Userbehavior

User opinion vs Google opinion. Diving into the Which? website survey.

According to a survey of 1000 people by the consumer-focused Which? group, homebase.co.uk ranks amongst the poorest for user experience among popular websites in the UK. Interestingly, Google has been down-ranking Homebase for a long time too but that’s not the case with some of the other domains.  In this article […]

Examples of user behaviour influencing Google’s rankings

A few weeks ago, I saw a great “Whiteboard Friday” episode by Rand Fishkin, which we agree with 100%. I too think that Google is all about delivering the best answer for the user, and for this, Google needs user behaviour data in order to decide which search result deserves […]