How can I find Google Ad keywords that are also used by my competitors?

It’s important to know your competition, in all aspects of your online activities. Finding out what competitors are also targeting your keywords will give you an advantage.

By using our competitor analysis feature in the Ads module you can see domains that also have Google Ads targeted to your keyword set. The one-click Competition button (menu-left) gives you an immediate overview of the domains that match part of your keyword set.

By using this list you can then use the Common Keywords and Compare Keywords tools to dive down deeper to find out what keywords are common between domains