In general, the “AI search” area is divided into four different pillars, which are handled by different providers:
- AI Overviews : These AI elements are closest to the familiar SERPs.
- AI Mode : There are currently very few examples of this available.
- AI search engines (such as Perplexity and ChatGPT with web search): Users enter their own prompts, which are then regularly queried in order to create analyses based on them.
- AI chatbots (such as Google Gemini or ChatGPT): These work with very large numbers of prompts.
