Will Critchlow

Will Critchlow is CEO of Distilled – a company he founded in 2005 with Duncan Morris. Distilled provides online marketing services from offices in London, New York and Seattle, hosts the SearchLove conference series in the US and UK, produces the popular online training platform DistilledU, and runs the SEO split-testing platform DistilledODN.

Twitter: @willcritchlow
Website: https://www.distilled.net/

02. Content Quality: How Important Is High Quality Content?

With Will, Kirsty, Dawn and Ned. Dawn Anderson Director Move It Marketing Well, it’s important. We know that Google helps with the Raters guide, for instance. Their 60-odd page document which, if anyone fancies spending a couple of hours and acquainting themselves with, they are definitely worth reading. But we […]

05. Paid Links: Are Paid Links a Viable Strategy?

With Barry, Stephen, Kirsty and Will. Kirsty Hulse – SEO / Digital Type So when we say paid links, there are very different currencies. So there is giving a blogger a product or giving a blogger a voucher or literally just exchanging cash for money or content, so the moment […]

06. Link Strategies: Which Link Strategies Are Recommended?

With Dixon, Stephen, Kirsty and Will. Will Critchlow – CEO & Co-Founder Distilled It’s our priority, when we are developing a strategy to improve the authority of a particular domain, or to generate links to a particular piece of content, is increasingly moving towards making sure that we don’t only […]

07. Is It Useful to Crosslink Between Different Company Websites Within the Same Organization or Group?

With Barry, Dawn, Dixon and Will. Dawn Anderson – Director Move It Marketing Yeah, I mean I have seen this is really effective, if you like you can call them like super brands. So they may be a group of retail companies, they may have brands that sell different types […]

10. Brand traffic: What Are Brands and How Can You Utilize This Traffic?

With Will, Stephen, Dixon and Barry. Will Critchlow – CEO & Co-Founder Distilled I think the first thing here to realize is that we’ve gone backwards in data. Because pre not-provided, you were able to tell where your brand’s search traffic was going, you knew what your keywords were, you […]

11. Personalization: Google’s Personalized Search Results

With Will, Stephen, Ned and Barry. Barry Adams – Founder Polemic Digital Every search result that you do on a search engine like Google is personalized to a certain extent. Based on your location, your search history, your click history and all the other factors – your social graph – […]

13. AMP: Accelerated Mobile Pages

With Barry, Gerry, Dawn and Will. Barry Adams – Founder Polemic Digital Yeah, Google AMP is one of those topics that SEOs like to moan about, because it is a very divisive topic at the moment. Do you implement Google AMP for your website or not? What I think: it […]

15. Voice Search: How Will Voice Search Change the Way We Search?

With Ned, Stephen, Will and Dixon. Stephen Kenwright – Director of Search Branded3 So, I think the common misconception about Voice Search is that it’s another way of searching Google and it just isn’t. So, if you use, Alexa on Echo you’re searching Bing, if you use Siri you’re searching […]

17. Ranking Myths

With Will, Ned, Gerry, Barry, Stephen, Dawn and Dixon. Dixon Jones – Majestic Marketing Director – Receptional Founding Director Ok, so I’ll start, and I’ll go with “more links does not necessarily mean better rankings”. The myth is, that you get more links you’re going to get better rankings. That […]