Head of SEO, Screaming Frog
Tom Jeffery

Tom is Head of SEO at Screaming Frog, overseeing onsite performance for clients
and a team of SEO specialists. Tom has a particularly strong interest in AI, SEO
testing and content strategy. He was nominated for ‘Rising Star’ at the UK content
awards in 2022 and has successfully delivered search strategies to household
names, challenger brands and startups. When he’s not nerding out about search,
he’ll be side questing to become an above-average tennis or padel player. This side
quest has had less success.
Screaming Frog and SISTRIX AI data: Case Study, MCP Integration
24. June 2026
If you work in digital marketing your inbox is likely to be littered with news on the latest AI visibility trackers. With so many solutions on the market it can leave you with a difficult decision, especially in the highly dynamic market we find ourselves in today. Maybe I can help take away that […]