Meta-elements, often-times wrongfully called meta tags, are pieces of information on an HTML page (web document), which are only interpreted by web-browsers and search-engines.
The attributes of a meta-element that are most relevant for the OnPage optimisation of a website are:
- (The title element is not really a meta-element attribute, but is also exclusively interpreted by web-browsers and search-engines, and is often placed in front of other meta-elements within the HTML source code)
Other meta-element attributes are:
The meta-element attribute “keywords” is no longer taken into consideration by Google and other search engines and is therefore not relevant for a good ranking.
Google doesn’t use the keywords meta tag in web search– Matt Cutts
Available meta-element attributes, including their possible values
You will find a neat table of meta-element attributes, including their content (content=”value”), as part of Google’s Search Console Help.