2018 was a turbulent year for Google SERPs. 5 significant updates put the results into a roller-coaster of changes that, in some cases, might be catastrophic for some businesses. In this article we look at the Top 100 losers and analyse some significant domains and sectors. We start with the Top 3.
1 – Verywell. 99.91% loss – Domain splits. We start with a loss, that could end up as a success story. Verywell has a history that goes all the way back to the late 90’s and a website called about.com. It was huge, a search engine in itself, and it changed hands a number of times over the years. In 2017 the about.com name was changed to Dotdash and 6 informational websites were born. Verywell was one of them. In 2018, the Verywell domain split into 4 health-related websites and it seems that the project has been a relatively good success story.
Perhaps it’s unfair to include a migration in the list of losers, but if we step back and look at the history we get an idea of how huge that about.com domain was.
The domain verywell.com remains as a landing page for the new business model and of-course, a business-critical redirect engine for over 750,000 incoming links and the 36,900 pages that are still indexed in Google – something we’ll highlight again below.
2 – Vevo.com 99.04% loss – Redirects everything to YouTube Clearly this is a business-driven change following the complete re-organisation of Vevo content on YouTube but it’s an interesting study. Vevo videos were providing a lot, if not all, the visibility for vevo.com and now that every single video has been re-directed to YouTube , Vevo has disappeared.
Given that Alphabet is a Vevo investor , there’s probably a more important business driver here than SEO. However, despite all the 301 redirects, 433,000 pages, including videos, are still indexed by Google. While they don’t rank well at all, they are an example of a case where 301 redirects don’t have the expected effect. User search activity might still be indicating to Google’s algorithm that Vevo.com should still be indexed for the searches.
We wonder how long the Vevo brand will continue to exist, how long those links will stay indexed and what this deal means for the future of YouTube.
3 – Myprotein.com 96.2% loss – Big Medic Loser Myprotein.com is the first of a handful of ‘your life ‘ websites that were almost wiped-out in the biggest SERPs shake-up we’ve seen in years. It was called ‘Medic’ and consisted of a series of Google search algorithm changes that killed some sites, helped others and gave others a short term gain or loss . A large number, although not all, were related to ‘your money, your life’ content and we’re still analysing the effects, 5 months after it happened.
Myprotein got hit badly.
We’ve learnt a lot about Medic over the last 5 months and in our most recent publication you’ll see the correlation we found on some domains between previous link-related penalties and the Medic penalties . In analysing any domain that was hit by Medic we now always take a look at the link profile.
The link profile of myprotein.com looks good on first-glance . It looks like there have been some direct-ad-sales deals and there are a large percentage of old and low-quality domain backlinks but nothing is really questionable until you look closer at the direct-sell ads. One set of 11,000 links from a huge forum are all indexed as links with a huge array of very specific alt-text. Image placements as advertising should be marked with a nofollow . These aren’t.
In addition, the list of top linking domains shows nothing with any Visibility Index which means they are not well-ranked by Google. Some of the domains in the list below are obviously low-quality . myproteindiscountcodes is a clear example.
Top 100 losers UK (mobile) 2018 # Domain Change 1 pinterest.co.uk pinterest.co.uk -89,64% 2 deezer.com deezer.com -88,34% 3 huffpost.com huffpost.com -86,37% 4 geniuskitchen.com geniuskitchen.com -84,58% 5 thebalance.com thebalance.com -78,92% 6 metro.co.uk metro.co.uk -76,87% 7 dict.cc dict.cc -76,54% 8 livestrong.com livestrong.com -76,48% 9 tesco.com tesco.com -72,76% 10 biography.com biography.com -71,27% 11 thespruce.com thespruce.com -70,24% 12 yelp.co.uk yelp.co.uk -69,32% 13 slate.com slate.com -69,24% 14 deadline.com deadline.com -68,86% 15 caranddriver.com caranddriver.com -68,18% 16 medicinenet.com medicinenet.com -67,16% 17 seriouseats.com seriouseats.com -66,61% 18 reverso.net reverso.net -64,21% 19 buzzfeed.com buzzfeed.com -63,51% 20 dailymail.co.uk dailymail.co.uk -62,38% 21 goodtoknow.co.uk goodtoknow.co.uk -62,08% 22 newscientist.com newscientist.com -62,05% 23 foodnetwork.com foodnetwork.com -61,67% 24 parkers.co.uk parkers.co.uk -61,18% 25 macworld.co.uk macworld.co.uk -60,06% 26 musixmatch.com musixmatch.com -59,44% 27 wikia.com wikia.com -58,85% 28 thesun.co.uk thesun.co.uk -58,82% 29 autozone.com autozone.com -57,90% 30 liverpoolecho.co.uk liverpoolecho.co.uk -57,60% 31 theknot.com theknot.com -57,24% 32 drugs.com drugs.com -56,94% 33 behindthename.com behindthename.com -56,61% 34 direct.gov.uk direct.gov.uk -56,42% 35 slideshare.net slideshare.net -56,19% 36 duolingo.com duolingo.com -56,18% 37 bhg.com bhg.com -55,96% 38 dictionary.com dictionary.com -55,20% 39 babycenter.com babycenter.com -55,19% 40 npmjs.com npmjs.com -54,55% 41 gq.com gq.com -54,47% 42 shmoop.com shmoop.com -53,36% 43 honestjohn.co.uk honestjohn.co.uk -52,31% 44 filehippo.com filehippo.com -51,75% 45 complex.com complex.com -51,58% 46 epa.gov epa.gov -51,48% 47 engadget.com engadget.com -51,24% 48 twinkl.co.uk twinkl.co.uk -51,23% 49 mtv.co.uk mtv.co.uk -50,68% 50 blabbermouth.net blabbermouth.net -50,51% 51 bleacherreport.com bleacherreport.com -50,23% 52 nameberry.com nameberry.com -49,55% 53 archive.org archive.org -49,48% 54 preloved.co.uk preloved.co.uk -49,46% 55 edmunds.com edmunds.com -49,21% 56 roblox.com roblox.com -48,94% 57 ford.com ford.com -48,61% 58 barnesandnoble.com barnesandnoble.com -48,60% 59 target.com target.com -48,58% 60 cnet.com