The use of artificial intelligence has made great strides in recent years. Advanced models like GPT-3 can now produce content that is difficult to distinguish from that written by humans.
However, in the last Google Search Central Hangout, John Mueller from Google commented on the use of such tools from the perspective of Google and the Webmaster Guidelines.
The use of AI-based copywriting software violates Google’s policy that content may not be created automatically. However, he also admitted the fact that Google currently does not always have the ability to identify such content as automatically created.
What does that mean: as in the past, automatically generated content should not be put online without being updated. Artificial intelligence can support the content creation process, but cannot fully automate it.