Visibility Index and Keyword Gap: How Nucleus Supported an Automotive Client's SEO Strategy

Background

• Industry: SEO agency
• Dimensions: <100
• Market positioning: Nucleus is an SEO consulting agency founded in Milan in 2018 that collaborates with large companies and multinationals. 

The challenge

Since 2022, Nucleus has been working with a major automotive brand that wants to improve its SEO strategy.

In June 2023, the company had in fact decided internally to make a platform change, deleting a series of well-positioned contents on Google.

This maneuver caused a significant loss of visibility for the entire site.

Nucleus’ goal was to recover lost traffic and, if possible, further increase the company’s visibility.

The solution

Analyzing direct competitors and the “Keyword Gap” (i.e., the content competitors were positioning for, but the client wasn’t fully exploiting) revealed many opportunities. For example, despite being a major brand in the segment, the site didn’t cover a key keyword like “SUV.” 

Nucleus then conducted an in-depth analysis of competitors, search intent, and the keyword environment on this topic, guiding the client’s internal team in creating optimized content.

During this process, we also discovered that the brand was not fully exploiting the potential of another interesting topic, namely classic car models : in fact, almost exclusively comparison websites were ranking for these queries on Google.

The result

After a careful process of collaboration and optimization, the first results finally arrived: the client managed to position itself on the first page of Google for the keyword “SUV” (3,700 monthly searches) and for other keywords in the same semantic area thanks to the new optimized content.

In addition to covering a range of topics related to SUVs and classic car models, technical and content-related improvements were identified that allowed the brand to expand its online presence and target an ever-increasing number of keywords of interest to the client’s business.

“We used SISTRIX to monitor the client’s organic visibility: we based the documentation sent to the client and the analyses for the objectives on this metric. Furthermore, SISTRIX was essential for identifying and analyzing not only competitors and their weaknesses, but also the keywords for which our client was not yet ranking, allowing us to define and implement a more targeted and effective strategy.”