cnet.com -47,88% 61 ebay.com ebay.com -47,75% 62 wordreference.com wordreference.com -47,39% 63 bmstores.co.uk bmstores.co.uk -47,21% 64 furniturevillage.co.uk furniturevillage.co.uk -46,70% 65 godaddy.com godaddy.com -46,48% 66 mirror.co.uk mirror.co.uk -46,39% 67 just-eat.co.uk just-eat.co.uk -46,36% 68 songtexte.com songtexte.com -46,09% 69 newsnow.co.uk newsnow.co.uk -45,90% 70 techadvisor.co.uk techadvisor.co.uk -45,86% 71 techcrunch.com techcrunch.com -45,81% 72 bedbathandbeyond.com bedbathandbeyond.com -45,72% 73 topuniversities.com topuniversities.com -45,71% 74 gizmodo.com gizmodo.com -45,61% 75 walesonline.co.uk walesonline.co.uk -44,95% 76 asos.com asos.com -44,89% 77 groupon.com groupon.com -44,83% 78 birminghammail.co.uk birminghammail.co.uk -44,74% 79 metrolyrics.com metrolyrics.com -44,67% 80 lifehacker.com lifehacker.com -44,64% 81 timeinc.net timeinc.net -44,56% 82 express.co.uk express.co.uk -44,12% 83 theatlantic.com theatlantic.com -43,83% 84 metric-conversions.org metric-conversions.org -43,65% 85 familyhandyman.com familyhandyman.com -43,60% 86 findmeagift.co.uk findmeagift.co.uk -43,44% 87 sparknotes.com sparknotes.com -43,27% 88 realsimple.com realsimple.com -43,23% 89 oup.com oup.com -42,94% 90 redbubble.com redbubble.com -42,89% 91 thechive.com thechive.com -42,64% 92 arstechnica.com arstechnica.com -42,59% 93 ifixit.com ifixit.com -42,49% 94 dickssportinggoods.com dickssportinggoods.com -42,36% 95 autoexpress.co.uk autoexpress.co.uk -42,13% 96 viking-direct.co.uk viking-direct.co.uk -41,92% 97 wonderhowto.com wonderhowto.com -41,76% 98 autodesk.com autodesk.com -41,64% 99 poki.com poki.com -41,34% 100 vagalume.com.br vagalume.com.br -41,08% 101 explainthatstuff.com explainthatstuff.com -40,87% 102 findlaw.com findlaw.com -40,73% 103 usmagazine.com usmagazine.com -40,71% 104 mtv.com mtv.com -40,63% 105 petmd.com petmd.com -40,40% 106 bodybuilding.com bodybuilding.com -40,33% 107 staples.com staples.com -39,76% 108 askmen.com askmen.com -39,66% 109 medscape.com medscape.com -39,60% 110 dawsons.co.uk dawsons.co.uk -39,41% 111 bab.la bab.la -39,37% 112 knowyourmeme.com knowyourmeme.com -38,90% 113 rapidtables.com rapidtables.com -38,85% 114 fandango.com fandango.com -38,47% 115 billboard.com billboard.com -38,37% 116 telegraph.co.uk telegraph.co.uk -38,37% 117 time.com time.com -38,37% 118 bikeradar.com bikeradar.com -38,27% 119 greatist.com greatist.com -38,17% 120 brainyquote.com brainyquote.com -38,13% 121 tvtropes.org tvtropes.org -38,05% 122 indiamart.com indiamart.com -37,99% 123 mixcloud.com mixcloud.com -37,94% 124 bestbuy.com bestbuy.com -37,29% 125 manchestereveningnews.co.uk manchestereveningnews.co.uk -37,22% 126 mozilla.org mozilla.org -36,73% 127 soundcloud.com soundcloud.com -36,58% 128 tutsplus.com tutsplus.com -36,50% 129 cabelas.com cabelas.com -36,26% 130 monster.co.uk monster.co.uk -36,03% 131 bloomberg.com bloomberg.com -36,03% 132 ed.ac.uk ed.ac.uk -36,02% 133 rollingstone.com rollingstone.com -36,01% 134 thesaurus.com thesaurus.com -35,98% 135 github.com github.com -35,91% 136 nordstrom.com nordstrom.com -35,84% 137 elc.co.uk elc.co.uk -35,82% 138 lifewire.com lifewire.com -35,51% 139 wordplays.com wordplays.com -35,30% 140 timeout.com timeout.com -34,92% 141 whathifi.com whathifi.com -34,82% 142 overstock.com overstock.com -34,68% 143 tmz.com tmz.com -34,56% 144 farfetch.com farfetch.com -34,28% 145 gotquestions.org gotquestions.org -34,12% 146 psu.edu psu.edu -34,10% 147 dailystar.co.uk dailystar.co.uk -33,75% 148 fda.gov fda.gov -33,67% 149 lowes.com lowes.com -33,60% 150 zedge.net zedge.net -33,49% 151 retailmenot.com retailmenot.com -33,49% 152 roughguides.com roughguides.com -33,42% 153 legacy.com legacy.com -33,38% 154 groupon.co.uk groupon.co.uk -33,30% 155 goodreads.com goodreads.com -33,12% 156 deliciousmagazine.co.uk deliciousmagazine.co.uk -33,02% 157 trustedreviews.com trustedreviews.com -32,94% 158 thestudentroom.co.uk thestudentroom.co.uk -32,92% 159 topshop.com topshop.com -32,86% 160 chroniclelive.co.uk chroniclelive.co.uk -32,75% 161 gamestop.com gamestop.com -32,53% 162 spanishdict.com spanishdict.com -32,45% 163 capitalfm.com capitalfm.com -32,20% 164 webuy.com webuy.com -32,08% 165 gardenersworld.com gardenersworld.com -32,00% 166 azlyrics.com azlyrics.com -31,78% 167 empireonline.com empireonline.com -31,72% 168 britishcouncil.org britishcouncil.org -31,59% 169 nypost.com nypost.com -31,59% 170 oxforddictionaries.com oxforddictionaries.com -31,54% 171 wsj.com wsj.com -31,40% 172 hasbro.com hasbro.com -31,21% 173 panasonic.com panasonic.com -31,04% 174 mapquest.com mapquest.com -31,03% 175 horseandhound.co.uk horseandhound.co.uk -31,01% 176 homedepot.com homedepot.com -30,99% 177 usgs.gov usgs.gov -30,97% 178 companieshouse.gov.uk companieshouse.gov.uk -30,75% 179 sears.com sears.com -30,71% 180 schuh.co.uk schuh.co.uk -30,63% 181 hl.co.uk hl.co.uk -30,41% 182 parents.com parents.com -30,39% 183 babycentre.co.uk babycentre.co.uk -30,27% 184 umich.edu umich.edu -30,15% 185 cdc.gov cdc.gov -30,14% 186 lg.com lg.com -29,95% 187 uswitch.com uswitch.com -29,90% 188 delish.com delish.com -29,90% 189 songmeanings.com songmeanings.com -29,88% 190 berkeley.edu berkeley.edu -29,84% 191 oxfordlearnersdictionaries.com oxfordlearnersdictionaries.com -29,67% 192 cancer.org cancer.org -29,63% 193 ticketmaster.co.uk ticketmaster.co.uk -29,46% 194 ccm.net ccm.net -29,34% 195 rateyourmusic.com rateyourmusic.com -29,13% 196 aol.com aol.com -28,85% 197 musicradar.com musicradar.com -28,79% 198 jw.org jw.org -28,75% 199 tumblr.com tumblr.com -28,72% 200 marksandspencer.com marksandspencer.com -28,60% 201 tandfonline.com tandfonline.com -28,57% 202 ea.com ea.com -28,44% 203 wikihow.com wikihow.com -28,29% 204 umn.edu umn.edu -28,17% 205 monster.com monster.com -28,04% 206 virginmedia.com virginmedia.com -27,98% 207 custhelp.com custhelp.com -27,83% 208 xvideos.com xvideos.com -27,83% 209 tfl.gov.uk tfl.gov.uk -27,82% 210 rogerebert.com rogerebert.com -27,75% 211 diy.com diy.com -27,70% 212 