Use customer feedback strategically.

Since launching our Marketplace tool in 2016, we have been collecting data on various success factors on Amazon.

The most important metric is the Visibility Index, calculated from the visibility of vendors and sellers through our regular keyword queries. While carrying out keyword searches, we also collect a great deal of information about each product, including:

• Product name
• Category
• Brand
• Price
• Also bought
• Bought after viewing
• ASIN
• Reviews
• Ratings

By combining this data in our Marketplace tool, you can position your products more successfully – for example by finding and using related keywords.

How often is the data updated?

Ranking and keyword data is updated continuously: frequently searched keywords daily, less searched ones weekly – but all data at least once a month.

Where does the data come from?

We combine various keyword sources, including real user data, into a single database – ensuring our results match reality as closely as possible.

A good ranking in Amazon search is crucial for sales success. To help you with this, we evaluate product results against many criteria and display them in the “Optimisation” section. Using this data you can focus on improving your product rankings.

• Short product description: The product description is shorter than 1,000 characters. It is generally recommended to have a description of more than 1,000 characters.
• Poor reviews: This product has an average rating below 4.0 stars. It is therefore measurably worse than other products on Amazon.
• Unformatted product description: The product description has very little formatting. Long text blocks without formatting are difficult for potential customers to read.
• Unverified reviews: In 2015, only 10% of all reviews were unverified. For this product, the rate of unverified reviews is over 50%.
• Too few images: This product has fewer than 6 of the maximum 8 permitted images. Product images improve rankings and increase the conversion rate.
• No high-resolution image: High-resolution product images required for the zoom function on the product detail pages are not available for this product.
• Title in lower case: The Amazon Style Guide recommends correct use of capitalisation. The title of this product is written entirely in lower case.
• Incomplete bullet points: Five positions are available and the description of this product does not use all of them. It is recommended to use all 5 positions to achieve better rankings.
• Too few reviews: This product has fewer than 10 customer reviews. It is generally recommended that a product has at least 10 authentic reviews.

With our Marketplace tool you can search and filter various properties of a product, brand or seller. We have also built in a notification system for reviews.

The alert function can be set up for your own products as well as for those of other sellers.

In the left-hand menu under “Customer Reviews” you will find the alert activation function at the bottom:

By activating the alert and selecting between 5-star reviews or below, you will automatically be notified of new negative reviews for the product.

Amazon has a vast number of sellers – in 2018 around 150,000 merchants were registered on the marketplace. It is therefore all the more important for users of the SISTRIX Marketplace tool to know how to find and analyse their closest competitors.

Start your competitive analysis by selecting “Seller” in the blue navigation and entering any (your own) seller name.

You can then select “Competitors” in the left-hand menu. The strongest competitors will be shown, sorted by similarity of products offered on Amazon.