Because the better a search request is formulated, the more precisely a visitor will be led to a result. Analysing these rankings, which also bring traffic, from your competitor may take a little while but is well worth it.

Creating Lists

Let us get to the core of this tutorial. For the above example, we have now created a list in which we will save the interesting rankings of our competitors.

To do so, we need to go through the list manually. Each ranking that stands out positively, meaning it looks interesting, will be put in a list. Hover the cursor over a row in the table, for example the first column of keywords, and a new icon comes up. Click it.

Adding a keyword to a new list
Create a new list: choose a name

A small window opens; click on “create new list”. In this case you have not yet created a list and should do this now. In the next step, you are asked to name the list. Choose a memorable name, as this will make your work easier, when you work with the lists at a later time. You can also change the name whenever necessary.

Now please re-load the browser page. Under normal circumstances, the filter settings will remain the same.

The new lists become available to you when you add new keywords. The first keyword has already been saved during the creation of the list.

Add keyword to an existing list

When you are done with the selection of keywords, you may call up the list at any time. In the horizontal navigation, at the top near the logo is the menu item “lists”. From there, you can go either directly to a specific list, or to an overview of all your lists.

Show all lists

Viewing Lists

You can now find all of your saved keywords in the list. The lists are not restricted to one domain and you are free to save the keywords of many different domains in one list. Here, you should decide yourself how you want to organise contents and lists.

List: keywords

Behind the title, you will find a small gear-wheel. Click on it to re-name the list if necessary. At the lower end of the list, there is a selection field. This is where you can remove individual keywords or delete the entire list.

Within the list, there are additional functions available to you. You can retrieve information on trends, CPC, competition and search volume of individual entries. Basically, everything important to realise your ideas.

Saving URLs in Lists

Conveniently, aside from keywords you can also organise URLs in lists. If you find a URL to an important landing page at a competitors, just save it.

If you already have a list for a specific competitor, and have added keywords there, you may still save the URL in it. During your research, simply open the known icon in the tables in the rows of URLs and select the desired list.

Add a URL to an existing list

In your list, the saved URLs and paths are deposited in a new table below the keyword:

List: URLs

Where Lists are Useful

  • During a competitor’s keyword-research
  • To save interesting URLs
  • During research of which keyword should be optimized on your own projects
  • As documentation for search phrases affected by a penalty
  • Saving keywords to which top-domains are free (?)

Whether you use lists for inspiration and ideas or as a direct to-do list, in this SISTRIX tutorial you learnt the function of “lists” and can now use them.


Lists are very flexible tools. You can use them in every module for keywords, paths, and URLs. How you use these lists is up to you. A meaningful name for each list makes the organisation a lot easier, in the long-run. You can save up to 100 elements in each list.