Keyword and Domain List Features: How-To, Ideas and Examples

Lists help you to group, manage and analyse sets of domains or keywords. This can be important for project work such as keyword cluster analysis, regular CSV exports, or as a place to note a domain or keywords for later use. In this tutorial we’ll show you the features and give you some ideas that will help you save time and improve workflow.

Where do you find lists in SISTRIX?


All lists are available through the URL and across the toolbox in the dropdown list shown above 1. To create a list, use one of the options shown later in the tutorial.

List types

There are two types of lists that are available in the Toolbox. Each has its own features.

Keyword lists allow you to sort, filter, analyse and export lists of keywords. These keyword lists may also be used in the Content Assistant found in the Optimizer.

Domain, path, host and URL lists will allow you to sort, filter and export. This can be useful for downloading weekly CSV exports that can be imported into a spreadsheet for later analysis. Data for these lists is updated weekly.

Lists created by any account profile are always available to all other profiles in an account. This will help with collaboration on regular tasks and projects.

The number of lists available depends on the SISTRIX package that you have.

List ideas for typical SEO work

Before we show you detailed examples of how to create, manage and use lists, consider these ideas for using lists. They may help you save time in your daily SEO work.

  • Generate a list of winning domains for a keyword list.
  • Analyse SERPs features that appear in a keyword cluster. This can be useful for learning about the ‘intent’ of a keyword set.  
  • View the spread of intent for a keyword set. Does your ‘knowledge’ content plan include too many ‘do’ keywords?
  • Content ideas: When using the Opportunities tool, it’s possible to select keywords that a domain is not currently ranking for. Add these to a list called ‘content ideas.’
  • Top 20 URLs project: When viewing your domain keywords, filter the high-volume keywords positioned at 11-20 and select keywords that you would like to check and improve. By using Toolbox profiles, other team members will be able to view and work with these lists.
  • Use one of three traffic prediction tools, to show potential clicks for a keyword list.
Traffic prediction in SISTRIX keyword lists
  • Break out of a keyword bubble: Using a list of keywords, analyse the top-ranking domains and then view the important ranking keywords for these domains. or the relevant directories within them. You’ll discover new ideas and ranking URLs to analyse.
  • Cluster keyword lists to help plan the site architecture or articles for a content hub.
  • Record top-ranking URLs. Keep regular checks on these lists by clicking on the URLs to quickly view the VI graphs. You can add these graphics to a dashboard or weekly email report.
  • Use the browser bookmark and ‘on startup’ feature to open interesting domain lists. E.g. ‘best practice’, ‘competitor URLs to watch’.
  • Create a list of sector domains, e.g. Travel, Retail and export the CSV weekly into a spreadsheet. Graph changes.
  • Create lists of keywords across multiple different countries and view (and export) average search volumes in one list. Can also be used to see differences in seasonal trends.
  • Potential client lists. When viewing competitor domains, or the domain winners and losers list, you might find potential clients. Add these to a list that can be used by a sales team.

Creating and using keywords in lists

There are three ways to save keywords in lists. Either add keywords directly from keyword tables show across the toolbox or add keywords manually (paste or CSV upload.) You can add up to 10,000 keywords in a list.

Add to lists from keyword tables


You can add keywords and domains to lists from almost all areas of the Toolbox. All keyword tables in the Toolbox have a small checkbox on the left. Tick one or more keywords (or all of them) to add it to a list with one simple click.

Add keywords to lists manually


With the “Add keyword” button 1 from within the list feature you can add any keywords to a list. You can also enter multiple keywords by entering (or pasting a set of them) into the text field. 2. You can also upload CSV files here.

Using keyword lists

Once you have created your keyword list, you can access it through the lists menu item.


For this example we’ve created a list using Keyword Discovery that contains 4,496 related search terms in the UK.


To order the list by any column (A-Z, or Z-A) except Trend, click on the title at the top of each column. 1 (Above)


To filter the list, you can use one of two filters. Keywords and Country. Select Filter Now A and select the filter type B.


Filtered lists can be exported through the cogwheel menu 1 (hover to reveal this menu) into a CSV file (semi-colon separated.)

Analysing keywords SERPs

Keyword lists contain an additional analysis feature. Some are immediately available. Others require an additional processing step.

These features are available instantly

  • Sorting and filtering
  • Traffic forecasting
  • Search intent analysis
  • Keyword clustering
  • Start a Content Assistant Project
  • Select and move keyword sets to an Optimizer project

After updating the SERP data you can use more features.

Update SERPs to enable more list analysis features.

The following features are available after updating SERPs. Please note that for large lists of keywords, the SERP update process can take some minutes.

  • View leading domains, competition, for the keyword set
  • View the SERP features that appear in the keyword set
  • View the questions commonly seen in the SERPs for this keyword set

The screenshot below shows the leading domains and their share of the SERPs coverage for a knowledge (know intent) range of over 900 keywords relating to air fryers.

Competing domains for a large keyword set.

We use the placeholder domain (representing Google features in the SERPs such as images, video and recipe boxes)

Creating and using domains in lists

Aside from keywords you can also organise URLs in lists. For example,. if you find a URL to an important competitor domain, path or URL, you can save it to a list. 

Saving a domain to a list is a similar process to adding keywords using existing tables in the Toolbox.


For example, domains from the SERP tables can be added with a 1 simple click to the right of the keyword. New lists can also be created through this method.


If you want to add a specific domain to a list, simply type it into the search box A and use the cogwheel in the Visibility Index box to add it to a list B.

You can also paste lists of domains into a domain list when using the list feature itself.

Using domain lists

Domain lists, which can also contain hosts, directories and URLs, show summary charts above the list.


Within the list view you’ll see a set of distribution graphs at the top of the page. These show distribution of VI 1, Keywords in the Top 10 2, Keywords in the Top 100 3, and Number of URLs 4, so that you can get a feel for min, median and max values.

You can export the list as a CSV using the cogwheel menu 5, and this can be useful to keep weekly records of the VI of a large number of domains. The visibility index changes can be analysed and plotted easily in Google Sheets, for example.

As with the keyword lists, there is a filter function which allows you to shorten and analyse lists.


Lists are very flexible and are available for collecting and analysing keywords, paths, and URLs. How you use these lists is up to you but the ideas at the top of this article will give you some inspiration that could improve workflow, save time and give you more information about your SEO activities.

Steve Paine