Google is now writing its own Knowledge Panels

Until now, content in the Knowledge Panels has always come from third parties, often as excerpts from Wikipedia, sometimes from other domains, but always with a link to these sources.

For some search terms such as “london”, Google has now started to write its own texts. Only “Google” is named as the author at the end of the short text.

These tests, which have so far been quite limited, have been seen in German, Italian and English by our team so the tests appear to cover more than just English language. Whether the texts are written by humans or created by machine is unknown.

There are also signs of changes in the featured snippets. For example, Vlad Rappoport (Twitter: @vladrpt) noticed that Google is offering several sources in a featured snippet for a reviews-oriented SERP.

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