Google Panda on its way to Europe

Johannes Beus
After the Google Panda Update led to major uproar in the seo community when Google put it live in the US, it was only a matter of time until other markets would follow. Yesterday Google decided to bring Panda for all English searches worldwide into action. As with our analysis of the US update, I’d like to share some numbers and data on winners and losers from Panda. Like last time, the following table is based on a dataset of one million keywords, which were checked before the update and yesterday/today after Panda went live. The SISTRIX VisibilityIndex is an index value calculated from traffic on keywords, ranking and click-through rate on specific positions. Let’s start with a list of the 30 biggest losers:

Loser
#DomainChangeSISTRIX (before)SISTRIX (after)# KWs (before)# KWs (after)
1ehow.co.uk-84%218,3735,43381.271139.687
2ezinearticles.com-78%118,4525,65267.785116.644
3twenga.co.uk-79%98,9620,96153.10672.996
4shopzilla.co.uk-77%99,9223,40156.63089.611
5hubpages.com-72%96,3526,99206.29095.460
6ciao.co.uk-81%81,0115,43125.17361.286
7suite101.com-79%70,9814,85175.63270.548
8associatedcontent.com-82%51,169,41186.02085.507
9dooyoo.co.uk-80%50,6410,3894.31040.864
10comparestoreprices.co.uk-78%37,688,1966.86239.633
11hotfrog.co.uk-87%31,674,23117.12638.357
12shopping.com-74%35,389,18109.90768.540
13bizrate.co.uk-76%33,788,1079.53338.444
14mahalo.com-77%32,547,4343.27218.451
15findarticles.com-82%24,024,3594.36246.954
16articlesbase.com-79%24,635,13127.93564.369
17tradekey.com-78%23,545,2455.49638.064
18cylex-uk.co.uk-83%20,983,5775.01929.806
19answerbag.com-78%19,354,3171.17836.270
20encyclopedia.com-77%19,434,3961.60841.401
21qype.co.uk-76%18,424,3642.85920.278
22vodpod.com-78%17,033,7951.55229.224
23brighthub.com-76%16,353,9552.10322.584
24zazzle.co.uk-72%16,804,7222.77110.803
25howtodothings.com-75%15,063,7635.80214.990
26life123.com-81%13,262,5791.42948.428
27wn.com-76%13,733,32132.401102.132
28idealo.co.uk-81%12,122,3540.46620.822
29docstoc.com-79%12,092,5671.72540.566
30faqs.org-75%11,502,8733.30221.130

Looking at the data the results aren’t totally surprising: Domains like suite101.com and associatedcontent.com were among the biggest losers in the US as they are here in the UK now. New to the game are price comparison sites: Ciao after being bought by Microsoft for use in Bing some years ago is one of the biggest players in that market here in Europe and I’m quite sure they will notice this drop in traffic quite severe. If you are interested in a full list of 100 Domains suffering from this update, please drop me a short notice.
Johannes Beus - on Wed (04/13/2011) at 16:37 PM

Comments & Trackbacks


Randolf Jorberg
1
04/13/2011 at 18:18
Impressive numbers - thank you! Is there any price comparison site in the UK that was NOT affected by Panda? Looks like this market is dead now...

Maciej
2
04/14/2011 at 01:46
There is simply no stopping the panda. As much as people hate what it did in the U.S the reality is that it did clean up search results a bit. In the past someone could write a horrible article and just because it sat in a powerful directory it ranked. I think once the dust really settles from this and time passes we will see that it was a great move for the future of Google search.

Michael Martinez
3
04/14/2011 at 02:40
Since Panda II incorporates at least some new functionality that Panda I did not include -- and since some people in the US are now reporting additional Panda-like behavior -- it would be very helpful if you did another analysis of the U.S. market.

Ted Ives
4
04/14/2011 at 03:13
Where are the winners?

Hieu
5
04/14/2011 at 05:31
My site is little but also down 50%, hic !

Now I must SEO again !

Anirban Das
6
04/14/2011 at 06:26
Good to see the data sheets like earlier..thanks for that...is there any chance we may get any sort of list or data,that how this Global panda affected specially USA panda affected websites?We are trying to figure out those data's specially..

Antoine
7
04/14/2011 at 11:22
Merci pour votre analyse, effectivement google panda va obliger à proposer du contenu de qualité.

Kevin Burke
8
04/14/2011 at 15:51
Seems odd that the changes whacked new sites this time. Wonder what the change was/

Kat
9
04/14/2011 at 17:39
Any chance for comparison with top winners? Brand Republic published yesterday comparison with slightly different data http://www.brandrepublic.com/news/1065487/googles-algorithm-change-creates-brand-winners-losers/ would be great to see your results in similar manner

javo
10
javo
04/14/2011 at 18:23
should the effects be visible in Google Trends?

Molar
11
Molar
04/14/2011 at 22:42
@ Randolf
yes there is one price comparison that has no Pada hit: kelkoo.co.uk

Burke
12
Burke
04/15/2011 at 11:35
how this pure content farm, MFA, high aleax rank sites
not effected by Panda and even ranking increased ?!!
http://informe.com
http://website.informer.com
http://whois.pho.to

Dave
13
04/16/2011 at 15:12
As Michael said it would be great to see updated figures for the states as the bulk of reports i have read on the net from webmasters who were affected by Panda 1 seem to suggest they have seen no recovery regardless of what they have tried to do.

pgstar
14
04/18/2011 at 08:02
Google still gets is horribly wrong in very obvious places. Take for example: gosong.net, it has 6.5 million entries of pure nonsensical content in Google's index. This website should have been banished everywhere ages ago.

ChrisJ
15
04/19/2011 at 10:51
It might be good update in some cases but originated content which is scraped is also in some cases showing up higher ranked which is not probably what was intended.

sms
16
04/28/2011 at 06:45
From my tests and experiments this update is only focused on those sites has low or copied content.

Legit sites won't be affected


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