houseoffraser.co.uk houseoffraser.co.uk -27,67% 213 nike.com nike.com -27,63% 214 findmypast.co.uk findmypast.co.uk -27,58% 215 yourtango.com yourtango.com -27,51% 216 motorcyclenews.com motorcyclenews.com -27,17% 217 usc.co.uk usc.co.uk -27,16% 218 zillow.com zillow.com -27,14% 219 yelp.com yelp.com -27,09% 220 pcmag.com pcmag.com -27,00% 221 cbsnews.com cbsnews.com -26,92% 222 machinemart.co.uk machinemart.co.uk -26,91% 223 wikitravel.org wikitravel.org -26,88% 224 nintendo.com nintendo.com -26,80% 225 setlist.fm setlist.fm -26,79% 226 cambridge.org cambridge.org -26,65% 227 kuoni.co.uk kuoni.co.uk -26,58% 228 mercola.com mercola.com -26,39% 229 hollandandbarrett.com hollandandbarrett.com -26,35% 230 dell.com dell.com -26,28% 231 wired.com wired.com -26,17% 232 encyclopedia.com encyclopedia.com -26,15% 233 businessinsider.com businessinsider.com -26,06% 234 miniclip.com miniclip.com -26,04% 235 timeanddate.com timeanddate.com -26,02% 236 qz.com qz.com -25,80% 237 battle.net battle.net -25,79% 238 deliaonline.com deliaonline.com -25,64% 239 accuweather.com accuweather.com -25,58% 240 wordpress.com wordpress.com -25,55% 241 metal-archives.com metal-archives.com -25,44% 242 illinois.edu illinois.edu -25,36% 243 softschools.com softschools.com -25,13% 244 nisbets.co.uk nisbets.co.uk -24,96% 245 madeformums.com madeformums.com -24,87% 246 symantec.com symantec.com -24,84% 247 intel.com intel.com -24,79% 248 lego.com lego.com -24,68% 249 entrepreneur.com entrepreneur.com -24,64% 250 skillsyouneed.com skillsyouneed.com -24,51% 251 wiley.com wiley.com -24,44% 252 vecteezy.com vecteezy.com -24,36% 253 techtarget.com techtarget.com -24,31% 254 popularmechanics.com popularmechanics.com -24,06% 255 bhphotovideo.com bhphotovideo.com -24,00% 256 sweetwater.com sweetwater.com -23,99% 257 kickstarter.com kickstarter.com -23,89% 258 wisc.edu wisc.edu -23,77% 259 instructables.com instructables.com -23,59% 260 microsoft.com microsoft.com -23,57% 261 expertreviews.co.uk expertreviews.co.uk -23,53% 262 stylecaster.com stylecaster.com -23,50% 263 cruisecritic.co.uk cruisecritic.co.uk -23,46% 264 eurocarparts.com eurocarparts.com -23,39% 265 lovehoney.co.uk lovehoney.co.uk -23,24% 266 carehome.co.uk carehome.co.uk -23,24% 267 qvcuk.com qvcuk.com -23,22% 268 macys.com macys.com -23,19% 269 wattpad.com wattpad.com -23,16% 270 columbia.edu columbia.edu -23,10% 271 hollywoodreporter.com hollywoodreporter.com -23,10% 272 ft.com ft.com -22,98% 273 deviantart.com deviantart.com -22,93% 274 philips.co.uk philips.co.uk -22,86% 275 saga.co.uk saga.co.uk -22,85% 276 victoriassecret.com victoriassecret.com -22,81% 277 kotaku.com kotaku.com -22,80% 278 gardeningknowhow.com gardeningknowhow.com -22,65% 279 fender.com fender.com -22,64% 280 vogue.co.uk vogue.co.uk -22,56% 281 eonline.com eonline.com -22,56% 282 astrology-zodiac-signs.com astrology-zodiac-signs.com -22,48% 283 shape.com shape.com -22,48% 284 pcworld.com pcworld.com -22,28% 285 phrases.org.uk phrases.org.uk -22,16% 286 walgreens.com walgreens.com -22,13% 287 vogue.com vogue.com -21,87% 288 myanimelist.net myanimelist.net -21,87% 289 jamieoliver.com jamieoliver.com -21,79% 290 elsevier.com elsevier.com -21,72% 291 zalando.co.uk zalando.co.uk -21,63% 292 hostelworld.com hostelworld.com -21,61% 293 wiggle.co.uk wiggle.co.uk -21,48% 294 ranker.com ranker.com -21,46% 295 xbox.com xbox.com -21,41% 296 manchester.ac.uk manchester.ac.uk -21,25% 297 thefreedictionary.com thefreedictionary.com -21,16% 298 boatsandoutboards.co.uk boatsandoutboards.co.uk -20,97% 299 dogtime.com dogtime.com -20,96% 300 primelocation.com primelocation.com -20,63% 301 axs.com axs.com -20,53% 302 nationwide.co.uk nationwide.co.uk -20,29% 303 payscale.com payscale.com -20,19% 304 stanford.edu stanford.edu -20,16% 305 alibaba.com alibaba.com -20,12% 306 collinsdictionary.com collinsdictionary.com -20,06% 307 sourceforge.net sourceforge.net -20,05% 308 thekennelclub.org.uk thekennelclub.org.uk -19,82% 309 espn.co.uk espn.co.uk -19,78% 310 menshealth.com menshealth.com -19,76% 311 springer.com springer.com -19,40% 312 people.com people.com -19,36% 313 womansday.com womansday.com -19,32% 314 pixabay.com pixabay.com -19,25% 315 udemy.com udemy.com -19,25% 316 go.com go.com -19,19% 317 variety.com variety.com -18,95% 318 santander.co.uk santander.co.uk -18,84% 319 cia.gov cia.gov -18,67% 320 walmart.com walmart.com -18,47% 321 newstatesman.com newstatesman.com -18,42% 322 independent.co.uk independent.co.uk -18,39% 323 thoughtcatalog.com thoughtcatalog.com -18,38% 324 homeaway.co.uk homeaway.co.uk -18,31% 325 allmusic.com allmusic.com -18,29% 326 fca.org.uk fca.org.uk -18,21% 327 chicagotribune.com chicagotribune.com -18,20% 328 disney.com disney.com -18,12% 329 ancient.eu ancient.eu -18,12% 330 hotels.com hotels.com -18,04% 331 cornell.edu cornell.edu -18,03% 332 freepik.com freepik.com -17,55% 333 reuters.com reuters.com -17,50% 334 accountingtools.com accountingtools.com -17,45% 335 lonelyplanet.com lonelyplanet.com -17,43% 336 boots.com boots.com -17,29% 337 ebay.com.au ebay.com.au -17,29% 338 netmums.com netmums.com -16,95% 339 ndtv.com ndtv.com -16,66% 340 bigfishgames.com bigfishgames.com -16,47% 341 boardgamegeek.com boardgamegeek.com -16,31% 342 experian.co.uk experian.co.uk -16,26% 343 wwe.com wwe.com -16,22% 344 usnews.com usnews.com -16,18% 345 caterer.com caterer.com -16,09% 346 mathworks.com mathworks.com -16,05% 347 cisco.com cisco.com -16,02% 348 nasa.gov nasa.gov -15,90% 349 washington.edu washington.edu -15,86% 350 easyjet.com easyjet.com -15,86% 351 bankrate.com bankrate.com -15,78% 352 marriott.com marriott.com -15,74% 353 countryliving.com countryliving.com -15,69% 354 familyfriendpoems.com familyfriendpoems.com -15,67% 355 radiotimes.com radiotimes.com -15,66% 356 thewhiskyexchange.com thewhiskyexchange.com -15,65% 357 mentalfloss.com mentalfloss.com -15,63% 358 popsci.com popsci.com -15,58% 359 reed.co.uk reed.co.uk -15,43% 360 softpedia.com softpedia.com -15,36% 361 noaa.gov noaa.gov -15,04% 362 vanityfair.com vanityfair.com -14,89% 363 evo.co.uk evo.co.uk -14,87% 364 soft32.com soft32.com -14,85% 365 helpguide.org helpguide.org -14,80% 366 biblestudytools.com biblestudytools.com -14,78% 367 hilton.com hilton.com -14,78% 368 thebodyshop.com thebodyshop.com -14,77% 369 newyorker.com newyorker.com -14,73% 370 gocompare.com gocompare.com -14,59% 371 irs.gov irs.gov -14,44% 372 allpondsolutions.co.uk allpondsolutions.co.uk -14,42% 373 sheffield.ac.uk sheffield.ac.uk -14,41% 374 sparkfun.com sparkfun.com -14,33% 375 matalan.co.uk matalan.co.uk -14,27% 376 sigmaaldrich.com sigmaaldrich.com -14,25% 377 menkind.co.uk menkind.co.uk -14,16% 378 simplypsychology.org simplypsychology.org -14,12% 379 icy-veins.com icy-veins.com -14,08% 380 xnxx.com xnxx.com -14,04% 381 momjunction.com momjunction.com -13,98% 382 bulbagarden.net bulbagarden.net -13,95% 383 gap.co.uk gap.co.uk -13,94% 384 pets4homes.co.uk pets4homes.co.uk -13,82% 385 laterooms.com laterooms.com -13,76% 386 jcpenney.com jcpenney.com -13,63% 387 consumerreports.org consumerreports.org -13,59% 388 php.net php.net -13,58% 389 lyricsfreak.com lyricsfreak.com -13,50% 390 nottingham.ac.uk nottingham.ac.uk -13,46% 391 marketwatch.com marketwatch.com -13,42% 392 theverge.com theverge.com -13,39% 393 thenorthface.co.uk thenorthface.co.uk -13,21% 394 notonthehighstreet.com notonthehighstreet.com -13,17% 395 easeus.com easeus.com -13,05% 396 tunein.com tunein.com -12,98% 397 ee.co.uk ee.co.uk -12,94% 398 wayfair.com wayfair.com -12,92% 399 filmweb.pl filmweb.pl -12,91% 400 petsathome.com petsathome.com -12,86% 401 carandclassic.co.uk carandclassic.co.uk -12,71% 402 southampton.ac.uk southampton.ac.uk -12,62% 403 techradar.com techradar.com -12,58% 404 wolfram.com wolfram.com -12,52% 405 opentable.co.uk opentable.co.uk -12,26% 406 wordpress.org wordpress.org -12,24% 407 firstchoice.co.uk firstchoice.co.uk -12,21% 408 skyscanner.net skyscanner.net -12,18% 409 thekitchn.com thekitchn.com -12,10% 410 thetimes.co.uk thetimes.co.uk -12,08% 411 sportsdirect.com sportsdirect.com -11,92% 412 ibm.com ibm.com -11,73% 413 sellingantiques.co.uk sellingantiques.co.uk -11,70% 414 hbr.org hbr.org -11,65% 415 biblegateway.com biblegateway.com -11,62% 416 cardfactory.co.uk cardfactory.co.uk -11,61% 417 warwick.ac.uk warwick.ac.uk -11,51% 418 military.com military.com -11,51% 419 economist.com economist.com -11,49% 420 pistonheads.com pistonheads.com -11,45% 421 scientificamerican.com scientificamerican.com -11,34% 422 cam.ac.uk cam.ac.uk -11,29% 423 dummies.com dummies.com -11,28% 424 intuit.com intuit.com -11,25% 425 wizards.com wizards.com -11,15% 426 tripadvisor.com tripadvisor.com -11,05% 427 gog.com gog.com -10,98% 428 lastminute.com lastminute.com -10,90% 429 ukutabs.com ukutabs.com -10,74% 430 tkmaxx.com tkmaxx.com -10,47% 431 today.com today.com -10,46% 432 theguardian.com theguardian.com -10,42% 433 ryman.co.uk ryman.co.uk -10,28% 434 lloydsbank.com lloydsbank.com -10,22% 435 wickes.co.uk wickes.co.uk -10,22% 436 hopkinsmedicine.org hopkinsmedicine.org -10,19% 437 nps.gov nps.gov -10,15% 438 softonic.com softonic.com -10,11% 439 computerhope.com computerhope.com -10,09% 440 study.com study.com -9,92% 441 songsterr.com songsterr.com -9,90% 442 thoughtco.com thoughtco.com -9,88% 443 tomsguide.com tomsguide.com -9,76% 444 state.gov state.gov -9,68% 445 designmynight.com designmynight.com -9,66% 446 space.com space.com -9,64% 447 artofmanliness.com artofmanliness.com -9,41% 448 ernestjones.co.uk ernestjones.co.uk -9,38% 449 maxim.com maxim.com -9,37% 450 yourdictionary.com yourdictionary.com -9,36% 451 monsoon.co.uk monsoon.co.uk -9,20% 452 businessdictionary.com businessdictionary.com -9,14% 453 carbuyer.co.uk carbuyer.co.uk -9,07% 454 homebase.co.uk homebase.co.uk -9,04% 455 garmin.com garmin.com -9,02% 456 att.com att.com -8,88% 457 sportsbikeshop.co.uk sportsbikeshop.co.uk -8,74% 458 printerland.co.uk printerland.co.uk -8,58% 459 nationalrail.co.uk nationalrail.co.uk -8,26% 460 metacritic.com metacritic.com -8,13% 461 whatcar.com whatcar.com -8,04% 462 cv-library.co.uk cv-library.co.uk -7,93% 463 nationalgeographic.com nationalgeographic.com -7,91% 464 mashable.com mashable.com -7,88% 465 foxnews.com foxnews.com -7,87% 466 investopedia.com investopedia.com -7,81% 467 whitepages.com whitepages.com -7,75% 468 toptenreviews.com toptenreviews.com -7,71% 469 wordnik.com wordnik.com -7,68% 470 medlineplus.gov medlineplus.gov -7,58% 471 prodirectsoccer.com prodirectsoccer.com -7,56% 472 chron.com chron.com -7,48% 473 birmingham.ac.uk birmingham.ac.uk -7,41% 474 fitness-superstore.co.uk fitness-superstore.co.uk -7,37% 475 adobe.com adobe.com -7,33% 476 apache.org apache.org -7,31% 477 acs.org acs.org -7,28% 478 moneycontrol.com moneycontrol.com -7,27% 479 loc.gov loc.gov -7,22% 480 tui.co.uk tui.co.uk -7,20% 481 poets.org poets.org -7,16% 482 topgear.com topgear.com -7,02% 483 linguee.fr linguee.fr -6,92% 484 ew.com ew.com -6,87% 485 whosampled.com whosampled.com -6,85% 486 rhs.org.uk rhs.org.uk -6,66% 487 lds.org lds.org -6,65% 488 skysports.com skysports.com -6,59% 489 tripadvisor.co.uk tripadvisor.co.uk -6,56% 490 leeds.ac.uk leeds.ac.uk -6,48% 491 interglot.com interglot.com -6,28% 492 bandcamp.com bandcamp.com -6,27% 493 theculturetrip.com theculturetrip.com -6,25% 494 gooutdoors.co.uk gooutdoors.co.uk -6,08% 495 chainreactioncycles.com chainreactioncycles.com -5,88% 496 loveknitting.com loveknitting.com -5,77% 497 newlook.com newlook.com -5,62% 498 thecompleteuniversityguide.co.uk thecompleteuniversityguide.co.uk -5,56% 499 thedrum.com thedrum.com -5,55% 500 legislation.gov.uk legislation.gov.uk -5,54%
More Medic-related losses onhealth.com, a domain that got hit with Panda penalties in 2014, got hit badly again by algorithm updates in 2018. WebMD bought OnHealth in 2002 and their content certainly doesn’t look bad. However, there’s evidence of those poor backlinks again. This time we’re seeing very old links from 2002 which could be evidence of a link-building strategy that, while it might have worked then, doesn’t work now .
