Ned Poulter

Ned is CEO & Founder of Pole Star Digital – a digital marketing consultancy based in the UK, serving clients internationally.After several years of both in-house and agency experience, Ned decided to setup his own consultancy helping clients to bring real world results from their digital marketing exploits.

Pole Star Digital have worked with a number of brands, both national, international, SMEs and major brands. Notably these include: Novartis, TheLADBible Group, YO!Sushi, Living Ventures, and a crowd-funded sunglasses company called Tens, and an online painting school!

Twitter: @NedPoulter

01. The Three Most Important Things in 2017 for Google Are: “Mobile and Mobile and Mobile”

With Ned, Stephen, Gerry and Dawn. Ned PoulterCEO & Founder Pole Star DigitalI’ve never heard that before. Dawn AndersonDirector Move It MarketingI have, I have yeah. Gerry WhiteSEO Consultant Just EatIt’s incredible that we’ve been talking about the year of mobile since 2011? Ned PoulterIt’s before that. It’s definitely before […]

02. Content Quality: How Important Is High Quality Content?

With Will, Kirsty, Dawn and Ned. Dawn AndersonDirector Move It MarketingWell, it’s important. We know that Google helps with the Raters guide, for instance. Their 60-odd page document which, if anyone fancies spending a couple of hours and acquainting themselves with, they are definitely worth reading. But we know things, […]

04. Are Internal Links One of the Most Underestimated Link Strategies Out There?

With Gerry, Dawn, Ned and Dixon. Gerry WhiteSEO Consultant Just Eat100% Dixon JonesMajestic Marketing Director – Receptional Founding DirectorYes Dawn AndersonDirector Move It MarketingYes. Absolutely. Yeah. Ned PoulterCEO & Founder Pole Star DigitalIt’s also one of the really overlooked things, I find. Especially, when you get to more enterprise and […]

09. Site Speed: How Does Site Speed Influence User Experience?

With Gerry, Barry, Dawn and Ned. Dawn Anderson – Director Move It MarketingAh well, it’s massively important, and increasingly so, particularly given the rise of the mobile web and the popularity. The year of the mobile has kind of been and gone and we’re kind of well into it now, […]

11. Personalization: Google’s Personalized Search Results

With Will, Stephen, Ned and Barry. Barry Adams – Founder Polemic DigitalEvery search result that you do on a search engine like Google is personalized to a certain extent. Based on your location, your search history, your click history and all the other factors – your social graph – that […]

12. Is Security (SSL) a Ranking Factor?

With Dixon, Barry, Dawn and Ned. Ned Poulter – CEO & Founder Pole Star DigitalWell I think, first off, one of the interesting things is exactly like you’ve just phrased it there, Juan, that they’ve changed Chrome really recently so it literally just says secure or not secure. So the […]

14. Accessibility: How Important Is Accessibility Nowadays?

With Gerry, Barry, Ned and Dawn. Dawn Anderson – Director Move It MarketingI would say that accessibility – people tend to just assume that it’s like “can people hear it, can they see it, etc.” – but websites now are often very complicated. They have lots of things as they […]

15. Voice Search: How Will Voice Search Change the Way We Search?

With Ned, Stephen, Will and Dixon. Stephen Kenwright – Director of Search Branded3So, I think the common misconception about Voice Search is that it’s another way of searching Google and it just isn’t. So, if you use, Alexa on Echo you’re searching Bing, if you use Siri you’re searching Bing, […]

16. Social Signals are Not a Ranking Factor but Social Media is Important To Spread Your Content

With Gerry, Stephen, Ned and Dawn. Dawn Anderson – Director Move It MarketingFor me, it is access to the linkerati, effectively. It’s just access to those multipliers. That can actually impact ranking for you. It’s much easier to build those relationships. I know it’s cheesy to say, “build a relationship”, […]

17. Ranking Myths

With Will, Ned, Gerry, Barry, Stephen, Dawn and Dixon. Dixon Jones – Majestic Marketing Director – Receptional Founding DirectorOk, so I’ll start, and I’ll go with “more links does not necessarily mean better rankings”. The myth is, that you get more links you’re going to get better rankings. That doesn’t […]