Analysing Display Ads Campaigns with the Toolbox

Banner-Advertisement (Display Ads) is one of the most popular means of online marketing next to text advertisements (Google Ads etc.). Now, you can use the SISTRIX Toolbox to analyse the campaigns of your competitors and examine which websites they use them on, where they link to, and what formats they use.

More than 1,000,000 banners have already been integrated since the start of this new function, when it was introduced on the 23rd October 2014. Since then, the crawler is continuously running for 24 hours a day to find new integrations and constantly increasing the database for this new feature.

What You Need To Do

Simply enter a domain into the toolbox as usual. After that, you can – if any advertising materials were found – see the entry “Banner-Ads” in the Ads-Module Menu. A large amount of data is already available for many big and small websites. In this tutorial, I will use the domain “”.

The Core Data

After entering the domain into the search window of the Toolbox, continue by clicking on the entry “Banner-Ads” in the Ads-Module Menu. In the first step, you will see an overview that should be familiar from different parts of this software.

Banner Ads Overview

The four typical boxes in the upper part will show you information on:

  • The number of the different banners
  • The number of the different websites
  • The top 4 banner formats
  • The top 4 link targets

So far, our crawler has found 5 new different banners on 2 Domains. The four most popular banner formats also align with the results of different tests.

  • 300 x 250 px
  • 250 x 250 px
  • 200 x 200 px
  • 728 x 90 px

By the way – the leading format of banners on mobile versions of websites is 320 x 50 pixels. On many websites that work in Affiliate Marketing, the 468 x 60 pixels format is still one of the most popular formats. The reason for that though, is often found in the very limited choice of formats from which partners may choose.

In the fourth box of the overview, you will find the most popular target domains. For analysing your competitors, it is useful to know which advertisement link to each page.

As you can track up to five domains at a time to your weekly monitoring, this new feature in the toolbox also allows you to obtain a useful report of advertising materials (formats, contents, target domains, sources).

Tracking Advertising Materials

The menu entry “Banner Ads” gives a first look at any found means of advertising.

Most recently found Banner Ads

One of the advantages of this overview: Once the season changes, you can quickly take a look at how the new banners of your competitors look like and what advertising materials are used most often. Of course, you can also see the most popular link targets here too.

Current Integration of Advertising Materials

The overview shows the most recently found integrations – which means all the websites on which our crawler last found advertising materials that point to the target domain “”. Additionally, you will always get to know the source, formats and targets. You will also see the time we found the integration.

If you want to see more integrations and filter the data, simply click on “Show all banners” at the end of the table; there you will find a table with all integrations. Here we truly show all integrations. In the case of Amazon, it would be the same 10,000 records. Without a filter, this would be a lot of work.

Click on the green button “Filter now” to use the filters and receive better results on your data.