The third domain in this group of ‘your life’ websites is parenting.com. Owned by Meredith corporation in the USA, the print magazine was ended in 2013. As we write this post, however, the website has also gone . Or has it? Accessing via a USA VPN solves the issue which means that Parenting.com is geo-blocking, possibly to the whole of Europe as a result of the new data protection regulations.
parenting.com as viewed from the UK parenting.com as viewed from USA, where they are covering a UK story. Using IP-based geo-targeting like this is always going cause problems with SEO. Google will crawl from USA IP addresses and see different content. The user signals (return to SERPs) will indicate to Google that something strange is happening here.
Unfortunately, this is not the only problem for Parenting.com because the US visibility history shows the same Google algorithm changes. Through our historical data we see that parenting.com went going through a link-related Panda penalty and the link database shows both evidence of ‘cheap’ link building and huge numbers of links from within the Meredith web network and the same IP addresses. Strategies that were working and valid back in 2004 are now risky, and 2018’s algorithm changes are clearly taking action against them.
Read more about our thoughts and research on Medic and links.
Bluewater. Affiliate shop ranks well, for just 3 months. Bluewater, the well-known 300-store shopping center, lost visibility due to an interesting implementation of affiliate links. A new /shopping sub-directory was introduced in Autumn 2017 and immediately ranked well. At it’s peak at the end of Jan 2018 it had over 16 points of visibility. 3 months after the sub directory started to rank, it was removed from search results.
We’ve seen many cases that have the same 3-month buffer. Consider Google making a first-pass at indexing and then, later, running a deeper indexing process that includes link evaluation. Links that redirect through an affiliate site, especially without any notification and without, as far as we can see, a cookie-tracking warning, clearly don’t help to build search visibility.
co.uk losing brand value? One of the saddest backstories for me while looking at the ‘losers’ were the number of domains that are jumping from the in-country domain . In most cases it’s a process of website consolidation where separate domains are being brought under a single domain and being managed using hreflang tags. Sometimes it’s working (bbc.com does a remarkable job of user/country management) but in many cases it’s not. Domains are losing visibility as moves are made .
A domain move is always a complex task in terms of technical SEO. It’s also a risk to change what could be part of the brand – .co.uk.
One might think that a .co.uk top-level domain is unimportant, especially in times where the UK ‘brand’ is being tarnished by Brexit and when .com indicates international coverage, but don’t underestimate it. We published a study in December showing a clear case where .co.uk was part of the company brand. They moved to .com, and lost. Read the case of Patient and .co.uk.
With that in mind, lets take a look at a few domain movers.
Good Housekeeping was the biggest shock on the list for me. At 18 years old I was given the Good Housekeeping Step-by-Step Illustrated Cookbook by my mother. There it is, on the right, held together by sticky-tape. Imagine my horror when I found out that Good Housekeeping has moved from .co.uk to .com. A little research reveals it was an American company all along. Who knew? Am I wrong to be suspicious of any future edition of the bible?
Jokes aside though, here’s what happened with the domain move. It’s not good.
Technically there are still redirect issues to be sorted out but I wonder how many people who knew the brand as a ‘UK’ brand are now wondering why it’s no-longer British! Time, and user-signals, will tell Google.
Example: Paperchase move from .co.uk to .com Example: Demon Tweeks move from .co.uk to .com UK News Media 2018 We can’t talk about the losers without paying some attention to a sector that was hit hard in 2018, across many countries. The UK news media sites have suffered huge losses and discussion continues as to why this is happening.
Metro.co.uk lost 73% of visibility during 2018. Metro is the #1 newspaper by distribution in the UK. It’s a free newspaper and part of the Daily Mail group.
Dailymail.co.uk, the online portal of the paid-for Daily Mail newspaper lost 61% visibility during 2018 and was one of the biggest losers in absolute terms.
The Telegraph, Mirror, The Guardian, The Independant and The Sun also faced heavy losses in SERPs visibility and a quick calculation shows a huge 750 points loss by just 10 UK news media domains. 750 points would secure a place in the top 10 most visible domains in the UK SERPs.
# Domain Change 1 dictionary.com dictionary.com -427,71 2 wikia.com wikia.com -317,89 3 ebay.com ebay.com -195,38 4 oxforddictionaries.com oxforddictionaries.com -191,64 5 cambridge.org cambridge.org -189,72 6 dailymail.co.uk dailymail.co.uk -178,36 7 tesco.com tesco.com -169,50 8 thesaurus.com thesaurus.com -149,98 9 telegraph.co.uk telegraph.co.uk -138,41 10 thebalance.com thebalance.com -136,93 11 pinterest.co.uk pinterest.co.uk -130,26 12 thesun.co.uk thesun.co.uk -102,78 13 thespruce.com thespruce.com -91,65 14 theguardian.com theguardian.com -85,59 15 deezer.com deezer.com -83,20 16 collinsdictionary.com collinsdictionary.com -76,61 17 huffpost.com huffpost.com -75,73 18 cnet.com cnet.com -69,66 19 mirror.co.uk mirror.co.uk -64,53 20 metro.co.uk metro.co.uk -63,59 21 azlyrics.com azlyrics.com -59,34 22 medicinenet.com medicinenet.com -57,09 23 biography.com biography.com -56,26 24 thefreedictionary.com thefreedictionary.com -54,19 25 xvideos.com xvideos.com -53,47 26 independent.co.uk independent.co.uk -52,38 27 yelp.co.uk yelp.co.uk -52,11 28 microsoft.com microsoft.com -51,65 29 livestrong.com livestrong.com -48,15 30 asos.com asos.com -45,41 31 express.co.uk express.co.uk -44,78 32 metrolyrics.com metrolyrics.com -40,45 33 lifewire.com lifewire.com -39,80 34 wikihow.com wikihow.com -38,64 35 billboard.com billboard.com -37,16 36 timeinc.net timeinc.net -36,30 37 reverso.net reverso.net -35,90 38 rollingstone.com rollingstone.com -35,82 39 goodreads.com goodreads.com -35,39 40 soundcloud.com soundcloud.com -35,04 41 preloved.co.uk preloved.co.uk -33,07 42 geniuskitchen.com geniuskitchen.com -32,05 43 theatlantic.com theatlantic.com -31,34 44 wordreference.com wordreference.com -30,38 45 target.com target.com -30,20 46 tvtropes.org tvtropes.org -30,02 47 buzzfeed.com buzzfeed.com -29,82 48 github.com github.com -29,01 49 tripadvisor.co.uk tripadvisor.co.uk -27,50 50 companieshouse.gov.uk companieshouse.gov.uk -23,74 51 diy.com diy.com -23,69 52 parkers.co.uk parkers.co.uk -23,21 53 houseoffraser.co.uk houseoffraser.co.uk -22,85 54 bbc.co.uk bbc.co.uk -22,33 55 babycenter.com babycenter.com -21,88 56 homedepot.com homedepot.com -21,84 57 vagalume.com.br vagalume.com.br -21,71 58 dict.cc dict.cc -21,70 59 bloomberg.com bloomberg.com -21,68 60 songtexte.com songtexte.com -21,30 61 xnxx.com xnxx.com -20,43 62 boots.com boots.com -19,60 63 ft.com ft.com -18,88 64 marksandspencer.com marksandspencer.com -17,76 65 slideshare.net slideshare.net -17,71 66 techtarget.com techtarget.com -17,70 67 foodnetwork.com foodnetwork.com -17,39 68 bestbuy.com bestbuy.com -16,78 69 businessinsider.com businessinsider.com -16,41 70 medscape.com medscape.com -16,40 71 merriam-webster.com merriam-webster.com -16,38 72 songmeanings.com songmeanings.com -15,79 73 deadline.com deadline.com -15,72 74 slate.com slate.com -15,65 75 timeout.com timeout.com -15,31 76 allmusic.com allmusic.com -15,15 77 caranddriver.com caranddriver.com -15,13 78 pcmag.com pcmag.com -15,10 79 wordpress.com wordpress.com -15,06 80 lifehacker.com lifehacker.com -15,02 81 autoexpress.co.uk autoexpress.co.uk -14,97 82 filehippo.com filehippo.com -14,81 83 techadvisor.co.uk techadvisor.co.uk -14,78 84 newsnow.co.uk newsnow.co.uk -14,33 85 yelp.com yelp.com -14,31 86 spanishdict.com spanishdict.com -13,82 87 mozilla.org mozilla.org -13,79 88 timeanddate.com timeanddate.com -13,57 89 gq.com gq.com -13,02 90 trustedreviews.com trustedreviews.com -12,97 91 direct.gov.uk direct.gov.uk -12,93 92 complex.com complex.com -12,82 93 softonic.com softonic.com -12,69 94 bodybuilding.com bodybuilding.com -12,59 95 oup.com oup.com -12,46 96 walmart.com walmart.com -11,93 97 ranker.com ranker.com -11,71 98 gizmodo.com gizmodo.com -11,69 99 seriouseats.com seriouseats.com -11,30 100 drugs.com drugs.com -11,01 101 techradar.com techradar.com -10,78 102 shmoop.com shmoop.com -10,76 103 knowyourmeme.com knowyourmeme.com -10,71 104 wikitravel.org wikitravel.org -10,51 105 brainyquote.com brainyquote.com -10,48 106 theknot.com theknot.com -10,35 107 investopedia.com investopedia.com -9,96 108 dailystar.co.uk dailystar.co.uk -9,96 109 engadget.com engadget.com -9,91 110 newscientist.com newscientist.com -9,85 111 sparknotes.com sparknotes.com -9,82 112 reed.co.uk reed.co.uk -9,77 113 lonelyplanet.com lonelyplanet.com -9,76 114 musixmatch.com musixmatch.com -9,70 115 techcrunch.com techcrunch.com -9,61 116 cdc.gov cdc.gov -9,53 117 babycentre.co.uk babycentre.co.uk -9,41 118 time.com time.com -8,97 119 ticketmaster.co.uk ticketmaster.co.uk -8,95 120 sportsdirect.com sportsdirect.com -8,85 121 tripadvisor.com tripadvisor.com -8,61 122 roblox.com roblox.com -8,60 123 indiamart.com indiamart.com -8,60 124 goodtoknow.co.uk goodtoknow.co.uk -8,48 125 duolingo.com duolingo.com -8,34 126 eonline.com eonline.com -8,32 127 macworld.co.uk macworld.co.uk -8,27 128 monster.co.uk monster.co.uk -8,25 129 autozone.com autozone.com -8,22 130 just-eat.co.uk just-eat.co.uk -8,19 131 wired.com wired.com -8,18 132 topuniversities.com topuniversities.com -8,06 133 zalando.co.uk zalando.co.uk -7,94 134 nike.com nike.com -7,86 135 bleacherreport.com bleacherreport.com -7,82 136 groupon.com groupon.com -7,80 137 liverpoolecho.co.uk liverpoolecho.co.uk -7,70 138 rogerebert.com rogerebert.com -7,68 139 npmjs.com npmjs.com -7,62 140 mixcloud.com mixcloud.com -7,58 141 barnesandnoble.com barnesandnoble.com -7,57 142 britishcouncil.org britishcouncil.org -7,54 143 yourdictionary.com yourdictionary.com -7,40 144 empireonline.com empireonline.com -7,38 145 notonthehighstreet.com notonthehighstreet.com -7,34 146 overstock.com overstock.com -7,30 147 bhg.com bhg.com -7,26 148 rateyourmusic.com rateyourmusic.com -7,15 149 bab.la bab.la -7,12 150 whathifi.com whathifi.com -6,98 151 manchestereveningnews.co.uk manchestereveningnews.co.uk -6,97 152 behindthename.com behindthename.com -6,96 153 hollandandbarrett.com hollandandbarrett.com -6,95 154 thoughtco.com thoughtco.com -6,95 155 setlist.fm setlist.fm -6,91 156 go.com go.com -6,83 157 variety.com variety.com -6,83 158 bmstores.co.uk bmstores.co.uk -6,80 159 espn.co.uk espn.co.uk -6,74 160 bedbathandbeyond.com bedbathandbeyond.com -6,74 161 ed.ac.uk ed.ac.uk -6,72 162 jamieoliver.com jamieoliver.com -6,62 163 familyhandyman.com familyhandyman.com -6,61 164 instructables.com instructables.com -6,59 165 nordstrom.com nordstrom.com -6,54 166 lowes.com lowes.com -6,49 167 dickssportinggoods.com dickssportinggoods.com -6,48 168 tumblr.com tumblr.com -6,31 169 entrepreneur.com entrepreneur.com -6,29 170 metric-conversions.org metric-conversions.org -6,16 171 uswitch.com uswitch.com -6,14 172 blabbermouth.net blabbermouth.net -6,03 173 arstechnica.com arstechnica.com -5,97 174 parents.com parents.com -5,90 175 hollywoodreporter.com hollywoodreporter.com -5,90 176 tfl.gov.uk tfl.gov.uk -5,89 177 godaddy.com godaddy.com -5,86 178 furniturevillage.co.uk furniturevillage.co.uk -5,85 179 nameberry.com nameberry.com -5,83 180 archive.org archive.org -5,83 181 staples.com staples.com -5,81 182 honestjohn.co.uk honestjohn.co.uk -5,80 183 pets4homes.co.uk pets4homes.co.uk -5,78 184 findlaw.com findlaw.com -5,72 185 retailmenot.com retailmenot.com -5,72 186 bikeradar.com bikeradar.com -5,71 187 hotels.com hotels.com -5,68 188 usnews.com usnews.com -5,64 189 epa.gov epa.gov -5,61 190 ford.com ford.com -5,60 191 encyclopedia.com encyclopedia.com -5,59 192 study.com study.com -5,59 193 lyricsfreak.com lyricsfreak.com -5,56 