Olaf Kopp

Olaf Kopp is an internationally recognized online marketing expert with more than 15 years of experience in online marketing, Google Ads, SEO and content marketing. Olaf Kopp is Co-Founder, Chief Business Development Officer and Head of SEO at Aufgesang GmbH. He is an author, podcaster and industry expert for semantic SEO, E-A-T and content marketing strategies along the customer journey. Olaf Kopp is co-founder and moderator of the podcasts Content-Kompass and OM Cafe. He is the author of the book “Content Marketing along the Customer Journey”, co-organizer of the SEAcamp, operator of his own online marketing blog and writes for national and international industry media (e.g. Search Engine Land, Website Boosting, t3n …)

Helpful Content Update: Google’s Message has the Biggest Impact
14. September 2022
It made a strong start, then took a nosedive; the first Helpful Content Update did not fulfil the expectations of the SEO community. The following article, from two industry experts, includes observations and a conclusion that we can all learn from.