In the last 100 days the percentage of Visibility Index keywords (1 million) having an AI Overview has risen to over 80%. While the growth in the UK over 2026 has been steady, an increased rate of change was seen in ecommerce domains.
Where AI Overviews weren’t often shown for brand, news and commercial searches, that is no longer the case. Visibility Index segmentation shows the huge growth of AIO Exposure in these two ecommerce examples. The first is the outdoor equipment retailer, Go Outdoors.
The exposure stayed close to zero, under 2 %, until autumn 2025. It then moved between about 8 % and 18 % until the end of August 2026. After that it rose sharply, from 21,5 % on 31.08. to 87,4 % on 09.11.2026,
A similar thing has happened to consumer electronics retailer Currys, in the UK.
Here’s a selection of domains and the percentage point rises seen since 1st April.
| Domain | Rise (pp) |
|---|---|
| gooutdoors.co.uk | +78,2 |
| observer.co.uk | +70,7 |
| currys.co.uk | +67,5 |
| reddit.com | +27,6 |
| nytimes.com | +27,0 |
| ft.com | +25,0 |
| theguardian.com | +23,0 |
| thesun.co.uk | +18,4 |
In Germany, the AIO rate has just risen over 50%.
