A geographic top-level-domain, also called a geoTLD, should have a clear focus on a geographic-, geopolitic-, ethnic-, language-, or cultural-collective. Due to this, it would be possible to use these new, so-called geoTLDs to match a domain,or the content and the website’s users, to a regional and/or local searchmarket.
This is already the case for country-code top-level-domains, called ccTLD: Google considers local top-level-domains to be strong GEO-targeting signals, in their algorithm. By using a ccTLD (country-code top-level-domain, like .de, .ch, .at, and so on) Google is made aware that the website is focused on a specific country and made specifically for an audience within this country.
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How does Google evaluate geoTLDs?
geoTLDs may gain a certain degree of influence, if they are used by enough people for Google to collect reliable data, and Google has learned how to deal with these new domain endings.
The hreflang-Guide For International SEO
In our hreflang-Guide for international SEO you will learn everything you need to know about the proper handling of Google and multilingual websites. Avoid duplicate content and learn how to properly use the hreflang link attribute.
Video explanation by Matt Cutts on this Topic
How will Google treat new TLDs?
How will Google treat the new TLDs where any top-level-domain is possible e.g. for corporations e.g. www.portfolio.mycompanyname regarding influence on ranking and PageRank?