Google Panda on its way to Europe

16. April 2011, 09:41

After the Google Panda Update led to major uproar in the seo community when Google put it live in the US, it was only a matter of time until other markets would follow. Yesterday Google decided to bring Panda for all English searches worldwide into action. As with our analysis of the US update, I’d like to share some numbers and data on winners and losers from Panda. Like last time, the following table is based on a dataset of one million keywords, which were checked before the update and yesterday/today after Panda went live. The SISTRIX Visibility Index is an index value calculated from traffic on keywords, ranking and click-through rate on specific positions. Let’s start with a list of the 30 biggest losers:

Losers

# Domain Change SISTRIX (before) SISTRIX (after) # KWs (before) # KWs (after)
1 ehow.co.uk -84% 218,37 35,43 381.271 139.687
2 ezinearticles.com -78% 118,45 25,65 267.785 116.644
3 twenga.co.uk -79% 98,96 20,96 153.106 72.996
4 shopzilla.co.uk -77% 99,92 23,40 156.630 89.611
5 hubpages.com -72% 96,35 26,99 206.290 95.460
6 ciao.co.uk -81% 81,01 15,43 125.173 61.286
7 suite101.com -79% 70,98 14,85 175.632 70.548
8 associatedcontent.com -82% 51,16 9,41 186.020 85.507
9 dooyoo.co.uk -80% 50,64 10,38 94.310 40.864
10 comparestoreprices.co.uk -78% 37,68 8,19 66.862 39.633
11 hotfrog.co.uk -87% 31,67 4,23 117.126 38.357
12 shopping.com -74% 35,38 9,18 109.907 68.540
13 bizrate.co.uk -76% 33,78 8,10 79.533 38.444
14 mahalo.com -77% 32,54 7,43 43.272 18.451
15 findarticles.com -82% 24,02 4,35 94.362 46.954
16 articlesbase.com -79% 24,63 5,13 127.935 64.369
17 tradekey.com -78% 23,54 5,24 55.496 38.064
18 cylex-uk.co.uk -83% 20,98 3,57 75.019 29.806
19 answerbag.com -78% 19,35 4,31 71.178 36.270
20 encyclopedia.com -77% 19,43 4,39 61.608 41.401
21 qype.co.uk -76% 18,42 4,36 42.859 20.278
22 vodpod.com -78% 17,03 3,79 51.552 29.224
23 brighthub.com -76% 16,35 3,95 52.103 22.584
24 zazzle.co.uk -72% 16,80 4,72 22.771 10.803
25 howtodothings.com -75% 15,06 3,76 35.802 14.990
26 life123.com -81% 13,26 2,57 91.429 48.428
27 wn.com -76% 13,73 3,32 132.401 102.132
28 idealo.co.uk -81% 12,12 2,35 40.466 20.822
29 docstoc.com -79% 12,09 2,56 71.725 40.566
30 faqs.org -75% 11,50 2,87 33.302 21.130

Looking at the data the results aren’t totally surprising: Domains like suite101.com and associatedcontent.com were among the biggest losers in the US as they are here in the UK now. New to the game are price comparison sites: Ciao after being bought by Microsoft for use in Bing some years ago is one of the biggest players in that market here in Europe and I’m quite sure they will notice this drop in traffic quite severe. If you are interested in a full list of 100 Domains suffering from this update, please drop me a short notice.

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