100 Winners Of The Latest Google Update

On February 7th, Google seems to have rolled out one of the most far reaching updates of the last few years – with the fascinating fact that nobody really knows what exactly Google changed.

If we analyse the changes on a directory level, we can quickly see that, in many cases, only certain parts of a domain are affected:

Directory Visibility of Allrecipes.co.uk

This would indicate a granular change at the directory level. If we take a look at the last and the following example we can nicely see how some directories profited from this Google update while the others stayed the same:

Directory Visibility of Cracked.com

The best anyone can do is speculate on which factors play into this update. It seems that Google turned many dials, which resulted in changes for many different industries, sectors and domains – both positive and negative. One thing that shows up over and over again is that domains which were affected by other Google Updates in the past – for example, Panda or even Penguin, but also other Unknown Updates (May 2015, July 2017) – are also showing changes in their Visibility, this time around.

Example for Unknown Updates:

Visibility of Overclockers.co.uk

Example for Panda Updates:

Visibility of Rateyourmusic.com

Example for Penguin Updates:

Visibility of Gettingpersonal.co.uk

Transnational Changes

In the following example we can clearly see that Visibility changes also show up for different country indexes for the same domain (USA, UK, GER, ES):

Visibility of Wiktionary.org on Google USA, UK, GER, ES

We see many examples of both winners and losers being from the same industry. Additionally, it does not seem as if Google only targeted one – or a few – specific topics or industries. Worldwide, some of the domains with the most changes are online dictionaries, digital music services, travel portals, news portals, health portals, receipe sites and more, as we can see in the Top100 for the UK.

Top 100 Visibility Winners from the Unknowns Google Update

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Michael Brown   
23. February 2017, 19:37

This is really good data. This tells me they are putting more effort in optimizing directories with structured data to facilitate instant results. Could be wrong, but it looks that way.

24. February 2017, 12:40

One thing that is driving everyone crazy after the 7th Feb update is “What exactly did Google change”? Hopefully we will have some answers soon.

10. March 2017, 22:25

Actually excellent data. Thanks for sharing

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