Dawn Anderson

Dawn Anderson is an international SEO consultant and search marketing strategist with her agency Move It Marketing. She is also a digital marketing and search marketing lecturer at Manchester Metropolitan University having undertaken two post graduates and a Masters in digital marketing strategy, she now goes on to teach to undergraduates.

She is also a Northern Digital, EU, US & UK Search Awards Judge. Dawn has been in search for over 10 years and works primarily on enterprise level sites and with startups looking to build dynamic SEO developer driven websites. She is also a contributor to industry blogs such as Search Engine Land and The SEM Post. She speaks at conferences both in the UK and abroad. Her main focus is on technical SEO but aligned with overall SEO and digital marketing strategy.

Twitter: @dawnieando
Website: http://www.move-it-marketing.co.uk/

01. The Three Most Important Things in 2017 for Google Are: “Mobile and Mobile and Mobile”

With Ned, Stephen, Gerry and Dawn. Ned Poulter CEO & Founder Pole Star Digital I’ve never heard that before. Dawn Anderson Director Move It Marketing I have, I have yeah. Gerry White SEO Consultant Just Eat It’s incredible that we’ve been talking about the year of mobile since 2011? Ned […]

02. Content Quality: How Important Is High Quality Content?

With Will, Kirsty, Dawn and Ned. Dawn Anderson Director Move It Marketing Well, it’s important. We know that Google helps with the Raters guide, for instance. Their 60-odd page document which, if anyone fancies spending a couple of hours and acquainting themselves with, they are definitely worth reading. But we […]

03. Does Content Need External Links in Order to Rank?

With Dixon, Dawn, Stephen and Kirsty. Dawn Anderson Director Move It Marketing It’s got to be discovered. So you need something ,somehow linking to it, somewhere along the line. If it’s brand new content, it’s probably not going to rank immediately for anything, other than if is a massively popular […]

04. Are Internal Links One of the Most Underestimated Link Strategies Out There?

With Gerry, Dawn, Ned and Dixon. Gerry White SEO Consultant Just Eat 100% Dixon Jones Majestic Marketing Director – Receptional Founding Director Yes Dawn Anderson Director Move It Marketing Yes. Absolutely. Yeah. Ned Poulter CEO & Founder Pole Star Digital It’s also one of the really overlooked things, I find. […]

07. Is It Useful to Crosslink Between Different Company Websites Within the Same Organization or Group?

With Barry, Dawn, Dixon and Will. Dawn Anderson – Director Move It Marketing Yeah, I mean I have seen this is really effective, if you like you can call them like super brands. So they may be a group of retail companies, they may have brands that sell different types […]

08. User experience: How Important Is User Experience for SEO?

With Gerry, Dawn, Stephen and Barry. Stephen Kenwright – Director of Search Branded3 I think, when we are talking about machine-learning and we are talking about it more and more. We gotta ask, what are they actually learning from. It’s not about a growing link graph, it’s not about trying […]

09. Site Speed: How Does Site Speed Influence User Experience?

With Gerry, Barry, Dawn and Ned. Dawn Anderson – Director Move It Marketing Ah well, it’s massively important, and increasingly so, particularly given the rise of the mobile web and the popularity. The year of the mobile has kind of been and gone and we’re kind of well into it […]

12. Is Security (SSL) a Ranking Factor?

With Dixon, Barry, Dawn and Ned. Ned Poulter – CEO & Founder Pole Star Digital Well I think, first off, one of the interesting things is exactly like you’ve just phrased it there, Juan, that they’ve changed Chrome really recently so it literally just says secure or not secure. So […]

13. AMP: Accelerated Mobile Pages

With Barry, Gerry, Dawn and Will. Barry Adams – Founder Polemic Digital Yeah, Google AMP is one of those topics that SEOs like to moan about, because it is a very divisive topic at the moment. Do you implement Google AMP for your website or not? What I think: it […]

14. Accessibility: How Important Is Accessibility Nowadays?

With Gerry, Barry, Ned and Dawn. Dawn Anderson – Director Move It Marketing I would say that accessibility – people tend to just assume that it’s like “can people hear it, can they see it, etc.” – but websites now are often very complicated. They have lots of things as […]

16. Social Signals are Not a Ranking Factor but Social Media is Important To Spread Your Content

With Gerry, Stephen, Ned and Dawn. Dawn Anderson – Director Move It Marketing For me, it is access to the linkerati, effectively. It’s just access to those multipliers. That can actually impact ranking for you. It’s much easier to build those relationships. I know it’s cheesy to say, “build a […]

17. Ranking Myths

With Will, Ned, Gerry, Barry, Stephen, Dawn and Dixon. Dixon Jones – Majestic Marketing Director – Receptional Founding Director Ok, so I’ll start, and I’ll go with “more links does not necessarily mean better rankings”. The myth is, that you get more links you’re going to get better rankings. That […]