The SISTRIX Account Settings

With the various helpful account settings, you can integrate Google Analytics or Search Console accounts into the Toolbox, for example. You can also generate API keys, change the language of the Toolbox, add new profiles for colleagues, create event pins and much more.

Here, you can see the menu:

When you move your mouse over your profile username, in the top right corner of the Toolbox header at 1, you will see the above list of options for your account.

In this tutorial, we give you a quick overview of these options, in order to help you make the Toolbox an even better fit for your needs.

Account Settings

In the account settings, you can adjust the language of the Toolbox for your own profile. This way, each profile can work in the preferred language.

The account settings listed one after the other.

Additionally, you can switch the date formats between having the day first DD.MM.YYYY (as is used in Germany for example), the American way of leading with the month, MM/DD/YYYY, or keeping with ISO 8601, which starts with the year, YYYY-MM-DD.

The time format lets you switch between a 12 hour and 24 hour setting, and the number format lets you define whether you want the decimal separator to be the comma or period.

In the field below that, you can set the currency in which amounts are to be displayed by default.

The option for the default chart range lets you choose which time frame should be displayed first by default for diagrams. Depending on the package you have booked, you can choose between 1 year, 5 years or the complete time frame. Of course, you can still change the time frame in the charts themselves.

The option Primary Change lets you set the VI comparison time frame. Here, you can choose between the comparison to the previous day or to the previous week.

In addition, you can also set which country should be displayed as the primary country, depending on which data you work with most frequently.

Further down the page, you can set up two-factor authentication or reset the account password if you are the main user of the account.

Individual images help distinguish between SISTRIX profiles in daily collaboration. Therefore, you can upload an avatar image which will then be displayed for the respective profile. You can also upload your agency logo here.

User Management

You can use your Toolbox account with up to 12 team members within your company without any extra cost, depending on the SISTRIX package booked. As the main user for your account, you can add new profiles in the user management or edit and delete current ones.

Screenshot of the user management in the SISTRIX Toolbox. There you can see the email, names and permissions of the profiles, as well as the date of the last login and the possibility to edit the profile.

You can find more information on our profiles support page.

Toolbox Modules

On this page of the Toolbox, you will find an overview of your booked SISTRIX packages. Here, you can upgrade your package and book additional download and API credits.


On the invoices page, you can edit your invoice and payment data and download a PDF copy of all invoices created for your account. Additionally, you can set up an accounting email address which will automatically receive your monthly bills.

Connect to Google

You can connect both your Google Analytics and Google Search Console data to the SISTRIX Toolbox to analyse the data collectively. To create a new connection, simply click on “Create New API-Connection” and log in with the email address that has the permission for the properties you want. The “Read & Analyse” permission is sufficient here.

Screenshot of a token created when connecting to Google. There are several entries where the Search Console data is included and one where the Analytics data is also included. Tokens can be deleted there and the authentication can be renewed.

Once you have connected your Google accounts, you will see additional evaluations in the left-hand navigation for the domains that have been added.

The connection to Google Analytics enables you to visualise Toolbox KPIs as well as Analytics together, and add them to a report.

The Search Console data is processed on a directory level, which is very useful for benchmarking tasks. This way, you can easily find out which directory has an above average CTR, for example – an evaluation that Google Search Console does not show automatically.


Here, you can find various beta features of the Toolbox. You can freely activate and try these out even before they go live.

Screenshot from the SISTRIX labs page. Two beta features are shown, with a description of what they do as well as the activate-deactivate toggles.

Learning Hub

Tutorials give you detailed information on specific features and workflows in SISTRIX. On the Learning Hub overview page, you can see at a glance which tutorials you have completed and which ones you haven’t. You can also find inspiration for new educational content related to the SISTRIX Toolbox. If you mark a tutorial as “completed” at the end of the page, it will be displayed in the Learning Hub under the completed tutorials. Of course, view it again at any time.


Shortlinks are an easy-to-use method to share what you see in the Toolbox with others, even if they do not have a Toolbox account.

Shortlinks can be created quickly and will stay active for 7 days before automatically expiring. For more information on how to create and use shortlinks, please take a look at our tutorial “Use Shortlinks to Easily Present Data“.

Event Pins

It is very helpful for SEO work to be able to record noteworthy events on your timeline. For this reason, you can add event pins to the SISTRIX history graphs.

There are two types of pins. Blue pins are set by us, any time Google makes an update of its ranking algorithms public and the respective domain seems to be affected by this update. This allows you to quickly check whether a change in visibility can possibly be attributed to Google.

The visibility history of the domain is marked by several blue pins with information about Google updates.

Additionally, you can also set individual pins, which are shown in green, to visualise important changes to the domain – for example, the go-live of a relaunch. You can find all information about the pins in the tutorial “Document Developments with Event Pins“.


The Watchlist shows you all domains, for which you have requested a regular check of the indexed pages, social signals and links. You can also add new domains to the watchlist here.


On the Downloads page, all the downloads you have created are listed in a table. You can also download them again here.

Most of the downloads in the Toolbox are ready immediately. However, some exports may be so large – for example keyword exports with 50,000 rows or link exports with 7,000,000 links – that our system has to first process the file.

If this is the case, the Toolbox will let you know when the download is ready and when it can be found on the Downloads page.


The alerts in the Toolbox allow you to get notifications if specific things happen. For example, you can set up a Visibility Index alert for your competitor, which only activates if the competitor’s visibility changes by 50% between one week and the next.

View of the different alerts that can be created in the SISTRIX Toolbox: Visibility Index, number of keywords, ranking and Marketplace.

Our handbook gives you an overview of all possible alerts. These alerts can be activated on this Alerts overview page.

You can also customise alerts or pause e-mail notifications here. Instead of e-mails, you can also be notified of changes via direct message on Slack. You can set up the connection to Slack on this page.

Toolbox API

If you repeatedly export data from the Toolbox manually to process it further in your system, taking a look at the Toolbox API might be helpful. The SISTRIX Toolbox API enables automated access to most Toolbox data. This allows you to easily integrate the Toolbox into your internal processes and tools.

All possible queries and guides for using the API together with Excel and Google Sheets, and the Data Studio can be found on our API reference. An introduction with examples can be found in our tutorial video “The SISTRIX API“.

Dark, Compact and Expert Modes

Finally, there are three different modes you can choose for your SISTRIX Toolbox:

  • Dark Mode: If you are more of a night owl or find a dark appearance more comfortable, you can set this here.
  • Compact Mode: A quick, compact overview for the tables in the Toolbox that helps you get a compact overview of the data.
  • Expert Mode: The Expert Mode allows you to gain a deep understanding of the technical page architecture of your project. On the other hand, deactivating Expert Mode allows you to reduce the complexity of the SISTRIX Toolbox to some extent, when you’re just starting out, for example. We then reduce the navigation points to the most relevant features, hide rarely used options, and explain the current evaluation in a few words.


You can log out of the SISTRIX Toolbox using the Logout button at the bottom.