Emojis in the Google SERPs

· 25. April 2017 · 2 Comments
Johannes Beus
Johannes Beus
Johannes Beus ist Gründer und Geschäftsführer von SISTRIX.
User signals are one thing that you cannot imagine to be missing from a modern search engine optimization: show Google that your result is better than the others. In order to even get a chance at doing so, users need to click on your results. And this is where snippet optimization comes into play: your own result on the Google result pages needs to pop and grab the users' attention. A few weeks ago, Google gave the green light for using emojis and other special characters within the snippets. You can now use ❤, ✈, ☎ as well as many other characters aside from (just) normal letters, in both the title as well as the meta-description. And, as you can imagine, such a result will certainly call attention to itself (at least for the time being). In order to evaluate which emojis are shown by Google, we looked at about 250 million search results - both desktop and mobile data - and checked out both the title as well as the snippet text.

First, let’s take a look at how often emojis actually show up within the SERPs (Search Engine Result Pages):

The desktop data shows a clear dichotomy: within the title itself, Google will show emojis and similar special characters only very rarely. We could only see results within the title for 0.012 percent of the SERPs we looked at. When it comes to the snippet text, we have a largely different picture: currently we are seeing a result with at least one emoji for 3.187 percent of the SERPs we evaluated.

Next, we will take a look at the mobile data:

While there is still a vanishingly small amount of emojis within the title, it is surprising that the snippet text also shows results much less frequently: only 2.48 percent of the mobile results, compared to the 3.18 percent for desktop. It seems that Google still treats attention on a smartphone screen differently compared to the large desktop monitors.

Our next evaluation looks at the number of different emojis we found:

It’s not really surprising to see how much more diversity there is for the emojis within the snippet text for both desktop and mobile.

In closing, we looked at which emojis we found the most within the SERPs (both within the description and title):

The big surprise: the check mark (✓) actually makes up nearly three quarters of all emojis found. A long way later, it is followed by arrows, hearts and telephone symbols. Something you should keep in mind when using emojis, is that every browser and operating system shows them differently: anything is possible, from a very unobtrusive black “letter” to an animated and multi-colored work of art.

In case you want to quickly copy&paste any of the emojis we found, check out the Google-doc we set up for you:

List with all the desktop emojis we found (836)

Related posts

Fred Update – What Do All Losers Have In Common?

Considering the facts that there are more than 600 Algorithm Updates by Google, every year, and that Google will not announce all the updates to their Ranking Algorithm, we are very glad to have Barry Schwartz who is collecting, writing and distributing current information about Google for over 13 years. […]

Juan Gonzalez
25. April 2017
100 Winners Of The Latest Google Update

On February 7th, Google seems to have rolled out one of the most far reaching updates of the last few years – with the fascinating fact that nobody really knows what exactly Google changed. If we analyse the changes on a directory level, we can quickly see that, in many […]

Juan Gonzalez
25. April 2017
IndexWatch: Losers 2016 in Google.co.uk

With our Google Ranking Factors 2017 videos under out belt, it is now time for our yearly IndexWatch for the United Kingdom. For our IndexWatch 2016, we had a look at all Visibility increases from January 4th, 2016, until January 2nd, 2017. We considered all domains with at least 5 […]

Juan Gonzalez
25. April 2017


SEO Wagga   
28. April 2017, 10:25

Thanks for the list Johannes. Though, I’m not too sure that we’ll see a large increase in emoji usage in snippets and titles, I thing that it’s good to have them as an option; especially the service ones, like telephone, airplane and the Sun.

17. May 2017, 11:32

Thanks for the post, another SEO factor more to consider

Comments will be closed 30 days after the post was published.