Time travel to the year 2002 when the first Euro coins and bills were put into circulation and there were still 5 years to go until the first iPhone. Within this environment, exactly 20 years ago in 2002, I registered the domain sistrix.com.
Even then, small SEO tools existed on the domain: a keyword database as well as a tool to determine the competitive intensity of keywords. Both were based on a live view of search engines that don’t exist anymore!
The SISTRIX data became a comprehensive software solution in 2008, shortly after Lehman Brothers slid into insolvency and when the (so-called) “Great Recession” in the US didn’t make for a good market environment.
Today, we are the leading European provider of software and data for measuring and optimising rankings – both on Google, and meanwhile also on Amazon and social networks. The relevance of platforms will continue to increase over the next ten years.
Independent third parties that ensure transparency in this platform world are more important today than ever before.