Many do not differentiate between results and advertisements

Johannes Beus
Johannes Beus
Johannes Beus ist Gründer und Geschäftsführer von SISTRIX.

According to an article in ADWEEK, 53% of searchengine-users do not know the difference between organic results and the advertisements. Google’s trial of modified result-pages, in which advertisements are not separated as well from the results as before, fit into the same pattern.

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