194 petmd.com petmd.com -5,52 195 ndtv.com ndtv.com -5,48 196 walesonline.co.uk walesonline.co.uk -5,47 197 edmunds.com edmunds.com -5,46 198 google.co.uk google.co.uk -5,41 199 ccm.net ccm.net -5,41 200 oxfordlearnersdictionaries.com oxfordlearnersdictionaries.com -5,40 201 wiggle.co.uk wiggle.co.uk -5,40 202 mtv.co.uk mtv.co.uk -5,39 203 twinkl.co.uk twinkl.co.uk -5,39 204 nasa.gov nasa.gov -5,33 205 poki.com poki.com -5,31 206 birminghammail.co.uk birminghammail.co.uk -5,29 207 wayfair.com wayfair.com -5,26 208 ea.com ea.com -5,22 209 findmeagift.co.uk findmeagift.co.uk -5,19 210 explainthatstuff.com explainthatstuff.com -5,16 211 metacritic.com metacritic.com -5,13 212 gotquestions.org gotquestions.org -5,10 213 miniclip.com miniclip.com -5,07 214 people.com people.com -5,07 215 realsimple.com realsimple.com -5,04 216 newyorker.com newyorker.com -5,02 217 wickes.co.uk wickes.co.uk -5,01 218 dawsons.co.uk dawsons.co.uk -4,99 219 vanityfair.com vanityfair.com -4,99 220 mentalfloss.com mentalfloss.com -4,97 221 battle.net battle.net -4,95 222 dogtime.com dogtime.com -4,94 223 rapidtables.com rapidtables.com -4,92 224 expertreviews.co.uk expertreviews.co.uk -4,90 225 thestudentroom.co.uk thestudentroom.co.uk -4,89 226 cbsnews.com cbsnews.com -4,88 227 viking-direct.co.uk viking-direct.co.uk -4,84 228 google.com google.com -4,77 229 nationalgeographic.com nationalgeographic.com -4,76 230 macys.com macys.com -4,75 231 machinemart.co.uk machinemart.co.uk -4,73 232 sourceforge.net sourceforge.net -4,66 233 thechive.com thechive.com -4,64 234 askmen.com askmen.com -4,59 235 reuters.com reuters.com -4,57 236 pcworld.com pcworld.com -4,56 237 accuweather.com accuweather.com -4,52 238 schuh.co.uk schuh.co.uk -4,51 239 tmz.com tmz.com -4,51 240 mapquest.com mapquest.com -4,49 241 nypost.com nypost.com -4,48 242 stanford.edu stanford.edu -4,44 243 usmagazine.com usmagazine.com -4,42 244 petsathome.com petsathome.com -4,39 245 legacy.com legacy.com -4,34 246 dell.com dell.com -4,31 247 psu.edu psu.edu -4,26 248 pixabay.com pixabay.com -4,20 249 wsj.com wsj.com -4,16 250 nintendo.com nintendo.com -4,15 251 lastminute.com lastminute.com -4,15 252 groupon.co.uk groupon.co.uk -4,13 253 businessdictionary.com businessdictionary.com -4,09 254 ifixit.com ifixit.com -4,08 255 mtv.com mtv.com -4,07 256 custhelp.com custhelp.com -4,06 257 whosampled.com whosampled.com -4,05 258 eurocarparts.com eurocarparts.com -4,02 259 skyscanner.net skyscanner.net -4,01 260 theverge.com theverge.com -3,99 261 xbox.com xbox.com -3,98 262 autodesk.com autodesk.com -3,95 263 lg.com lg.com -3,94 264 zillow.com zillow.com -3,94 265 kotaku.com kotaku.com -3,91 266 springer.com springer.com -3,89 267 redbubble.com redbubble.com -3,88 268 cabelas.com cabelas.com -3,83 269 gamestop.com gamestop.com -3,82 270 delish.com delish.com -3,81 271 sears.com sears.com -3,81 272 wonderhowto.com wonderhowto.com -3,77 273 myanimelist.net myanimelist.net -3,75 274 topshop.com topshop.com -3,74 275 fandango.com fandango.com -3,71 276 bhphotovideo.com bhphotovideo.com -3,69 277 popularmechanics.com popularmechanics.com -3,66 278 farfetch.com farfetch.com -3,66 279 discogs.com discogs.com -3,64 280 berkeley.edu berkeley.edu -3,63 281 wordplays.com wordplays.com -3,61 282 menshealth.com menshealth.com -3,57 283 wiley.com wiley.com -3,56 284 adobe.com adobe.com -3,56 285 madeformums.com madeformums.com -3,53 286 homebase.co.uk homebase.co.uk -3,50 287 vogue.com vogue.com -3,41 288 cancer.org cancer.org -3,38 289 yourtango.com yourtango.com -3,37 290 gardeningknowhow.com gardeningknowhow.com -3,28 291 chroniclelive.co.uk chroniclelive.co.uk -3,26 292 radiotimes.com radiotimes.com -3,26 293 kickstarter.com kickstarter.com -3,21 294 motorcyclenews.com motorcyclenews.com -3,19 295 greatist.com greatist.com -3,16 296 horseandhound.co.uk horseandhound.co.uk -3,16 297 matalan.co.uk matalan.co.uk -3,14 298 vogue.co.uk vogue.co.uk -3,14 299 sweetwater.com sweetwater.com -3,12 300 nisbets.co.uk nisbets.co.uk -3,12 301 deviantart.com deviantart.com -3,11 302 deliaonline.com deliaonline.com -3,08 303 aol.com aol.com -3,05 304 freepik.com freepik.com -3,04 305 deliciousmagazine.co.uk deliciousmagazine.co.uk -3,03 306 medlineplus.gov medlineplus.gov -2,96 307 thekennelclub.org.uk thekennelclub.org.uk -2,93 308 roughguides.com roughguides.com -2,93 309 thoughtcatalog.com thoughtcatalog.com -2,92 310 tutsplus.com tutsplus.com -2,91 311 zedge.net zedge.net -2,91 312 wattpad.com wattpad.com -2,87 313 jw.org jw.org -2,86 314 philips.co.uk philips.co.uk -2,86 315 disney.com disney.com -2,84 316 elc.co.uk elc.co.uk -2,82 317 usc.co.uk usc.co.uk -2,80 318 qz.com qz.com -2,78 319 chron.com chron.com -2,72 320 cornell.edu cornell.edu -2,71 321 panasonic.com panasonic.com -2,70 322 countryliving.com countryliving.com -2,69 323 fda.gov fda.gov -2,68 324 lego.com lego.com -2,64 325 twitter.com twitter.com -2,63 326 hl.co.uk hl.co.uk -2,63 327 newlook.com newlook.com -2,62 328 hasbro.com hasbro.com -2,61 329 musicradar.com musicradar.com -2,59 330 metal-archives.com metal-archives.com -2,59 331 umich.edu umich.edu -2,56 332 dummies.com dummies.com -2,56 333 webuy.com webuy.com -2,56 334 rhs.org.uk rhs.org.uk -2,55 335 elsevier.com elsevier.com -2,54 336 alibaba.com alibaba.com -2,54 337 cruisecritic.co.uk cruisecritic.co.uk -2,53 338 pistonheads.com pistonheads.com -2,52 339 capitalfm.com capitalfm.com -2,50 340 usgs.gov usgs.gov -2,49 341 computerhope.com computerhope.com -2,49 342 cam.ac.uk cam.ac.uk -2,47 343 gardenersworld.com gardenersworld.com -2,47 344 umn.edu umn.edu -2,47 345 tandfonline.com tandfonline.com -2,43 346 gocompare.com gocompare.com -2,39 347 cia.gov cia.gov -2,39 348 udemy.com udemy.com -2,37 349 monster.com monster.com -2,35 350 virginmedia.com virginmedia.com -2,34 351 ibm.com ibm.com -2,33 352 phrases.org.uk phrases.org.uk -2,29 353 axs.com axs.com -2,28 354 bandcamp.com bandcamp.com -2,28 355 boardgamegeek.com boardgamegeek.com -2,26 356 mercola.com mercola.com -2,25 357 yahoo.com yahoo.com -2,24 358 manchester.ac.uk manchester.ac.uk -2,24 359 skysports.com skysports.com -2,23 360 kuoni.co.uk kuoni.co.uk -2,20 361 saga.co.uk