CEO, Inlinks Optimization

Dixon Jones

Having spent over two decades navigating the shifting tides of the industry, he has transitioned from analyzing the “pipes” of the internet at Majestic to mapping the “ideas” that flow through them at InLinks.

His journey began in 1988, not in a digital agency, but with a degree in Maths and Management Studies from Brunel University, later bolstered by an MBA with a specialism in Strategic Management from Aston University.

For over a decade, Dixon served as the Marketing Director of Majestic, the world’s largest link intelligence database.

Recognizing that Google was moving from “strings to things” (Jones, 2020), he co-founded InLinks in 2019. As CEO, he has led the development of a semantic SEO platform that leverages Knowledge Graphs and Natural Language Processing (NLP) to automate internal linking and schema markup—tasks that were previously the domain of manual, and often inconsistent, labor.

When not decoding the latest patent from Mountain View, Dixon lives in what he describes as “Hobbiton” – a leafy village in Bedfordshire. His interests are as varied as they are competitive; he is a keen chess and Scrabble player, once representing his county in the former.

Google Ranking Factors
4. January 2019
We were asked by one of the most well known SEOs in the UK if we wanted to write about the Google ranking factors. Rather than write an article, and more in line with our general philosophy, we asked some of the best known UK SEOs to discus the ranking […]
17. Ranking Myths
13. February 2017
With Will, Ned, Gerry, Barry, Stephen, Dawn and Dixon. Dixon Jones – Majestic Marketing Director – Receptional Founding DirectorOk, so I’ll start, and I’ll go with “more links does not necessarily mean better rankings”. The myth is, that you get more links you’re going to get better rankings. That doesn’t […]
15. Voice Search: How Will Voice Search Change the Way We Search?
13. February 2017
With Ned, Stephen, Will and Dixon. Stephen Kenwright – Director of Search Branded3So, I think the common misconception about Voice Search is that it’s another way of searching Google and it just isn’t. So, if you use, Alexa on Echo you’re searching Bing, if you use Siri you’re searching Bing, […]
12. Is Security (SSL) a Ranking Factor?
13. February 2017
With Dixon, Barry, Dawn and Ned. Ned Poulter – CEO & Founder Pole Star DigitalWell I think, first off, one of the interesting things is exactly like you’ve just phrased it there, Juan, that they’ve changed Chrome really recently so it literally just says secure or not secure. So the […]
10. Brand traffic: What Are Brands and How Can You Utilize This Traffic?
13. February 2017
With Will, Stephen, Dixon and Barry. Will Critchlow – CEO & Co-Founder DistilledI think the first thing here to realize is that we’ve gone backwards in data. Because pre not-provided, you were able to tell where your brand’s search traffic was going, you knew what your keywords were, you were […]
07. Is It Useful to Crosslink Between Different Company Websites Within the Same Organization or Group?
13. February 2017
With Barry, Dawn, Dixon and Will. Dawn Anderson – Director Move It MarketingYeah, I mean I have seen this is really effective, if you like you can call them like super brands. So they may be a group of retail companies, they may have brands that sell different types of […]
06. Link Strategies: Which Link Strategies Are Recommended?
13. February 2017
With Dixon, Stephen, Kirsty and Will. Will Critchlow – CEO & Co-Founder DistilledIt’s our priority, when we are developing a strategy to improve the authority of a particular domain, or to generate links to a particular piece of content, is increasingly moving towards making sure that we don’t only get […]
04. Are Internal Links One of the Most Underestimated Link Strategies Out There?
13. February 2017
With Gerry, Dawn, Ned and Dixon. Gerry WhiteSEO Consultant Just Eat100% Dixon JonesMajestic Marketing Director – Receptional Founding DirectorYes Dawn AndersonDirector Move It MarketingYes. Absolutely. Yeah. Ned PoulterCEO & Founder Pole Star DigitalIt’s also one of the really overlooked things, I find. Especially, when you get to more enterprise and […]
03. Does Content Need External Links in Order to Rank?
10. February 2017
With Dixon, Dawn, Stephen and Kirsty. Dawn AndersonDirector Move It MarketingIt’s got to be discovered. So you need something ,somehow linking to it, somewhere along the line. If it’s brand new content, it’s probably not going to rank immediately for anything, other than if is a massively popular page. Because, […]