International SEO consultant
Dawn Anderson
Dawn Anderson is an international SEO consultant and search marketing strategist with her agency Move It Marketing. She is also a digital marketing and search marketing lecturer at Manchester Metropolitan University, having undertaken two post graduates and a Masters in Digital Marketing Strategy, she now goes on to teach to undergraduates.
She is also a Northern Digital, EU, US & UK Search Awards Judge. Dawn has been in search for over 10 years and works primarily on enterprise level sites and with startups looking to build dynamic SEO developer driven websites. She is also a contributor to industry blogs such as Search Engine Land and The SEM Post. She speaks at conferences both in the UK and abroad. Her main focus is on technical SEO but aligned with overall SEO and digital marketing strategy.
Google Ranking Factors
4. January 2019
We were asked by one of the most well known SEOs in the UK if we wanted to write about the Google ranking factors. Rather than write an article, and more in line with our general philosophy, we asked some of the best known UK SEOs to discus the ranking […]
DIY or outsourcing – SEO agencies, freelancers or in-house experts?
23. July 2018
One thing is clear: Leading companies have recently realised that classic advertising no-longer interests anyone. Those whose websites are found organically, however, are securing very valuable traffic from potential customers who don’t need to be told what they want. This is where SEO, search engine optimisation, comes into play.
17. Ranking Myths
13. February 2017
With Will, Ned, Gerry, Barry, Stephen, Dawn and Dixon. Dixon Jones – Majestic Marketing Director – Receptional Founding DirectorOk, so I’ll start, and I’ll go with “more links does not necessarily mean better rankings”. The myth is, that you get more links you’re going to get better rankings. That doesn’t […]
16. Social Signals are Not a Ranking Factor but Social Media is Important To Spread Your Content
13. February 2017
With Gerry, Stephen, Ned and Dawn. Dawn Anderson – Director Move It MarketingFor me, it is access to the linkerati, effectively. It’s just access to those multipliers. That can actually impact ranking for you. It’s much easier to build those relationships. I know it’s cheesy to say, “build a relationship”, […]
14. Accessibility: How Important Is Accessibility Nowadays?
13. February 2017
With Gerry, Barry, Ned and Dawn. Dawn Anderson – Director Move It MarketingI would say that accessibility – people tend to just assume that it’s like “can people hear it, can they see it, etc.” – but websites now are often very complicated. They have lots of things as they […]
13. AMP: Accelerated Mobile Pages
13. February 2017
With Barry, Gerry, Dawn and Will. Barry Adams – Founder Polemic DigitalYeah, Google AMP is one of those topics that SEOs like to moan about, because it is a very divisive topic at the moment. Do you implement Google AMP for your website or not? What I think: it comes […]
12. Is Security (SSL) a Ranking Factor?
13. February 2017
With Dixon, Barry, Dawn and Ned. Ned Poulter – CEO & Founder Pole Star DigitalWell I think, first off, one of the interesting things is exactly like you’ve just phrased it there, Juan, that they’ve changed Chrome really recently so it literally just says secure or not secure. So the […]
09. Site Speed: How Does Site Speed Influence User Experience?
13. February 2017
With Gerry, Barry, Dawn and Ned. Dawn Anderson – Director Move It MarketingAh well, it’s massively important, and increasingly so, particularly given the rise of the mobile web and the popularity. The year of the mobile has kind of been and gone and we’re kind of well into it now, […]
08. User experience: How Important Is User Experience for SEO?
13. February 2017
With Gerry, Dawn, Stephen and Barry. Stephen Kenwright – Director of Search Branded3I think, when we are talking about machine-learning and we are talking about it more and more. We gotta ask, what are they actually learning from. It’s not about a growing link graph, it’s not about trying to […]
07. Is It Useful to Crosslink Between Different Company Websites Within the Same Organization or Group?
13. February 2017
With Barry, Dawn, Dixon and Will. Dawn Anderson – Director Move It MarketingYeah, I mean I have seen this is really effective, if you like you can call them like super brands. So they may be a group of retail companies, they may have brands that sell different types of […]
04. Are Internal Links One of the Most Underestimated Link Strategies Out There?
13. February 2017
With Gerry, Dawn, Ned and Dixon. Gerry WhiteSEO Consultant Just Eat100% Dixon JonesMajestic Marketing Director – Receptional Founding DirectorYes Dawn AndersonDirector Move It MarketingYes. Absolutely. Yeah. Ned PoulterCEO & Founder Pole Star DigitalIt’s also one of the really overlooked things, I find. Especially, when you get to more enterprise and […]
02. Content Quality: How Important Is High Quality Content?
13. February 2017
With Will, Kirsty, Dawn and Ned. Dawn AndersonDirector Move It MarketingWell, it’s important. We know that Google helps with the Raters guide, for instance. Their 60-odd page document which, if anyone fancies spending a couple of hours and acquainting themselves with, they are definitely worth reading. But we know things, […]
01. The Three Most Important Things in 2017 for Google Are: “Mobile and Mobile and Mobile”
13. February 2017
With Ned, Stephen, Gerry and Dawn. Ned PoulterCEO & Founder Pole Star DigitalI’ve never heard that before. Dawn AndersonDirector Move It MarketingI have, I have yeah. Gerry WhiteSEO Consultant Just EatIt’s incredible that we’ve been talking about the year of mobile since 2011? Ned PoulterIt’s before that. It’s definitely before […]
03. Does Content Need External Links in Order to Rank?
10. February 2017
With Dixon, Dawn, Stephen and Kirsty. Dawn AndersonDirector Move It MarketingIt’s got to be discovered. So you need something ,somehow linking to it, somewhere along the line. If it’s brand new content, it’s probably not going to rank immediately for anything, other than if is a massively popular page. Because, […]
