Isobel 'Izzi' Smith
SEO Manager at Sixt rent a car
Izzi Smith is an SEO Manager at Sixt rent a car, where she focuses on driving the performance of the US and UK markets, but also helps develop global Sixt rent a car SEO strategies and projects. She’s originally from Burnley, UK but moved to work at the Sixt HQ in Munich in 2014.
During her time in SEO, Izzi developed a strong passion for all things Search but especially got invested in Structured Data, UX, local performance and technical SEO. Izzi started speaking at conferences in 2018 and since then she has been rated the top speaker at several major SEM events and co-runs a weekly Online Marketing edutainment podcast.