User behavior

The Page Experience ranking factor comprises three important measurements known as the Core Web Vitals. In this article you can find out more, and how to improve.

According to a survey of 1000 people by the consumer-focused Which? group, homebase.co.uk ranks amongst the poorest for user experience among popular websites in the UK. Interestingly, Google has been down-ranking Homebase for a long time too but that’s not the case with some of the other domains.  In this article […]

A few weeks ago, I saw a great “Whiteboard Friday” episode by Rand Fishkin, which we agree with 100%. I too think that Google is all about delivering the best answer for the user, and for this, Google needs user behaviour data in order to decide which search result deserves […]

The homepage of the German domain hotel-bonn.de offers a great example for how much influence user signals can have on Google’s rankings for a specific keyword. The domain is an ancient exact-match domain for the keyword “hotel bonn” and the two words “hotel” and “Bonn” (the former German capital) also […]