Let me give you an example
SISTRIX finds 592,878 URLs for the BBC.co.uk on Google.co.uk, which are ranking for a total of 2,501,730 keywords. The best URL for the BBC.co.uk is www.bbc.co.uk/cbeebies/games which is ranking for 3,483 keywords (1.036 on the first page of Google’s search results).
What you can learn?
(1) Let’s take a look at Quora.com (additionally, you can click on the URL for an individual analysis). They have one URL, https://www.quora.com/How-do-I-open-a-zip-file-without-buying-winzip-or-other-software, ranking for 1,162 keyowrds (click here to see all keywords). In other words, Google is giving them at least 1.100 ranking opportunities with only one URL:
In this example, the Visibility is very low. Just 28 of these thousands of keywords show good rankings on Google. A few backlinks or more Link Juice from other internal pages might very well help to improve these 1,100 rankings. As we can see above, this URL shows no backlinks in the picture.
(2) Because we know which URLs are ranking for which keywords, you could also integrate your Google Analytics data with the Toolbox and we can then use the traffic and ranking data from Analytics to uncover the ‘un’popular Not Provided data.
(3) And more importantly: You are able to analyze the impact of Google Updates on a directory or URL basis!
A special prize
A few weeks ago, while I was giving workshops in Spain, I was surprised by a blog post from Northcutt, where they asked 8 SEO experts for the favorite professional SEO Tools. One of the SEO experts interviewed was Patrick Langridge (Head of SEO at ScreamingFrog), an intelligent, great and humble man who I am fortunate enough to know personally. For his kind words, I’m going to send Patrick a Dyson Fan in SISTRIX form. Thank you very much Patrick! 🙂
I hope you like the idea. Have fun and good luck!
Please Note: the following URLs will not be eligible to win: www.ryanair.com/gb/en/, translate.google.co.uk/ and anything on the universal-search-box.com Domain as I often use these URLs as examples in my workshops and want everyone to have a fair chance.