Ned Poulter

Ned is CEO & Founder of Pole Star Digital – a digital marketing consultancy based in the UK, serving clients internationally.After several years of both in-house and agency experience, Ned decided to setup his own consultancy helping clients to bring real world results from their digital marketing exploits.

Pole Star Digital have worked with a number of brands, both national, international, SMEs and major brands. Notably these include: Novartis, TheLADBible Group, YO!Sushi, Living Ventures, and a crowd-funded sunglasses company called Tens, and an online painting school!

Twitter: @NedPoulter
Website: http://www.polestardigital.com/

Twitter: @NedPoulter
Website: http://www.polestardigital.com/

01. The Three Most Important Things in 2017 for Google Are: “Mobile and Mobile and Mobile”

With Ned, Stephen, Gerry and Dawn. Ned Poulter CEO & Founder Pole Star Digital I’ve never heard that before. Dawn Anderson Director Move It Marketing I have, I have yeah. Gerry White SEO Consultant Just Eat It’s incredible that we’ve been talking about the year of mobile since 2011? Ned […]

02. Content Quality: How Important Is High Quality Content?

With Will, Kirsty, Dawn and Ned. Dawn Anderson Director Move It Marketing Well, it’s important. We know that Google helps with the Raters guide, for instance. Their 60-odd page document which, if anyone fancies spending a couple of hours and acquainting themselves with, they are definitely worth reading. But we […]

04. Are Internal Links One of the Most Underestimated Link Strategies Out There?

With Gerry, Dawn, Ned and Dixon. Gerry White SEO Consultant Just Eat 100% Dixon Jones Majestic Marketing Director – Receptional Founding Director Yes Dawn Anderson Director Move It Marketing Yes. Absolutely. Yeah. Ned Poulter CEO & Founder Pole Star Digital It’s also one of the really overlooked things, I find. […]

09. Site Speed: How Does Site Speed Influence User Experience?

With Gerry, Barry, Dawn and Ned. Dawn Anderson – Director Move It Marketing Ah well, it’s massively important, and increasingly so, particularly given the rise of the mobile web and the popularity. The year of the mobile has kind of been and gone and we’re kind of well into it […]

11. Personalization: Google’s Personalized Search Results

With Will, Stephen, Ned and Barry. Barry Adams – Founder Polemic Digital Every search result that you do on a search engine like Google is personalized to a certain extent. Based on your location, your search history, your click history and all the other factors – your social graph – […]

12. Is Security (SSL) a Ranking Factor?

With Dixon, Barry, Dawn and Ned. Ned Poulter – CEO & Founder Pole Star Digital Well I think, first off, one of the interesting things is exactly like you’ve just phrased it there, Juan, that they’ve changed Chrome really recently so it literally just says secure or not secure. So […]

14. Accessibility: How Important Is Accessibility Nowadays?

With Gerry, Barry, Ned and Dawn. Dawn Anderson – Director Move It Marketing I would say that accessibility – people tend to just assume that it’s like “can people hear it, can they see it, etc.” – but websites now are often very complicated. They have lots of things as […]

15. Voice Search: How Will Voice Search Change the Way We Search?

With Ned, Stephen, Will and Dixon. Stephen Kenwright – Director of Search Branded3 So, I think the common misconception about Voice Search is that it’s another way of searching Google and it just isn’t. So, if you use, Alexa on Echo you’re searching Bing, if you use Siri you’re searching […]

16. Social Signals are Not a Ranking Factor but Social Media is Important To Spread Your Content

With Gerry, Stephen, Ned and Dawn. Dawn Anderson – Director Move It Marketing For me, it is access to the linkerati, effectively. It’s just access to those multipliers. That can actually impact ranking for you. It’s much easier to build those relationships. I know it’s cheesy to say, “build a […]

17. Ranking Myths

With Will, Ned, Gerry, Barry, Stephen, Dawn and Dixon. Dixon Jones – Majestic Marketing Director – Receptional Founding Director Ok, so I’ll start, and I’ll go with “more links does not necessarily mean better rankings”. The myth is, that you get more links you’re going to get better rankings. That […]