Background
- Industry: SEO agency
- Size: large
- Market positioning: the largest SEO agency in Romania
The starting point
The protagonist of this experience is Romania’s largest digital agency, a structured organization with a very large and highly specialized team. SISTRIX was introduced about 3-4 years ago as technical support for SEO analysis.
The tool has been adopted primarily for its focus on organic visibility and Google algorithm updates . In particular, it is appreciated for its technical approach and ability to provide detailed insights, qualities that make it very useful for SEO professionals.
“It was the first tool to have a Featured Snippet report. The competitor analysis is well done.”
The challenge
The primary requirement was to forecast SEO performance for client pitches. Ramona, one of the team members, was developing a model capable of converting organic metrics into concrete figures , such as clicks and conversions. The goal was to provide quantifiable data to convince and reassure clients, who are increasingly demanding ROI.
The challenge wasn’t just finding the data, but integrating information from multiple sources into a coherent system capable of realistically estimating future traffic. According to Ramona, “Customers need quantifiable data, namely clicks and conversions.”
The solution
The breakthrough came with the integration of SISTRIX into the forecasting model. The tool was used to combine historical Google data with intuitive CTR modeling , making it easier to predict future traffic.
Ramona discovered these features organically, exploring the SISTRIX documentation and tutorials while searching for a suitable solution.
The result was an effective template, also presented at BrightonSEO , one of the most important conferences in the sector.
The implementation involved keyword list analysis , traffic estimation, and targeted use of CTR modeling, with an efficient process and satisfactory results.
“I would recommend SISTRIX not only to technical SEOs, but also to senior SEOs.”
Future goals
The agency doesn’t intend to stop there, constantly researching new features and tools to integrate into its SEO ecosystem. SISTRIX is now a stable part of their workflows and is recommended for its precision and analytical depth .
The team continues to evaluate new tools and features , with the aim of optimizing its analyses, forecasts and decision-making processes to offer customers an increasingly advanced service.
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