search intention

Data study on CTRs in Google search results for different intents and SERPs formats. Based on over 80 million keywords and billions of results.

The Google search results are more diverse than ever. In addition to organic results, there are many new types of results that appear. To reflect the reality of the situation in the SERPs we have completely reworked how we process the search results.

What, in reality, does the user want form a search result? Every time we type a search term, Google has to answer the question, and it needs to get it right. It’s a complex and difficult, task. Using a mix of organic matches and a number of individually integrated features, Google’s […]