Gerry White

Gerry has been working in technical marketing for about 18 years, ever since his first website created in Microsoft Word Gerry has strived to learn more about how the web works, specialising in analytics and SEO (most recently experimenting with the SEO capabilities of GTM).

Gerry has been working for clients and agencies including the BBC, Government, Charities and more recently the wonderful world of food, now at Just Eat as the Global SEO Guy, previous clients have included Gordon Ramsey & McDonalds. Gerry is clearly better looking than Ned.

Twitter: @dergal

01. The Three Most Important Things in 2017 for Google Are: “Mobile and Mobile and Mobile”

With Ned, Stephen, Gerry and Dawn. Ned PoulterCEO & Founder Pole Star DigitalI’ve never heard that before. Dawn AndersonDirector Move It MarketingI have, I have yeah. Gerry WhiteSEO Consultant Just EatIt’s incredible that we’ve been talking about the year of mobile since 2011? Ned PoulterIt’s before that. It’s definitely before […]

04. Are Internal Links One of the Most Underestimated Link Strategies Out There?

With Gerry, Dawn, Ned and Dixon. Gerry WhiteSEO Consultant Just Eat100% Dixon JonesMajestic Marketing Director – Receptional Founding DirectorYes Dawn AndersonDirector Move It MarketingYes. Absolutely. Yeah. Ned PoulterCEO & Founder Pole Star DigitalIt’s also one of the really overlooked things, I find. Especially, when you get to more enterprise and […]

08. User experience: How Important Is User Experience for SEO?

With Gerry, Dawn, Stephen and Barry. Stephen Kenwright – Director of Search Branded3I think, when we are talking about machine-learning and we are talking about it more and more. We gotta ask, what are they actually learning from. It’s not about a growing link graph, it’s not about trying to […]

09. Site Speed: How Does Site Speed Influence User Experience?

With Gerry, Barry, Dawn and Ned. Dawn Anderson – Director Move It MarketingAh well, it’s massively important, and increasingly so, particularly given the rise of the mobile web and the popularity. The year of the mobile has kind of been and gone and we’re kind of well into it now, […]

13. AMP: Accelerated Mobile Pages

With Barry, Gerry, Dawn and Will. Barry Adams – Founder Polemic DigitalYeah, Google AMP is one of those topics that SEOs like to moan about, because it is a very divisive topic at the moment. Do you implement Google AMP for your website or not? What I think: it comes […]

14. Accessibility: How Important Is Accessibility Nowadays?

With Gerry, Barry, Ned and Dawn. Dawn Anderson – Director Move It MarketingI would say that accessibility – people tend to just assume that it’s like “can people hear it, can they see it, etc.” – but websites now are often very complicated. They have lots of things as they […]

16. Social Signals are Not a Ranking Factor but Social Media is Important To Spread Your Content

With Gerry, Stephen, Ned and Dawn. Dawn Anderson – Director Move It MarketingFor me, it is access to the linkerati, effectively. It’s just access to those multipliers. That can actually impact ranking for you. It’s much easier to build those relationships. I know it’s cheesy to say, “build a relationship”, […]

17. Ranking Myths

With Will, Ned, Gerry, Barry, Stephen, Dawn and Dixon. Dixon Jones – Majestic Marketing Director – Receptional Founding DirectorOk, so I’ll start, and I’ll go with “more links does not necessarily mean better rankings”. The myth is, that you get more links you’re going to get better rankings. That doesn’t […]