Barry Adams

Barry Adams is a seasoned SEO, active in the industry since 1998. As the founder of Polemic Digital he delivers world-class SEO and digital strategy services to clients worldwide, and in 2016 his agency won two UK Search Awards including Best Small SEO Agency.

Barry travels the world to speak at digital conferences such as Pubcon, BrightonSEO, SAScon, and Learn Inbound, and is a Co-Chief Editor at award-winning European digital marketing blog State of Digital.

Twitter: @badams
Website: https://www.polemicdigital.com/

05. Paid Links: Are Paid Links a Viable Strategy?

With Barry, Stephen, Kirsty and Will. Kirsty Hulse – SEO / Digital Type So when we say paid links, there are very different currencies. So there is giving a blogger a product or giving a blogger a voucher or literally just exchanging cash for money or content, so the moment […]

07. Is It Useful to Crosslink Between Different Company Websites Within the Same Organization or Group?

With Barry, Dawn, Dixon and Will. Dawn Anderson – Director Move It Marketing Yeah, I mean I have seen this is really effective, if you like you can call them like super brands. So they may be a group of retail companies, they may have brands that sell different types […]

08. User experience: How Important Is User Experience for SEO?

With Gerry, Dawn, Stephen and Barry. Stephen Kenwright – Director of Search Branded3 I think, when we are talking about machine-learning and we are talking about it more and more. We gotta ask, what are they actually learning from. It’s not about a growing link graph, it’s not about trying […]

09. Site Speed: How Does Site Speed Influence User Experience?

With Gerry, Barry, Dawn and Ned. Dawn Anderson – Director Move It Marketing Ah well, it’s massively important, and increasingly so, particularly given the rise of the mobile web and the popularity. The year of the mobile has kind of been and gone and we’re kind of well into it […]

10. Brand traffic: What Are Brands and How Can You Utilize This Traffic?

With Will, Stephen, Dixon and Barry. Will Critchlow – CEO & Co-Founder Distilled I think the first thing here to realize is that we’ve gone backwards in data. Because pre not-provided, you were able to tell where your brand’s search traffic was going, you knew what your keywords were, you […]

11. Personalization: Google’s Personalized Search Results

With Will, Stephen, Ned and Barry. Barry Adams – Founder Polemic Digital Every search result that you do on a search engine like Google is personalized to a certain extent. Based on your location, your search history, your click history and all the other factors – your social graph – […]

12. Is Security (SSL) a Ranking Factor?

With Dixon, Barry, Dawn and Ned. Ned Poulter – CEO & Founder Pole Star Digital Well I think, first off, one of the interesting things is exactly like you’ve just phrased it there, Juan, that they’ve changed Chrome really recently so it literally just says secure or not secure. So […]

13. AMP: Accelerated Mobile Pages

With Barry, Gerry, Dawn and Will. Barry Adams – Founder Polemic Digital Yeah, Google AMP is one of those topics that SEOs like to moan about, because it is a very divisive topic at the moment. Do you implement Google AMP for your website or not? What I think: it […]

14. Accessibility: How Important Is Accessibility Nowadays?

With Gerry, Barry, Ned and Dawn. Dawn Anderson – Director Move It Marketing I would say that accessibility – people tend to just assume that it’s like “can people hear it, can they see it, etc.” – but websites now are often very complicated. They have lots of things as […]

17. Ranking Myths

With Will, Ned, Gerry, Barry, Stephen, Dawn and Dixon. Dixon Jones – Majestic Marketing Director – Receptional Founding Director Ok, so I’ll start, and I’ll go with “more links does not necessarily mean better rankings”. The myth is, that you get more links you’re going to get better rankings. That […]