User behavior

User opinion vs Google opinion. Diving into the Which? website survey.

According to a survey of 1000 people by the consumer-focused Which? group, homebase.co.uk ranks amongst the poorest for user experience among popular websites in the UK. Interestingly, Google has been down-ranking Homebase for a long time too but that’s not the case with some of the other domains.  In this article […]

Examples of user behaviour influencing Google’s rankings

A few weeks ago, I saw a great “Whiteboard Friday” episode by Rand Fishkin, which we agree with 100%. I too think that Google is all about delivering the best answer for the user, and for this, Google needs user behaviour data in order to decide which search result deserves […]

The consequences of negative user-signals on Google’s rankings

The homepage of the German domain hotel-bonn.de offers a great example for how much influence user signals can have on Google’s rankings for a specific keyword. The domain is an ancient exact-match domain for the keyword “hotel bonn” and the two words “hotel” and “Bonn” (the former German capital) also […]