How widespread are AMP results in the UK?
Getting a nicely visible AMP symbol, we predominately see large news sites who deliver their content in the AMP format. For our blogpost, we took a closer look at how prevalent AMP pages are within the mobile SERPs and which domains already have a large amount of AMP results to their name. We start out with the percentage of how many of the keywords we track show at least one AMP result within the mobile search results:
When we look at the top-100 mobile results for a keyword, we already find at lest one AMP result for a whopping 82% of them. If we only consider the first search result page (top-10), we still see at least one AMP URL for more than a quarter of all keywords. Next up we have the percentage of AMP results within all mobile results:
If we look at it this way, we notice that only 4,5% of all results are shown as using the AMP format. Within the top-10, this number goes down even further to 3.7% of all URLs within the mobile top-10 on Google.co.uk being delivered as an AMP page. Lastly, in order to get a feeling for the players who are already using AMP for their pages, here we have the 50 hostnames with the largest amount of AMP pages found within the Google.co.uk mobile SERPs:
|Hostname||# AMP urls|