Head of Strategic Marketing & Communication at SISTRIX
Julia Weissbach

Julia Weißbach is Head of Strategic Marketing & Communication at SISTRIX. She is responsible for the strategic direction of brand communication and drives SISTRIX’s positioning in the evolving SEO market. Previously, she spent many years as Director of SEO at Syzygy Performance Marketing. Her responsibilities encompassed all on-site and off-site topics as well as AI search. Julia is a well-known conference speaker and has been active in the SEO industry for over 12 years.
Google I/O 2026: Search Becomes an Agent
29. May 2026
Google announced a lot at this year’s I/O. Anyone expecting one big, singular moment that changes everything was disappointed. That moment doesn’t exist. What does exist instead is a dense bundle of announcements that, taken together, point in a clear direction: Google is transforming search into an agent.