Using Alerts in the SISTRIX Toolbox

The SISTRIX Toolbox has different alerts available that permit every user to be notified via email about changes to data. These functions can be useful in various ways and should be applied by every user.

How to Find Alerts

You can find the alerts as a menu item under “My Account”. You can get there by hovering over your profile picture and username but not clicking on it. The menu will open and you can select “alerts”. Additionally, you can use the direct URL:

Alerts Overview

Thanks to the notification function, you are always informed on time about changes in the SISTRIX Visibility Index or newly indexed pages, and set you analysis in motion if something changes.

Alert Selection

There are currently seven different alerts available. Each alert fulfils a different function. From the Visibility Index to new Ad texts in Google AdWords, to competition analyses, and much more. The next section will show you how the alerts work and the functions for which they are used.

Alert Sichtbarkeitsindex Visibility Index
The Visibility Index is an important classification number to recognise changes to the rankings (either positive or negative) a website is shown for on Google.

With a simple click on the alert, the corresponding settings are opened. For the Visibility Index, it is important to supply the domain that one wants to monitor. In this example, we use for Google’s German index.

Add a Visibility Index Toolbox Alerts

Google is always introducing new updates. The last few months has seen updates called Panda and Penguin. With these updates, Google wants to increase the quality of its search results. During this process, it may happen that certain websites will lose their rankings even though the pages are “cleanly” optimized and fulfil the search engine’s quality guidelines. It is important that webmasters are able to react to ranking losses quickly and effectively. For this reason, it is advisable to activate the Visibility Index alert for the most important domains.

You can freely decide at which threshold – either as a percentage or absolute changes – the alert should trigger. Also, the frequency at which the alert should be send can be modified. Notifications are send out via email.

Alert Neue AnzeigentexteNew Ad Texts in Google AdWords
Alerts serve as notifications to the user in case of changes to or the addition of new display texts in Google AdWords. This is also important for the competition analysis.

An effective method of looking at your competitors based on specific keywords is to simply monitor the ad texts for this keyword. When at texts change in Google AdWords then either a new competitor has joined the field or an existing competitor is testing new texts or optimising their advertisements. This alert will help you keep an eye on the AdWords-advertisements at all times.

Add new Alert: New AdWords Ads

This way, new competitors that may not yet have shown up in the organic search results can be found quickly. Doing this beforehand can allow you to prepare and possibly take action to defend your position against such newcomers. Also AdWords ads should always play an important role in your monitoring as a means of inspiration.

PageRankChanges to the PageRank
The Google PageRank is a performance indicator which allows you to roughly estimate the value of a website and the confidence Google has in this domain. When looking at penalties the PageRank also becomes interesting.

With the Google PageRank, you can monitor losses, but also the gains of confidence Google has in a website. The times when links are aggregated over all channels, you often encounters pages that suddenly lose two or more points of PageRank. These patterns are a signal for link-selling. Constant fluctuation are also a clue.

To quickly know of such changes on your own domains, you should activate a PageRank alert. It is advisable to set the notification to trigger at a two-point difference at most. If the PageRank increases or decreases by two points or more, you will receive an email.

PageRank Alert Settings

If you want a notification of every change, set the threshold value to 1. Small changes can have completely natural causes and not every spike in the PageRank has to mean a penalty, even though there have been such cases in the past.

Indexierte SeitenIndexed Pages
The more pages that are indexed in Google, the more likely it is that a page will be found in the search results. Changes can also highlight problems.

The number of indexed pages of a domain in Google is an important indicator. Google will, depending on page size, set limits and decide individually how many pages go in the index for a domain. Additionally, Google complies to different attributes like “noindex”. Pages may also be excluded from Google due to technical problems. When you take pages out of the index as part of your optimisation strategy you can also monitor your process with an alert.

Indexed Pages Alert Settings

Alerts for indexed pages are just as easy to configure as the Visibility Index alerts. It is important to keep the drop-down-menu in mind for the threshold to define a percentage or absolute change.

In moments of carelessness, mistakes may still happen. Even Wikipedia was once mistakenly set entirely to noindex. Indexed pages are, in contrast, also important for the detection of other mistakes. For example, when URLs are added to the index that you do not want there, such as blog archives or various filter-URLs in online shops.

KeywordanzahlNumber of Keywords
The alert for the number of keywords monitors the number of rankings that a domain has in the top 100 on Google for a selected country.

This alert is especially important. If a page goes down by number of keywords it also means the loss of search phrases. The number only goes down if keywords drop out of the top 100 results on Google. Losses may be traced back to onpage or offpage actions which can be analysed in detail with the SISTRIX Toolbox.

The configuration of the alerts for the number of keywords is a little different from the other alerts.

Keyword Count Aler Settings

Keywords may only be found in Google’s organic index. The number of keywords in Ads (AdWords) or Universal Search are also important. Because of this, the alert can be configured to be based on different modules.

KonkurrenzanalyseCompetitive Evaluation
If new competitors show up in Google’s index, in AdWords or Universal Search, you will absolutely want to know about it. This alert will keep you up to date by email.

New Competitors Toolbox Alert

You may register your own domain in the alert and choose the country and module to be monitored. As soon as a new competitor appears in the SERPs (Google search results) an email will be sent. Competitors are defined by the commonalities in the rankings. Due to this, notifications are also very important as they are about fitting pages from third parties.

Social NetworksNew URLs
If you want to be kept up to date about whether your competitors are publishing new content on their websites, you can configure an alert to inform you about new URLs and their contents.

New URLs Alert Settings

Existing Alerts

All alerts already set up are available in the overview page. There you can also edit or delete every alert. In the settings you can also decide on the interval for emails for all alerts. Daily, weekly and monthly notifications are available and you may also pause the email alerts.


It is important to remain up to date about notifications (alerts). Every user of the SISTRIX Toolbox should use alerts for their domains. You cannot manually monitor all the data for your domain, but it can harm your business when, for example, the domain loses rankings without you noticing. The examples above were supposed to show you how easy it is to set up and configure alerts. When push comes to shove, alerts can be an early warning system before the sales of the website give out completely.

You will find more instructions and useful tips for using the SISTRIX Toolbox in our tutorials.