saga.co.uk -2,18 362 victoriassecret.com victoriassecret.com -2,17 363 nationwide.co.uk nationwide.co.uk -2,13 364 softschools.com softschools.com -2,10 365 intel.com intel.com -2,10 366 vecteezy.com vecteezy.com -2,09 367 netmums.com netmums.com -2,09 368 thekitchn.com thekitchn.com -2,08 369 findmypast.co.uk findmypast.co.uk -2,07 370 skillsyouneed.com skillsyouneed.com -2,05 371 whatcar.com whatcar.com -2,03 372 ancient.eu ancient.eu -2,02 373 biblestudytools.com biblestudytools.com -2,02 374 wwe.com wwe.com -2,00 375 tomsguide.com tomsguide.com -1,98 376 ernestjones.co.uk ernestjones.co.uk -1,97 377 astrology-zodiac-signs.com astrology-zodiac-signs.com -1,95 378 cisco.com cisco.com -1,94 379 stylecaster.com stylecaster.com -1,93 380 fender.com fender.com -1,90 381 lovehoney.co.uk lovehoney.co.uk -1,87 382 payscale.com payscale.com -1,87 383 symantec.com symantec.com -1,85 384 tkmaxx.com tkmaxx.com -1,84 385 chicagotribune.com chicagotribune.com -1,83 386 noaa.gov noaa.gov -1,82 387 scientificamerican.com scientificamerican.com -1,80 388 newstatesman.com newstatesman.com -1,79 389 carehome.co.uk carehome.co.uk -1,79 390 wolfram.com wolfram.com -1,78 391 softpedia.com softpedia.com -1,76 392 wisc.edu wisc.edu -1,75 393 shape.com shape.com -1,74 394 illinois.edu illinois.edu -1,72 395 mashable.com mashable.com -1,72 396 thetimes.co.uk thetimes.co.uk -1,70 397 easyjet.com easyjet.com -1,70 398 ee.co.uk ee.co.uk -1,69 399 boohoo.com boohoo.com -1,68 400 homeaway.co.uk homeaway.co.uk -1,66 401 qvcuk.com qvcuk.com -1,66 402 irs.gov irs.gov -1,65 403 walgreens.com walgreens.com -1,63 404 womansday.com womansday.com -1,63 405 space.com space.com -1,60 406 hostelworld.com hostelworld.com -1,60 407 marketwatch.com marketwatch.com -1,58 408 columbia.edu columbia.edu -1,57 409 primelocation.com primelocation.com -1,56 410 bigfishgames.com bigfishgames.com -1,52 411 consumerreports.org consumerreports.org -1,49 412 boatsandoutboards.co.uk boatsandoutboards.co.uk -1,48 413 nps.gov nps.gov -1,48 414 wordpress.org wordpress.org -1,48 415 gooutdoors.co.uk gooutdoors.co.uk -1,47 416 filmweb.pl filmweb.pl -1,46 417 tunein.com tunein.com -1,44 418 biblegateway.com biblegateway.com -1,42 419 sheffield.ac.uk sheffield.ac.uk -1,41 420 sainsburys.co.uk sainsburys.co.uk -1,41 421 bankrate.com bankrate.com -1,41 422 which.co.uk which.co.uk -1,40 423 hilton.com hilton.com -1,38 424 evo.co.uk evo.co.uk -1,38 425 tui.co.uk tui.co.uk -1,36 426 toptenreviews.com toptenreviews.com -1,36 427 santander.co.uk santander.co.uk -1,35 428 foxnews.com foxnews.com -1,34 429 nottingham.ac.uk nottingham.ac.uk -1,33 430 allpondsolutions.co.uk allpondsolutions.co.uk -1,31 431 sigmaaldrich.com sigmaaldrich.com -1,27 432 mathworks.com mathworks.com -1,27 433 familyfriendpoems.com familyfriendpoems.com -1,26 434 economist.com economist.com -1,24 435 vimeo.com vimeo.com -1,22 436 washington.edu washington.edu -1,20 437 fca.org.uk fca.org.uk -1,20 438 warwick.ac.uk warwick.ac.uk -1,19 439 marriott.com marriott.com -1,19 440 popsci.com popsci.com -1,17 441 today.com today.com -1,16 442 nationalrail.co.uk nationalrail.co.uk -1,15 443 thewhiskyexchange.com thewhiskyexchange.com -1,15 444 icy-veins.com icy-veins.com -1,11 445 sellingantiques.co.uk sellingantiques.co.uk -1,11 446 topgear.com topgear.com -1,10 447 ebay.com.au ebay.com.au -1,10 448 experian.co.uk experian.co.uk -1,10 449 accountingtools.com accountingtools.com -1,08 450 hbr.org hbr.org -1,06 451 ryman.co.uk ryman.co.uk -1,06 452 caterer.com caterer.com -1,06 453 npr.org npr.org -1,06 454 state.gov state.gov -1,06 455 helpguide.org helpguide.org -1,06 456 bulbagarden.net bulbagarden.net -1,05 457 carbuyer.co.uk carbuyer.co.uk -1,04 458 songsterr.com songsterr.com -1,03 459 thenorthface.co.uk thenorthface.co.uk -1,01 460 thebodyshop.com thebodyshop.com -1,00 461 cardfactory.co.uk cardfactory.co.uk -0,98 462 simplypsychology.org simplypsychology.org -0,97 463 opentable.co.uk opentable.co.uk -0,97 464 gog.com gog.com -0,97 465 sparkfun.com sparkfun.com -0,95 466 php.net php.net -0,95 467 netflix.com netflix.com -0,94 468 lloydsbank.com lloydsbank.com -0,92 469 soft32.com soft32.com -0,89 470 lds.org lds.org -0,86 471 momjunction.com momjunction.com -0,86 472 easeus.com easeus.com -0,85 473 chainreactioncycles.com chainreactioncycles.com -0,85 474 gap.co.uk gap.co.uk -0,84 475 menkind.co.uk menkind.co.uk -0,84 476 jcpenney.com jcpenney.com -0,83 477 laterooms.com laterooms.com -0,81 478 carandclassic.co.uk carandclassic.co.uk -0,81 479 intuit.com intuit.com -0,79 480 military.com military.com -0,78 481 firstchoice.co.uk firstchoice.co.uk -0,77 482 forbes.com forbes.com -0,76 483 birmingham.ac.uk birmingham.ac.uk -0,76 484 bhf.org.uk bhf.org.uk -0,76 485 wizards.com wizards.com -0,75 486 ew.com ew.com -0,75 487 apache.org apache.org -0,74 488 southampton.ac.uk southampton.ac.uk -0,73 489 theculturetrip.com theculturetrip.com -0,73 490 cv-library.co.uk cv-library.co.uk -0,71 491 sportsbikeshop.co.uk sportsbikeshop.co.uk -0,71 492 monsoon.co.uk monsoon.co.uk -0,70 493 garmin.com garmin.com -0,68 494 channel4.com channel4.com -0,67 495 companycheck.co.uk companycheck.co.uk -0,65 496 designmynight.com designmynight.com -0,65 497 artofmanliness.com artofmanliness.com -0,63 498 hopkinsmedicine.org hopkinsmedicine.org -0,63 499 partydelights.co.uk partydelights.co.uk -0,63 500 whitepages.com whitepages.com -0,62
We’ll be re-visiting the topic of UK news media again, soon, on this blog.
Summary Medic, and its related updates, shook the SERPs hard and the losers were easy to find. The reasons, however, not so easy.
Google has a long history of learning behind it and, with Android, Chrome and a raft of apps, user signals come from more than just the SERPs interactions. Looking back to the years when Google punished sites with ad-heavy content and bad linking strategies it’s clear now that they have moved beyond the obvious tricks and are working on fine-tuning their algorithms in favour of higher quality content and clean domains.
We wish you every success in 2019. Keep the quality in, and the tricks out! And again, here are the top 100 SEO winners in the UK for 2018.