ELP SA increases the visibility of its website cambiavalute.ch by 300% with SISTRIX

Background

• Sector: finance, money transfer
• Dimensions: >100
• Market positioning: Company founded in 2015 and part of the ELP group , with a focus on Ticino and Switzerland (headquarters in Chiasso)

The story

Cambiavalute.ch was founded in 2015 in Chiasso: initially, it was a small business with 12 clients, managed directly by the three founders. The goal was to help cross-border commuters (Italians who commute to work in Switzerland every day) facilitate and digitize the conversion of their salaries from Swiss francs to euros , a process that until then had been accomplished using cumbersome and inconvenient methods (ATM withdrawals, cash exchange, deposits, etc.).

We’re talking about a very large user base. Suffice it to say that, in the fourth quarter of 2023 alone, cross-border workers in Switzerland reached a total of 392,831, an increase of 3.5% compared to the same period in 2022 ( source ). 

The challenge

ELP SA (which operates the online exchange service) quickly recognized the strategic potential of its online presence, which has been further amplified by the growing popularity and relevance of virtual currency.

After investing significant amounts of resources in Ads campaigns, the company is increasingly learning the importance of distinguishing between SEO and digital marketing , as well as the need to rely on professional tools with international coverage.

The goal was to develop a digital strategy that would penetrate the online market and target its largest direct competitor (wise.com, a British multinational company), achieving lasting results as quickly as possible.

The solution

Thanks to SISTRIX, ELP discovered the Visibility Index : a metric that allows the company to measure and analyze the performance of its website quickly and intuitively. Unlike Google Search Console, the Visibility Index offers immediately available data , which can be consulted in real time and also applied to the analysis of competitor sites .

“I use SISTRIX as an alternative to Google Search Console. The Visibility Index gives me an immediate metric that allows me to monitor my competitors.” – Pietro Aulisio, Founder of the ELP Group

In addition to the Visibility Index, the keyword features are particularly valuable, allowing companies to develop a solid, well-structured, and results-oriented editorial strategy .

By analyzing untapped opportunities and identifying high-volume keywords, cambiavalute.ch not only consolidates its market position but also accelerates consistent organic growth in Google search results.

The results

Today, cambiavalute.ch boasts a staff of 10. With 17,000+ active customers, it has become the leading online exchange in Italian-speaking Switzerland .

Thanks to a constant commitment to publications and updates, cambiavalute.ch has seen significant progress, going from 1 to 4 visibility points between the beginning of 2023 and the end of 2024, an impressive increase of 300% .

As for rankings, on January 5, 2023, cambiavalute.ch was ranked in Italy with 484 keywords, 108 of which were in the Top 10. These numbers have increased exponentially: at the end of November 2024, the site was ranked with 12,714 keywords, 3,210 of which were on the first page of Google. 

If we decided to purchase placements through Google Ads, the site’s information directory alone (/news) would have an estimated value of 820 euros: a result that demonstrates the effectiveness of the strategy.

Cambiavalute.ch has established itself as a focused site, with specific trust and expertise in the sector.

“I’m a broker by trade, not an SEO. Over the past year, the quality and expertise of the content has been recognized. The results with SISTRIX have been excellent.” – Pietro Aulisio, Founder of the ELP Group

Future goals

ELP has further expanded in Switzerland, with offices in Basel (for the German-speaking Swiss market) and Geneva (for French-speaking Switzerland). The challenge now is to expand beyond Switzerland and offer a service for exchanging dollars and pounds as well.

SISTRIX will continue to be a valuable ally in creating and optimizing your content strategy.