Health keyword: “flu”
Top 10 results on Google on 14.03.2011
Top 10 results on Google 5 years later
We chose two weeks where Google Trends showed a surge in interest for both years. The NHS (National Health Service) has pretty much taken over the Top of the Top 10, otherwise we still see news articles and a few websites from the private sector.
Shopping keyword: “washing machine”
Top 10 results on Google on 26.07.2010
Top 10 results on Google almost 6 years later
What happened when it comes to a transactional search? Here we notice that review sites seem to have fallen on hard times and were replaced by big retailers.
Sports keyword: “european championship”
Top 10 results on Google on 12.03.2012
Top 10 results on Google 4 years later
Here we looked at two dates about 4 month prior to each championship, when the users start to show interest in the championship.
What do you think? Did the results surprise you?
I hope you enjoy it!